Apple and Nike

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Recommended: Role of technology in sport

Nike+Ipod Product: The innovation between music and athletic The world nowadays, there are lots of new events about health care issue and people are now focusing more about their own health. People started to exercise more in order to keep them healthy. It is to be ready to face with anything in their life every day. While in the other side of the thought, technology is growing very fast. It makes people somehow stick with the technology. The technology itself pulls the people’s attention to it and leads them to care less about doing exercise. For example, computer, tablet, or smart phone now becomes the other part of human needs in order to live in everyday life. There are two corporations that actually rules the world in there different areas of businesses, Nike and Apple. Nike owns over 80% of the U.S.’s 2.6 billion dollars basketball market and its share is also growing every year while comparing to the main competitor such as Adidas whose share of the market is still about 14% (Toh, 2012). How does it correlate between sports and music? The interesting thing is that, we can see some correlation between those two areas sports and music. The picture that we usually see is that people listen to the music while they are exercising, especially running. What would you think if there is a product that could correlate those two things in different areas together in between technology and sport wear? If there is an innovative technology that people can use together with the exercising activities to makes it more comfortable while it can motivate the users to do exercise by music together with interesting features in the gadget. Nike and Apple had making it. But how do they choosing the right partner in order to success in the partne... ... middle of paper ... ...om the imagination that needs to combines those two experts from each areas to make the innovative product become true. Also I've learned that, even these companies are such a big companies worldwide and seems that they don't really conflict between each other but the problem in alliances can happen anywhere in the operation process such like the conflict between their designers team. In order to strengthen the performance of the company in specific task, sometime the company needs to get some help from the other company to fulfill the operation. The alliances has its own life cycle and will not stay long forever. From that reason, the company that consider whether to do the alliance or not might need to be careful and think more about the framework, plan, and financial split before doing any alliances because one day, our partner can become our competitor anytime.

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