Analysis Of Visual Culture

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Visual culture
“Culture is everything you don’t have to do. Cuisine is culture, but eating is not; fashion is culture, but clothing is not.” — Brian Eno, musician and artist.

Visual culture is how we relate to the cultures through the symbols and images we encounter every day that aid in defining traits of cultures.
The images and symbols give form and face to the concepts and ideas valued in a particular society.

Semiotics is the field of study that is concerned with cultural signs and their meaning in society. It could be anything that can stand for something else. In this essay I will employ semiotics to deconstruct a 27 Jul 2014 print advertisement from Uber’s magazine. The purpose of this advertisement is to attract customer buy status …show more content…

As the advertisement uses the monochrome tone, this would suggest a sense of exclusive and honour. It’s a ambisense photo show the smile from driver’s face seems like he enjoy this work even they get paid less

The rest of the photos also express the exclusive feeling of the several vehicle services, such as order the vehicles without reservation or in the back seat of luxury ride arrange the private meeting. Those photos shot in a fashion photography style, with professional models, make-up artists, and stylists, and various real-life locations. This set of advertisement perfect fits for their key customer segment, which is time, option and price, moreover those images show what kinds of services they are offered to customers who are willing to get the ride immediately or they want to hail the luxury ride in a lower …show more content…

Strength -It’s a popular transportation app in our smartphone for daily life right now.
-Offer the high standard of services and several options in vehicles
-Hide the customer’s number and register each driver for safety.
Weakness -They offer a lower price means the drivers get paid less
-The illegal of vehicle operation in some countries without taxi license.
-Drivers in Uber as their partners not employees will influence the loyalty of each other.
Opportunities -Hire more drivers for reducing the estimated time of arrival when customers place the order.
-More electric vehicle instead of the normal vehicle for the environmentally friendly also reduces the cost of the oil.
-Delivery lunch & various products. (UberFRESH)
-Offer other transportation like bicycle, motorbike and a helicopter.

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