Analysis Of Reboot Your Life Juice

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New Product Analysis: Reboot Your Life Juice The purpose of this report is to analyse a new product released into the market within the last three years. Reboot Your Life Juice was launched in 2012 and is created with a patented HPP (High Pressure Processing) technology. It contains only fresh fruits and vegetables. The product sets itself apart from most commercial juices, which are usually processed with heat and contain unnatural ingredients. In this report, The Basic New Product Process will be used and the following elements will be covered: - Opportunity Identification - Concept Generation - Concept Evaluation - Product Development - Product Launch - Recommendations Opportunity Identification The opportunities in the market were quickly identified after the documentary, Fat, Sick and Nearly Dead was released. The film featured Joe Cross and his journey to improve his health. Cross lost 40 kilograms in 60 days by consuming nothing but fresh juice made from vegetables and fruit. The film inspired thousands worldwide to regain their health and incorporate juice into their lives. Cross used a Breville Juicer throughout the film and the company’s sales doubled soon after the film was released. As juicing soon became a phenomenon, Joe Cross established Reboot Your Life as a lifestyle brand. His website provides an online community and information to encourage people to consume more fruits and vegetables. The website provides free forums as well as Guided Reboots for those willing to pay for a diet program. The Reboot is led by nutritionists through a private, online group and provides meal plans, shopping lists and professional daily support. It is assumed that Cross identified new opportunities in the market by examining i... ... middle of paper ... ...ready well known and admired due to his film and online presence, went on an Australian tour to personally inform Woolworths consumers about his product. Cross also presented the product on several television programs to spread the word further and made it clear that the product was located amongst the fruits and vegetables rather than the juice aisle because of its pure ingredients. Recommendations EXPAND STOCKISTS – COLES? HEALTH FOOD STORES? STOCK IN JUICE SECTION AS WELL AS PRODUCE SECTION – EASILY HIDDEN/MISSED EXPAND RANGE TO DIFFERENT FLAVOURS – MARKET RESEARCH DIFFERENT SIZES NOT JUST 350ML AND 1L ONLINE DELIVERY FOR JUICE FASTS 3-5-10 DAYS – WOOLWORTHS COLLAB? CONTINUE ADVERTISING FILM ‘FAT SICK AND NEARLY DEAD’ - PLAY ON TV, GIVEAWAY COPIES STICKERS FOR DAY 1, JUICE 1 ETC. TALK ABOUT PRODUCT LIFE CYCLE – LECTURE 3 CONCLUSION Tell them what you told them

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