Analyzing The Rhetorical Situation Of Rfk's Speech

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Kirsta Glaister CAS 100C Analyzing the rhetorical situation of RFK’s speech on MLK Robert F. Kennedy was campaigning for the Democratic nomination for president of the United States on April 4, 1968. He was on his way to Indianapolis, Indiana for a rally that was being held in an inner-city black neighborhood. On the way to the rally, Kennedy was informed of the murder of Martin Luther King Jr. Once he arrived he delivered his emotional impromptu speech to the crowd instead of the campaign speech that the crowds expected. Considering that this crowd was there for a democratic campaign speech, one would assume that the crowd size was fairly large and consisted of a somewhat similar, yet still diverse audience. According to Lewis Sussman, …show more content…

Although the audience had originally gathered to expose themselves to a campaign message that was important to them, it quickly changed into something they were not prepared for. Prior to making an initial statement of the assassination, Kennedy starts his speech using Pathos, stating that he has emotional news to share and requests that the crowd lower their campaign signs, “…I have some -- some very sad news for all of you -- Could you lower those signs, please?” (American Rhetoric, 2001). This not only removes the political element from the speech, but allows Kennedy to speak as a fellow human being and links himself personally to the …show more content…

King, Kennedy proceeds to empathize with the crowd and calls upon his own ethos, reminding them of the assassination of his own brother. “I would only say that I can also feel in my own heart the same kind of feeling. I had a member of my family killed, but he was killed by a white man.” (American Rhetoric, 2001). He brings up this incident to prove an important point, which gains the attention of the audience makes the message stand out. He included the fact that JFK was shot by a white man to demonstrate to the crowd that violence is not restricted to white on black, or black on black, but that it has no boundaries. The addition of this detail was to decrease the crowd’s anger toward white people after Dr. King’s death. The ethos in Kennedy’s speech is fortified with passion, concern, and a commitment to carry on Dr. King’s legacy and he relays this in such a way that makes his message easy to follow. He plans and finishes his speech in a manner that makes his words clear to listeners, states his points plainly so the audience can identify with them, and repeats the key point of what is needed in the United States (Zarefsky, 2011), “What we need in the United States is not division; what we need in the United States is not hatred; what we need in the United States is not violence and lawlessness…” (American Rhetoric, 2001). The repetition of these words drives across the significance of

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