Another reason people support energy drinks is because of the value of moderation. Many people believe that with moderation everything is fine. Merriam-Webster dictionary describes moderation as avoiding excessive limits and observing reasonable limits. However, energy drinks contradict this statement as energy drinks have excessive amounts of caffeine. Acording to The Sunday Mail “more than three fourths of energy drinks on sale across NSW exceed legal caffeine levels, some as much as thirty percent, seventy-seven percent if energy drinks break government caffeine guidelines (The Sunday Mail 1).”
Energy drinks are also misleading and mislabel their products. According to the Journal of Public Health Policy, US Food and Drug Administration
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Therefore, many of the users are unaware of how much caffeine they are truly putting in their body. As a result, there has been many instances of people exceeding their limit. Acording to the Journal of public health policy, i 2007, there were 5448 caffeine overdoses reported in the United States and a forty-six per cent of them occurred in persons younger than nineteen years (Pomeranz 6)” Another study by the US Department of Health and Human Services revealed that emergency room visits involving energy drinks (alone or mixed with other substances) increased tenfold from 2005 to 2009 (Pomeranz 7). These statistics make it clear that there is an increasing problem with drinking an excessive amount of energy drinks and people are being affected by …show more content…
However, they are the ones that energy drinks are mainly being marketed to. According to The Jornal of Public Health Policy, on average US adolescents saw one hundred and twenty-four television ads for energy drinks and shots, which is the equivalent of one ad every three days(Pomeranz 7). Some may argue that many adolescents are seeing these energy drink commercials on adult rated channels. Although, according to the Journal of Public Health Policy most of energy drink ads viewed by adolescents appeared on youth-targeted networks( Pomeranz 7). Energy drinks even go as far as marketing their products on social media. Energy drink brands sponsor extreme sports competitions and are prominent in digital media that disproportionately appeals to adolescents. According to the Journal of Public Health Policy adolescents are approximately twice as likely to visit the Monster and Rockstar energy drink websites compared to adults, and youth under age eighteen often visited Facebook pages of popular energy drinks, comprising eleven percent of visitors for Red Bull and thirty-eight percent to Monster’s page (Pomeranz 7). Even children less than twelve are consequently being introduced to energy drinks. Many children view the same media as adolescents. As a result, according to the Jorunal of Public Health Policy children in the United States saw on average sixty-two energy drink
By this definition, and after knowing the effects of caffeine upon the human body, I have come to the conclusion that drinking caffeine is a sign of a lack of respect for oneself, and of an unappreciative attitude toward the life that each of us has been blessed with. Furthermore, it shows of either our inability, or unwillingness to learn to think clearly.
As stated in the case, “the market for energy drinks was growing; between 2010 and 2012, the market for energy drinks had grown by 40%. It was estimated to be $8.5 billion in the United States in 2013 [and] forecasts projected that figure to reach $13.5 billion by 2018” (pg 5). However, much of this market’s revenue -- 85% in fact -- is dominated by five major brands, while the remaining 15% is split between approximately 30 regional and national companies. (pg. 5). With this saturated market, it might not be best for Crescent Pure to enter as a completely new product to the industry, as there is the possibility that it will be squeezed out of the profit shares by more established brands -- especially if it is not properly secure in its identity. In addition, while the market for energy drinks appeared to be growing at an exponential rate compared to the market for sports drinks -- which increased only 9% in five years and would be at approximately 60% of the rate for energy drinks in 2017 (pg 6) -- the consumers appeared to be wary of partaking in the market for several reasons, which would potentially harm the reach of Crescent Pure. These concerns included rising news reports discussing the safety of energy drinks (pg. 5). Taking into consideration the data provided in the case that concerns reasonings of why consumers choose specific drinks over others, there
Several people rely on caffeine to wake them up or give them a boost of energy when they feel down. Acting as a stimulant, caffeine not only improves concentration and focus, but also stops fatigue (Staff 1). Considered the most commonly used psychoactive drug in the world, approximately 90 percent of adults consume it daily (“MedicineNet.com” 1). But do caffeine buyers really stop to evaluate the possinle harmful effects on their body? Health scares similar to this are not recent. In fact, they have been going on for over 100 years. In 1911, the US Government sued the Coca-Cola company for making their drinks hazardous to other’s health (Lovett 2). Although the Coca-Cola company won, it proves that people worry about what they put into their bodies, even if it does help them stay up to finish their homework. Not everybody will experience the same effects from caffeine. Some people seem more sensitive to caffeine than others (Staff 1). While some will express unwanted effects after only one cup of coffee or tea, others will not notice these same effects until after maybe four or five cups. Although caffeine does include benefits, many downfalls exemplify the stimulant as well. Drinking even small amounts of caffeine daily develops harmful effects on most people’s body and health.
Does one drink caffeine? Caffeine is everywhere, it's in everything, it's apart of our daily lives. That’s what people doesn’t realizes; every soda drink, every cup of coffee, and every energy drink he or she gulps down before a thrilling game, all of that is caffeine. Caffeine is only completed when he or she get addicted. Caffeine can be an exceptional threat to the human body; energy drinks for example, it has enough caffeine to kill someone if he or she drinks enough. Energy drinks has been the number one drink high school students drink to stay awake in school; they even bring the drink in classrooms, and more than one energy drink. Soda has enough caffeine to destroy ones inner body. Soda is a everyday drink for some individuals, they
Taddeo, Danielle, Johanne Harvey, and Ariane Boutine. "Health Hazards Related to Energy Drinks: Are We Looking for Them?" Academic Search Complete. EBSCO, Feb. 2012. Web. 14 Apr. 2015.
Based on the website cspinet.org which is the Center for Science in the Public Interest publish on June 25, 2014 said that in documents obtained from the Food and Drug Administration show that since 2004, a total of 33 deaths have now been linked to energy drinks. Of those, 22 deaths have been linked to 5-Hour Energy, 11 deaths have been linked to Monster, and one death, a first, has been linked to Rockstar
Our society face various problems related to energy drinks. Daily Mail (2017) states that the affordability of energy drinks has made school children dependent on them and Australian students performance were worse than before, due to excessive intake of energy drinks. 35 year old Mick Clarke was dead after excessive intake of energy drinks (Harradine 2014). Three Canadian males died after drinking Red Bull (Energy drinks suspected to have caused deaths of 3 Canadian 2012). Similarly, many people face these kind of problems many of the cases are published and thus, hidden
Stroll into any high school or college and one will definitely find energy drinks. Energy drinks are served in tall cans with garish designs and slogans designed to catch the attention of children and teenagers. But what are they? Commercials will tell people that just by drinking them, they can stay up all night, ace a test, score with a girl, and be happy. Some have even said to give you superpowers. According to the advertising campaigns, energy drinks are equivalent to omnipotence in a can. But are energy drinks all they claim to be? The simple answer is no. Often energy drinks turn out to be more than just sugar and caffeine which makes energy drinks dangerous. Energy drinks cause negative side effects, such as heart problems and obesity in young americans, and therefore should have a legal drinking age of 18.
As the vast majority of Americans are addicted to caffeine, studies show that the effects during post-consumption, can be positive or negative depending on the amount and frequency of caffeine intake. As the demand for caffeine has increased, the caffeine industry has increased its amount of marketing and establishments to help aid this demand. Caffeine addiction can lead to serious health detriments and physiological detriments. It is evident that the primary reason for consumption of caffeinated beverages is due to positive effects, such as alertness. The media has an abundance of marketing to continue to illustrate this main effect. The media fails to project the negative effects of excessive caffeine intake. This literature review will illustrate how excessive caffeine consumption can be detrimental to one’s life, and how problematic caffeine use derives from conditioning by the caffeine industries.
The article “Caffeinated cocktails: energy drink consumption, high-risk drinking, and alcohol-related consequences among college students”, paints a good picture of the behaviors followed by drinking energy drinks and alcohol such as; heavy drinking, increased alcohol-related consequences, taking advantage of sexually, traveling with intoxicated drivers, getting injured or physically hurt, and those requiring medical attention. The second article “A survey of energy drink consumption patterns among college students” utilized a field research focus group of 32 to determine how much college students drink energy drinks, including the benefits and the health issues. The energy drinks Red Bull, Amp, Monster, Rock Star, Rip It, Full Throttle, and Cocaine, just to name a few, were created to give individuals a “jolt” of energy with a combination of stimulants or “energy boosters” that include caffeine. The article “Caffeinated cocktails: energy drink consumption, high-risk drinking, and alcohol-related consequences among college students” used a web-based survey including 4, 271 students from 10 universities in North Carolina, 8 public and 2 private.... ... middle of paper ...
Energy drinks are thought to help enhance performance, boost mental alertness, improve endurance and energy, decrease fatigue, enhance metabolism, and improve overall performance. Energy drinks are also used because of short term health benefits, taste, energy boost, improved performance, and to justify or improve poor dietary habits (Rath). But, drinking energy drinks come with so much more along with a list of health problems and possibly
...In summation energy drinks can be good for a quick boost of energy. And over the years they have become increasingly popular. Many people should become more aware of the benefits and downfalls to drinking energy drinks. They should never down one before strenuous exercise or drink numerous amounts at a time. Energy drinks should never be mixed with alcohol due to the dangerous side affects that can occur. Energy drinks affect all people differently, but consumers should be more aware before drinking these products.
Red Bull. 5 Hour Energy. Monster. These energy drinks are becoming increasingly popular not just for teenagers and college kids, but in the world of athletics as well. Athletes around the world are drinking these beverages for a boost in athletic performance and stamina to get an edge over their opponents. These drinks are even being promoted by professional athletes! This increasing popularity and consumption begs the question: are these drinks safe? I decided to dig into this question, and I have found some pretty startling answers. The drinks may bring enhanced performance and energy, but they also come with potential health risks. These health risks heavily outweigh the benefits the drinks could possibly bring.
Do you know what the most commonly used drug around the world is? It’s not cocaine nor marijuana, but surprisingly caffeine.
Millions of Americans begin each day by consuming the most widely used drug in the United States: Caffeine. Over 90% of United States adults consume caffeinated food or beverages on a daily basis and over 50% take more than the recommended amount. Our innocent daily ritual can turn into an addiction for some because many do not realize that caffeine is even a drug let alone the effects it can have on their bodies. Its use it becoming more and more prominent in our society. It’s not uncommon to walk outside and see a Starbucks or coffee shop on each corner. Innovative foods are coming out infused with coffee, and energy drinks are being pushed at every angle. Caffeine to many is a necessity to wake up in the morning and for others to stay up all night. This is dangerous because people are not only becoming more and more dependent on coffee drinks and energy drinks but they are beginning to ingest more of it each day and are now mixing it with other drugs that can be life threatening. Proper knowledge is important when taking any drug including one that the FDA considers to be a safe multi-purpose food substance and education is the key.