Apollo Foods Case Study

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Montreaux Chocolate USA Mountain Man Beer
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Mission Apollo foods has bought the rights from Montreaux, a Swiss based company to distribute European chocolates in the USA. In order to enter a new market segment and increase their market share for confectionery products. A successful family owned business in the north central region in USA. Only produces one lager which is known as the West Virginia Beer. In order to convince the executives to launch a new light beer to increase the sales and market share. To stay in the competition with the regional as well as national players.

Ability to execute on critical success factors Apollo foods created a New Development Group whose goal was to achieve national distribution. They also partnered …show more content…

To do so Apollo has bought the rights of Montreaux Chocolate company to sell Swiss dark chocolate in USA. They also partnered with Neilsen Bases to evaluate and improve the new dark chocolate initiative and also created New Development Group to achieve national distribution. The problem for Apollo was that the consumer had never tasted the product, they had narrowed down from 45 to 12 ideas on the bases of the online survey of 200 consumers. As the data collected by the company was on a hunch and not because of actual product testing. The Mountain Man beer case is about the company trying to improve it sales and profits and also trying to convince the launch of a new light beer in the market to improve profits. The company is planning to launch this new light beer just so that they can target the younger demographic as they prefer light beer over the strong beers in the market. The main problem for the Mountain Man beer was that they had limited financial capital to support the launch of a new product. In both the cases they have a similar problem, both of them were trying to tap into a new market segment so they can increase their market share and profits. The problem for both the companies was that all the testing was done via internet surveys and none of the customer base had never tasted the product. All the data that was collected over a

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