Analysis of Film Posters
Having studied film posters this term, it is apparent that certain
forms and conventions are applied.
[IMAGE]The major forms and conventions of film posters could include:
A large title which attracts the eye, bold colours which stand out
from the background, intriguing picture which would attract viewers to
the film, persuasive language which might persuade the viewers to go
and see the film, using the main character's name for promotion, and
the certification will either to ensure that the right type of people
are watching the film.
An example of how different types of film (e.g. comedy, horror) poster
use these forms and conventions to attract a certain type of person
(e.g. teenagers, horror fans) would be a really scary horror film,
which will use eerie images in order to appeal to horror fans.
A successful film poster will accomplish attracting the target
audience and persuade them to come and watch the film.
By SCOTT STONEHAM
Q.4i What words appear most noticeably on the poster and what makes
them so noticeable?
The language used on a film poster is also very important. The words,
which stand out most of the film poster "Breakfast at Tiffany's",
would be "Audrey Hepburn." Audrey Hepburn was a world famous actress,
this would be used as the largest text on the poster because she is
really famous, it would make people want to go and see it because it
is starring their favourite actress, so they can see how she acts it,
and see how luxurious her life is.
The denotations, connotations, institution and representation on the
poster "Breakfast at Tiffany's" would be the fact that she is really
elegant, glamorous and wealthy, this is represented by her long
cigarette in her mouth, very expensive looking black dress with part
of her leg showing and her shiny jewellery around her neck and on her
wrist.
Q.4ii What affect would these words being so noticeable have on the
target audience and why?
This would affect it being so noticeable to a specific target audience
The focal point of the 1994 Coppertone advertisement is noticeable because it is in the middle of the picture. Focal point is what caught the audience’s attention first and drives the viewer to that spot on the advertisement. When people look at a picture they always read left-to-right. At first in this picture the viewers would notice the blank white background. The plain background would make the reader keep looking to the right till it reached the young girl. There they would notice that the young girl’s dark complexion in her face stands out from the white background. Next as the viewer goes more to the right they will get caught on the white buttocks. The tan lines leading to the white buttock will make the buttock stand out from the rest of the picture. The young girl is also wearing blue bottoms that also help make the buttocks stand out. Finally as the viewer reaches the end of the picture they will see the black dog pulling at the young girls bottoms. The thing that most stands out to people in the 1944 Coppertone advertiseme...
This essay is an analysis of two advertising posters, one of being a modern piece of media, the other being aimed at the previous generation. I will be reviewing posters from Coca Cola and Benetton, the latter being the modern piece of media in this comparison.
Higher Learning - Film Analysis Exposition: The Establishing Shot of the film is a full screen American Flag, the camera zooms out and points down, revealing a large crowd of people in a rally, being very patriotic. As the camera zooms off the flag we come across a statue of Columbus- indicating it to be Columbus University. The speaker on the stage gives us another indication of the setting by Shouting'Columbus University'. They are in front of a stage with Band music playing and chants rising out. Whilst this continues in the background three characters are established:
Posters were used during World War II by the U.S. government to get a significant message across to their citizens. To analyze a poster it is important to think about the choice of color, placement of words and images, shapes, and emotional appeal ( Lunsford and Ruszkiewicz 91). All of these factor into the message the author is trying to explain to its viewers visually. In the poster “When You Ride Alone,” the message the author was trying to get across to Americans was the importance of carpooling. This poster successfully conveys the message through the words,color scheme and representation of objects.
The stories “Shouldn't I Feel Pretty?” and “The Yellow Wallpaper” feature a dynamic protagonist who undergoes a character development which reveals the consequences of oppression caused by societal standards. Gilman crafted the narrator in “The Yellow Wallpaper” with the purpose of exposing the tyrannical role of gender roles to women. In the story, the narrator suffers a slight postpartum depression in the beginning, but her condition gets progressively worse because her husband John believes “that there is nothing the matter with [her] but temporary nervous depression-- a slight hysterical tendency” (331). He concludes that the best treatment for his wife is for her to be “absolutely forbidden to ‘work’ until [she is] well again” (332).
While Mexican Americans were considered white by law, the documentary A Class Apart sheds light on the struggles and eventual triumph of Mexican Americans in the their journey for racial equality within the United States. Following the Mexican War, Mexican Americans were subjected to a Jim Crow style of discrimination. Despite retaining U.S. citizenship, Mexican Americans were treated as second class citizens. Frustrated by social, political, and economic disenfranchisement, Mexican Americans sought the assistance of the United States Supreme Court, in what would become a landmark case, to secure the full rights afforded to them as United States citizens.
Charlotte Perkins Gilman’s short story, “The Yellow Wall-Paper”, is a first-person narrative written in the style of a journal. It takes place during the nineteenth century and depicts the narrator’s time in a temporary home her husband has taken her to in hopes of providing a place to rest and recover from her “nervous depression”. Throughout the story, the narrator’s “nervous condition” worsens. She begins to obsess over the yellow wallpaper in her room to the point of insanity. She imagines a woman trapped within the patterns of the paper and spends her time watching and trying to free her. Gilman uses various literary elements throughout this piece, such as irony and symbolism, to portray it’s central themes of restrictive social norms
Posters were mainly used to sway public opinion. They were aimed at brainwashing society to think and act a certain way. Each poster was designed specificly for a particular community, playing upon the cultural norm. Since posters were rather inexpensive, they were not made to last, but were effectively used as a visual tool of propaganda. They were usually very graphic, therefore allowing even the illiterate to be swayed in the direction of the artists choosing.
In Charlotte Perkins Gilman’s bodies of work, Gilman highlights scenarios exploring traditional interrelations between man and woman while subtexting the necessity for a reevaluation of the paradigms governing these relations. In both of Gilman’s short stories, “The Yellow Wallpaper” and “Turned”, women are victimized, subjected and mistreated. Men controlled and enslaved their wives because they saw them as their property. A marriage was male-dominated and women’s lives were dedicated to welfare of home and family in perseverance of social stability. Women are expected to always be cheerful and good-humored. Respectively, the narrator and Mrs. Marroner are subjugated by their husbands in a society in which a relationship dominated by the male is expected.
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
Though most works of art have some underlying, deeper meaning attached to them, our first impression of their significance comes through our initial visual interpretation. When we first view a painting or a statue or other piece of art, we notice first the visual details – its size, its medium, its color, and its condition, for example – before we begin to ponder its greater significance. Indeed, these visual clues are just as important as any other interpretation or meaning of a work, for they allow us to understand just what that deeper meaning is. The expression on a statue’s face tells us the emotion and message that the artist is trying to convey. Its color, too, can provide clues: darker or lighter colors can play a role in how we judge a piece of art. The type of lines used in a piece can send different messages. A sculpture, for example, may have been carved with hard, rough lines or it may have been carved with smoother, more flowing lines that portray a kind of gentleness.
Political poster is a widely used way of publicity, as can be seen from the posters of the Nazi propaganda connotations for worship leaders and policy. There are three main characteristics of posters.
Australia is considered as a young country when comparing to other countries as it has been founded around 200 years ago. Today, it is still in the trouble of some sort of identity crisis, trying to find its true identity. To try to define what really is considered as Australianness means one will have to take the plunge. For instance, in Australia the movie, director Baz Luhrmann made a great effort in telling an epic story of Australia but it still falls into the category of imprudent cliché of Australianness. Now we will look at the poster of Australia the movie then analyse it to interpret in what ways it represents the Australianness.
I chose to analyze Despicable Me, an animated film geared towards a younger audience, because I was interested in examining underlying theories and messages that this film would be relaying to its viewers. Often times, when watching animated films, children are not aware of these messages, as they are absorbed by the characters, special effects, and humor. But as we have learned throughout this semester, our brains are subconsciously primed by the various surroundings we are exposed to. Since we also studied the impacts of entertainment, such as television and video games, on children, I wanted to see how a popular children’s film might also affect them.
A.I.: Artificial Intelligence is a Steven Spielberg science fiction drama film, which conveys the story of a younger generation robot, David, who yearns for his human mother’s love. David’s character stimulates the mind-body question. What is the connection between our “minds” and our bodies?