Analysis Of Snickers's Adverts

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Snickers has created an advertisement which appeals to the readers of Entertainment Weekly through a series of illustrations and texts. The illustrations aid in convincing the reader that a Snickers candy bar will make them happy. Next, the text works to confirm within the reader that he or she needs to eat a Snickers. Snickers’ advertisement for the Snickers candy bar is effective because the illustration appeals to the emotions and cravings of the reader, the text is precisely placed to capture the reader’s attention, and the readers of Entertainment Weekly are an appropriate audience. The Snickers illustrations within the advertisement immediately capture the attention of the reader and appeals to their emotions and cravings. The first …show more content…

Since Entertainment Weekly contains articles about celebrity news and gossip, the reader will subconsciously associate the sad and upset faces with the sad articles that have been read. Then, the reader will associate his or her personal sadness with being hungry and needing a Snickers candy bar. Once the reader has rotated the image, he or she will associate the joyous facial expressions with the happy articles that have been read. The emotions will then be transferred to the reader’s life and how they need to eat a Snickers candy bar to be happy. Snickers has found print advertisements to be effective with forming opinions within the mind of readers. According to Stuart Elliot, who is a writer for The New York Times, “the company [Snickers] spent 15.9 million to advertise Snickers in magazines” (“Candy”). Snickers has also found a clever marketing medium and tactic of making the reader believe that he or she will not live life to the fullest if he or she is hungry. On the Snickers website, “Curb Your Hunger Before Your Hunger Curbs You” is prominently displayed (“Product”). Similar to the print advertisement in Entertainment Weekly, the quote on the website appeals to the viewer’s desires and cravings. With print mediums, such as Entertainment Weekly, Snickers has used a carefully crafted slogan to appeal to

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