The Luxo brand USB Lamp has many attributes to keep consumers feeling safe, secure, and comfortable about their product. It has several features to fit different styles. You can purchase a USB Lamp with one USB port plug-in, or you can opt for the design that has multiple USB port plug-ins. The lamp is available in a variety of designs to fit the different interiors of each room in a household. It is also very flexible. You can swivel and turn it just about any way that you need. Another important feature is the location of the USB port on the lamp. The device is small enough to be placed in the base of the lamp, making it more appealing. There are many benefits of this products. It will have a surge protector so there are no electrical fires that break out. The product frees up outlet space. You do not have to have power strips plugged in to every outlet. The lighting is glare free, so you can enjoy reading or writing under the lighting of this lamp.
Luxo is a well-known brand in the production of lighting. They have been around more than 75 years. The quality of the lamp is guaranteed to satisfy customers’ needs and wants. “Luxo is committed to supply innovative ergonomic lighting solutions to meet requirements for the right light” (“Luxo”, 2014). The lamps will be certified by UL. We want our product to be able to be sold in any city. The certification will make that possible for us, which makes it easy for our customers to obtain this wonderful product.
We want our consumers to feel secure with our product they have purchased. Luxo offers the mechanical and electrical components under a warranty. The mechanical components are under a five-year warranty free from defects in material and workmanship, barring, alterations, abu...
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...nding of the variable and overhead costs for the USB Lamp. Luxo also has the manufacturing and supply chain capabilities to keep the cost of the product down. The marketing group will estimate the demand curve for the USB Lamp to determine the initial price offering. The company will place emphasis on strategic positioning and cost structures. Although there will not be direct competition when the product is released, the marketing group will analyze the possible competition to estimate the pricing limitations and objectives. If a competitive product is released at a lower cost in the future, the marketing group will need to reevaluate the market. It could be possible to launch a low-priced brand to compete directly with the competitor. This will allow Luxo to compete successfully for the price sensitive customers without injuring the brands existing product lines.
The current market is divided between a few powerful competitors that can relatively easily attract customers from one another as the switching costs are low and practical absence of product differentiation contributes to the easy loss of market share.
Our company designed three separate brands for our target markets. The first one is designed for Workhorse called Veloce Prime, which is a desktop with ultra capacity hard drive, ultra fast of computing power and high-speed networking. For software, it has office upgrade, presentation; database; engineering and manufacturing. Also, it has a stylish case, 19" standard monitor and expanded keyboard. The price of this product is $2500 and customers can get a $300 price rebate. To appeal Workhorse to choose our product, we made an advertisement to show it’s easy to use and we have local service and support. But it is not very work for this brand; there are total 2194 demands of this brand that 50 demands from Workhorse and 2144 demands from Mercedes and 0 demand form Traveler. We are unexpected that this brand didn’t get high demand from Workhorse but got 2144 from Mercedes, which was not our target market. To comparison this brand with our competitor’s, their brands are more to meet need of Workhorse than our brand. Thus, Workhorse was preferred to purchase the product from our competitor’s that is more matches for them.
...t Bosch GmbH, Tenneco and Honeywell. The demand for the products depends on the competitive atmosphere, including the timely development and introduction of new and competitive products and the company’s response to downward pricing to sustain competition. Factors including changes in customer order patterns and competitors’ new products could impact the company’s competitive ability. (Cummins)
As discussed earlier, Baldwin products are priced with the competition in mind. Management is not concerned with setting high prices to signal unattainable cutting edge products, nor is it pursuing to achieve the goals of matching low prices by selling higher quantities of products. In lieu, value pricing is practiced so that our customers feel comfortable purchasing our products and so they feel comfortable coming back.
...t is the customer satisfactory. The New York Times cut an annual lighting cost, the Houston building saves on electrical bill and air-conditioning expenses. World Street Journal carried an advertisement for Lutron. The lighting company generates case-study for each individual case that includes lighting systems from administrative offices to stairwells and corridors. The project time frame is usually from 6 months to a year. Commercial and residential customers receive an energy rebates and incentives.
The nature of humans is to seek happiness, which may possibly result in chasing illusions rather than settling for harsh realities. In “The Lamp at Noon”, Sinclair Ross uses the wishes of the characters Paul and Ellen, as well as their difficult situation to contrast the concepts of dreams and realities. Specifically, Ross displays the gap between dreams and realities through Paul’s hope for the land to return and his ideal of being a successful farmer to explain that what outcomes may occur if one neglects reality and blindly pursues their dream. Paul wishes to stay on the farmland and believes that the land will be able to cultivate crops. However, Ellen persists that where they are living is a “desert” and reminds him of “the lamp lit at noon” (Ross
In order to entice new as well as existing customers, MMBC would need to price the light
Therefore, the organization should take a strategic growth-oriented and reverse type combine. On the one hand, the use of outsourcing and vendor competition to reduce costs in order to compensate for management and manufacturing inefficiencies, pay attention to controlling costs; On the other hand, combined with the advantages of their own technology, innovation, branding and marketing and other aspects of the product 's high school three grades are low pile of competitive products, consumer electronics growth to seize the opportunity to obtain efficient growth performance, and further expand market
Pricing is an important aspect of every business. Chief Financial Officer’s (CFO) use pricing to create financial projections, establish a break-even point, and calculate profit and loss margins (Power Point, 2005). It is the only element in the marketing mix that produces revenue. Price is also one of the most flexible elements of the marketing mix as it can be changed very quickly. This is usually done to beat competitor prices in an attempt to fix the product’s market value position very low (Anderson & Bailey, 1998). After all, high prices make it difficult to become the market share leader. The leading US retailer, Wal-Mart, is an expert at low product pricing as evident in 2004 with $250 billion dollars in sales to their 138 million weekly shoppers. However, they are also responsible for reducing prices so low that it drives specialty stores out of business. This is the effect Wal-mart has had on many toy stores and has almost closed the doors of the famous toy store Toys “R” Us Inc.
In the second part, we will describe the technology developed to support each strategy. As well as the cost of the components associated with each strategic technology unit that aims to deliver a differentiated proposition and increase it’s value. A cost breakdown structure and the results in sales and revenue are studied in this section.
The barriers to entry in this industry is quite moderate to low. Therefore there is a threat of new entrants. However customers wish to have quality goods and excellent customer service. By differentiating our business from competitors by offering durable products with high customer service standards this threat can be
price as the major decision-making tool for customers (“Global Consumer Electronics”, 2013). This lack of
We need to have a range of supplier who can supply us with a range of different products with the most up to date technology this would attract more consumers.
The history of lighting is a very long story dating back before the discovery of fire to the casting of shadows on walls. Lighting like people has both a past, present, and future, that is where our story begins.
The threat of new entrants is moderately strong. Incumbents do not strongly contest entry of newcomers, but existing industry members are consistently looking to expand their geographic reach and offer a broad product assortment. Brand awareness and customer loyalty are high and greatly important i this industry.