Over the past years, the fast food industry has spread across the world due to its convenience and cost-effective model. Though fast food restaurants are often criticized for unhealthy food items, they also do some good for society. Fast food restaurants have created many jobs in the food industry, including many opportunities to move up into a management position. The employees in fast food places are very diverse. The companies don’t discriminate. However, businesses have to keep consumers attracted in order to keep the business growing. In today’s market, people want healthier menu items with a low cost. They also want to be informed the best way possible, which is through social media. The top trends in the fast food industry are integrating
There are many deals that fast food chains create to make it reasonable for everyone. Nott everyone is able to afford to eat at restaurants. Fast food restaurants accommodate everyone. They are constantly creating affordable deals to keep people coming back. People who have a lot of children are able to feed their children on a budget. Customers can purchase a good amount of food with a budget of ten dollars. Though fast food may be unhealthy; people are still able to feed their children. Having healthier menu items may be beneficial. At least if someone feed their children frequently of fast food, they are able to give their child something a little healthier. Some adults don’t stop at fast food restaurants because of the lack of healthy options. For example Chic Fil a now serves fruit, grill chicken bites etc.Consumers are able to buy so much food at a low cost. According to Frost (2016), “The reality is 67 percent of transactions (at fast-food restaurants) are under $6” (p. 1). Consumers know that when they go to a fast food place they will not spend a fortune to feed their hunger. McDonald’s is the first food chain that comes in mind when you think of “value menu” or “dollar menu”. I cannot think of one place where I can get a burger for only a dollar. Of course I think “what’s in that burger to make it only a dollar?” Fast food places are already affordable but to keep them
Not only do children get on social media but adults do too. If people are not any on social media they are most likely watching TV. If the child sees something that attracts their eye they will most likely want to get it. Fast food restaurants know that if they show a fancy toy on TV it will attract kids. However businesses tend to advertise on social media more than on TV. However businesses still uses TV as platform also. According to Heredia, Hippolyta, Nunes, Ribeiro, Moura and Laneiro (2017), “Children are a frequent target for fast-food advertising, and the television is one of the most used marketing channels”(p. 1). Businesses know that if children beg their parents for something, they will most likely get it. Marketing is about knowing what and how something reaches the consumers. Most of the time the child gets what they want. Not only do fast food places have something that will draw children in they also have something that will bring adults in. Businesses know that when a kid sees something they want, that they will beg their parent. Furthermore, social media has been a large platform to business in general. In the morning, the first thing that many people do is check social media to see “what’s new.” Social media is the best and effective advertising tool. People may still watch TV but people tend to be on social media more. I wasn’t aware that Wendy’s had chicken tenders until I saw someone I
There has been controversy about whether fast food is easier on the pocket than eating home-cooked meals. Take McDonald’s for instance, they’re notorious for their convenient and affordable dollar-value menus. Since you can get a burger for just $1.19, feeding a family of four should be inexpensive, right? Mark Bittman, author of “Is Junk Food Really Cheaper?” argues otherwise. He claims that fast food is not at all cheaper than buying a few groceries and cooking at home.
While referring to fast foods such as McDonald’s, Taco Bell, and Pizza Hut, Zinczenko says, “these were the only available options for an American kid to get an affordable meal” (Zinczenko 195). I completely agree with him on this statement because the purpose of fast food is to get these foods
Due to the fact that they want a cheap meal that will fill them up, they will go with the fast food restaurant. In a video titled "The Dollar Menu," a family shows that a piece of fruit can and will cost more than a burger from the dollar menu, candies, or even sodas and they blame their busy schedule for their lack of healthy choices. The father in the video has diabetes and their concerned that their youngest daughter may get it as well since they mostly eat fast food meals. The family says not only are the healthy foods more expensive, but they don’t fill them or their kids up. The family struggles on income and finds that fast food is the cheapest way to feed their family. Fast food affects your energy levels, liver, heart, and can lead to diabetes. These fast food restaurants make it incredibly easy for this family to get food and not spend a great amount of money. The reason fast food is so cheap is because it’s unhealthy, and they don’t care what they are doing to people’s health; they just want the money. Fast food restaurants are killing the
What is happening to our economy is that so many people are going to these fast food restaurants because they are basically on just about every corner. So, for adults that makes it easy if they didn’t have anything planned for dinner because they can just pick something up from the local fast food restaurant on their way home from work. Also, it is very cheap. For example, a bundle at McDonald’s can feed up to four people at one time and it only costs about fifteen dollars! So, in the long run, it is just easier to go pick up some fast food rather than wasting your time cooking an actual meal. Lastly, even though fast food is very cheap and on every corner, it is not healthy at all. Studies have proven that a person that ate McDonald’s for his meals for a full month ended up having some serious health changes. In conclusion, even though it is very easy to access and very cheap, fast food has some serious health issues and be very harmful.
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
Social media is huge in today’s age. Its ultimate value as an advertising media remains to be seen. Commercials on TV are important but many do not have the time for day to watch the TV for periods of time as most families are on the go. Therefore, with social media including you tube etc. Fisher price is able to reach out to mommies and kids on the as
The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food restaurants following the same basic ideal that is tasty foods served fast at a minimal cost (2011). Schlosser explains how fast food restaurants have gained substantial market share of the consumers; he also shows that by marketing to children and offering less unhealthful fare, that are purchased from mega-companies which are often camouflaged with added ingredients and cooked unhealthful ways, that these companies are indeed causing irreparable harm to our country (2004).
Zinczenko also states that, if you were to drive down any thoroughfare in America you are guaranteed to see a Mcdonald’s, but you are unlikely to find a place that sells any fresh fruits (Zinczenko 392). Zinczenko’s point is that the food industry’s unwillingness to promote more healthier foods is most likely the cause of the unhealthy diets of western societies. Another part of the problem is the pricing of healthier options, such as whole foods, fresh fruits, and low calorie snacks; all these foods are ridiculously overpriced compared to their unhealthy counterparts. One would think the food that is made to help prolong your life would be more accessible, instead it is the foods that are high on calories, fats and sugars that are cheap and available. Fast food companies go by the motto that cheaper is better, and it is how they compete with each other. Almost all fast food companies followed in McDonald 's footstep by creating a dollar menu, because they saw the drastic increase of McDonald 's revenue. When consumers see all these cheap meals for a dollar they readily buy their food from the dollar menus, rather than buying a single granola bar for the same price. In a society where most of the population is the working class, these dollar
Fast food has changed the face of the world. Major chains like McDonalds span all over the world. Fast food chains are continuing to grow despite numerous facts of their unhealthiness. Fast food has been proven to be a dangerous food source, yet people continue to purchase it. The more people buy fast food the more it allows the big corporations to grow. People continue to eat fast food because there are no other convenient options.
For millions, fast food restaurants are the source of positive associations with birthday parties, play dates and accessible comfort food. For others, they represent a lifeline meal on a busy day, or the secret to quieting a cranky toddler on a long trip because hurrying residents of cities have no time to cook a healthy breakfast, lunch and dinner. Fast food presents even in the lives of people who are trying
Fast food chains use value pricing. This type of pricing is how much the customer thinks an item on the menu is worth. Basically what this means is customers see price as a primary indicator of a product’s value. Value pricing happens when a company increases a product’s benefits while either maintaining or decreasing the price. A great example of value pricing in McDonald’s is the ability to “super-size” drinks and fries. The value of the drink or fries is increased because a customer can get substantially more of the item for a fraction more of the
As Americans, we’re always on the go. When hungry and have no time there are many fast and healthy items available. Many people who say that fast food chains is the main cause of obesity in America because there are plenty of fast food restaurants on every block with very few healthy options ("Do Fast Food Restaurants Contribute to Obesity?"). Fast food business are very easy to find and offer quick service, but there are other options that are healthy, especially in urban areas. Restaurants such as Panera offer a range of items that are healthy and offer a quick service for those on a schedule. In addition to these healthier options, it is also possible to pack their own snack or meal. People often become lazy when it comes to just cooking their meals at home. This choice allows the customer, to control what they eat.
The fast food industry in America has many drawbacks at the cost of supplying food to the American population. Since many people are ignorant of the process their food goes through in order to become the edible meal they consume, American companies easily take advantage of them. In class, we discussed a “Food Bill of Rights”. I believe that this is necessary in order to keep the food industry safe for the American public and environment. The main focus of my “Food Bill of Rights” is to ensure the fast food industry has the American population’s best interest in mind when producing their food.
People think that the price of fast food is cheaper than a home-cooked meal. Although many people like to eat fast food because of it is inexpensive and tasty, the actual price of the fast food is not exactly same like the menu. The price of fast food sounds affordable, but actually it is quite expensive. This is because people are influenced by the fast food restaurant’s advertisement. It illustrates the price of a set of fast food is affordable compared to cooking at home. When people go to the fast food outlet, they realize the price at the bill is not as same as the advertisement stated. The price is even higher than the price stated at the advertisement. Although the fast food advertisement provides the information that the price of fast food is low, the price in the advertisement does not include the tax and tips. On the other hand, cooking at home is much cheaper than eating fast food. It is always affordable, healthier and more emotional fulfillment when eating at home and cooking ingredients compare to eating out (Warner, 2015). The people only need to buy the ingredients and cook it by our own.It is always affordable because people only need to pay ingredients and cook it at home. There are no tax and extra tips! If people prepare their food in large quantities at home, it is more economical than buy several sets of fast food. According to Yeager (2010), “A family that commits to eating at home can save $3000 in one year and eat just as well,” (p. 52). Save and