Analysis of The Guinness Advertising Praised by the media industry, described as "the most beautiful and powerful piece of film on our screens," and voted greatest television advert of all time. The Guinness advert achieved this kind of status soon after it hit our screens in 2000. Guinness ads, clever and flashy as they usually are have out done themselves again with this incredible piece of footage. Its provocative speech, together with the carefully designed filming techniques compels the audience from beginning to end. It opens with a close up of a man's face. For nine long seconds, all you can do is look at him, gaze into his eyes and wonder why he's just standing there, what he's going to do, and why he …show more content…
The advertisement is filmed for the entire duration in black and white. This is to create a classic, well-established effect, it reminds you of the colours of Guinness, with the black liquid, and frothy white tip, so it makes you want to go out there, and get yourself a pint. The structure of the advert is really quite simple; there is the wait, the pursuit, and the victory moment, closely followed by the name of the product (Guinness). The slogan is what we really remember apart from this weird scenario with a lot of surfers and horses. "Good things come to those who wait," Someone who is not willing to take any old rubbish, he waits, and he is victorious in the end because he ends up with something really special. If men ruled the world then this advert would be what it would be like, sport and beer, there is no trace of anything female anywhere! The voiceover is done in a male voice, all of the characters are men, and the script is aimed at men, but apart from being very male orientated it is quite generalised, it appeals to all kinds of men, of many different cultures, backgrounds and religions, and all
Late night driving home, and a strange man is on the side of the road with an axe, but hey, he has Bud Light so why not offer him a ride? In this video ad of Bud Light a couple is lost at night in what seems the middle of nowhere. Seeing a man with an Axe carrying Bud Light Case, the male seeing that he has Bud Light wants to offer him a ride; they pull over and he gets in the car. A glass and bottle of Bud Light appears and the words “Always Worth It” displayed (Viral 0:24). Later, they run in to a mask man with a chain saw and is also carrying Bud Light, and so the male again was to offer him a ride and leads to the commercial ending (Viralstuff 0:28). In this ad, it attracts a white male, and female audience that has low income, and between the ages of 21 and 30, which makes sense because Bud light sell more to Hispanic males that have low income rate, and are between the age of 55-65 (Bud Light Consumer). The commercial will try to persuade you using ethos, logos and pathos. The ad shows that avid Bud Light drinkers will in
An effective advertisement is able to persuade its viewers by providing informative facts about a brand that help create a sense of liking, which will enhance certain attitudes and feelings about the brand from the target audience. If an advertisement is effective it will be able to persuade its target audience. The persuasive appeals used in the Bud Light Party advertisement are source likeability, humor appeal, and appeal to broad cultural values, specifically patriotism. This paper will analyze how these three persuasive appeals can make an advertisement successful by grabbing the attention of its target audience, the millennial generation, making them more likely to have purchase intentions due a connection made between the advertisement
The 2012 Canadian Club Whisky ad uses gender roles attributes in order to persuade possible male consumers into consuming the product by appealing to their sense of masculinity. The goal is to reach men’s pride and lead them to believe that Canadian Club Whisky is capable of “helping” them achieve society’s ideal of a man through images and sentences that remind them of manhood.
The Lunchables ad represents Lunchables as “bursting with fun” and implies that children will be happy and enjoy school if they have a Lunchables. Lunchables placed this ad in a magazine to target moms and children to get them to buy their product. They are trying to convey, like most advertisements do according to Croteau and Hoynes (2014), that “happiness and satisfaction can be purchased” (p. 179) if mothers buy their children Lunchables. Lunchables (Lunchables Parents) advertise as being “packed with what kids love” and “giving your kids what they want”. They include a hand tray with a main entrée, drink, and dessert. The brand delivers on the idea of fun and interactivity of building your own meal and “mixing up” your lunch. Lunchables
The first engraving i have chosen to examine is called "Beer street". On Beer street everyone seems happy, healthy,and hard-working . Seem to be Refreshing themselves with drink beer while they are at leisure. Basket full of fresh fishes and the their the ...
is a classic and may be considered his best work. There are times when the
Since I was a little girl, my mother always made it clear that a husband was unobtainable if a woman could not properly tend to his needs. I learned how to cook, how to clean, how to do laundry, and I even learned how to take care of my younger siblings all because, according to my mother, these responsibilities were a woman’s duty; it was her job. For centuries, this has been the mindset of every woman, which has been passed down from generation to generation. A stereotype that has influenced a culture and defined a human being. In this 1930’s Kellogg’s PEP Cereal advertisement we witness yet another stereotype defining women into this sexist housewife persona. Through the use of clothing and appearance, text and audience the ad conveys a
With the help of superb editing, sound, mise en scene, and cinematography, this film cannot be topped. The fist scene of the movie creates an atmosphere that helps the viewer know that he/she will enjoy this wonderful classic. Throughout the movie there are surprises and fun that makes this a movie that people will want to watch again and again. Gene Kelly said it best when he said, "Dignity, always dignity. " That is what this movie has from beginning to end, dignity.
The advertisement is set in an apartment overlooking some metropolitan city, while a young woman, stands over a hidden man sitting in a 60s style chair with only the forearms and legs showing. The man in the chair holds a martini while the woman holds a...
I personally thought this was a great film, although initially I thought it might be boring. Once I got past the older production quality and immersed myself into the story, I enjoyed it. I can see why this film is a cinematic classic, especially with the memorable dialogue. My favorite lines came from Carr, the floor walker. He seemed to know his job like the back of his hand. “Any man loses his spoon; he spends the night in the box”.
During John F. Kennedy’s political campaign, there were many issues present that the candidate had to address: there was tension due to the communist threat, tension among American citizens due to the Civil Rights movement, and a recent recession that was very sluggish in recovering. Relating to these issues President Kennedy’s slogan was “getting America moving again”; these topics are addressed in a fast and effective manner in his minute-long television ad that was endorsed by the group: Citizens for Kennedy-Johnson. This ad was the best way to reinforce President Kennedy’s stance on the emergence of a new frontier. He was able to depict himself as a man of change and new beginnings due to his fresh perspective and young age which was a
On the TV show, The Movie Show, David Stratton described the film as a “bold and timely film about the stolen generations.” The film is so highly rated for its amazing plot, the well-used mise en scene and the film techniques including the camera work and sound.
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
classic for it’s period but what it profoundly did deliver was an element of change on
Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.