Decoding Racial Stereotypes in Kendrick's Lyrics

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Kendrick uses the technique of anaphora in the last lines in third verse of the song: Or tell Georgia State "Marcus Garvey got all the answers" Or try to celebrate February like it's my B-Day Or eat watermelon, chicken, and Kool-Aid on weekdays Or jump high enough to get Michael Jordan endorsements Or watch BET cause urban support is important () These five phrases all begin with the word “or” following a stereotype and or an expectation for African-Americans, such as eating watermelon and drinking Kool-Aid. Kendrick uses anaphora to indicate that these ideas placed on African-American identity are untrue and meaningless. Examples of the use of verbal irony is present in the pre-hook of the song: The blacker the berry, the sweeter the juice The blacker the berry, the sweeter the juice The blacker the berry, the sweeter the juice The blacker the berry, the bigger I shoot () Kendrick reverses the saying “the blacker the berry, the sweeter the juice,” from a positive of blackness to the assumption and racial stereotype in …show more content…

The mood of the song changes sharply from angry and bitter to peaceful and serene at the end with the vocals of Lalah Hathaway lulling and somewhat hypnotizing the listeners as if to sleep. The track not only includes the vocals of Hathaway but also a Jamaican artist known by the name Assassin who sings the chorus of the song with aggression, a huge contrast to Hathaway’s sweet voice in the end. The song, “The Blacker the Berry” shines a light and open the eyes of Americans to the realities that the black community face every day. Kendrick speaks on the topics that both white and black America are afraid to confront; these are police brutality, white supremacy, and oppression within the black

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