Analysis Of Old Town White Coffee

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Price Based on Economic Times (2017), price refers to the value that is put into a product. It depends on costs of production, segment targeted, the ability of the market to pay, supply - demand and a host of other direct and indirect factors. There can be several types of pricing strategies according to the overall business plan. Pricing can also be used to differentiate and enhance the image of a product. Old Town White Coffee is using skimming pricing in the new product pricing strategy. In addition, Old Town White Coffee using the skimming pricing at the beginning stages of the product lifecycle to improve the cash flow. After that, Old Town White Coffee will implement the competitive pricing in order to gain the competitive advantages …show more content…

Meanwhile, Old Town White Coffee also uses a selective distribution of channel intensity as a market coverage strategy. There are the only fewer number of retailers and wholesaler in a market area to handle its line. The limited number of retailers and wholesaler makes the marketers able to decrease the total marketing costs while setting up strong relationships with the channel. The Old Town White Coffee enable to be more easily control the quality of the products. The outbound distribution makes the products moving directly from the manufacturers to resellers and customers within a shorter period of time. Promotion Old Town White Coffee not only selling the products as well as providing services. They are selling the coffee in their own cafe, but also prepared the coffee in a package to be sell in the supermarkets and convenience stores. Given the example, Old Town White Coffee selling 3 in 1 Hazelnut White Coffee in Tesco. Hence, customers can purchase Old Town White Coffee at any time and anywhere. Sometimes, Old Town White Coffee also use social media such as Facebook and Instagram to advertise their new outlet's location and new products launch as a reminder to …show more content…

Old Town White Coffee is famous for its taste and fragrance. The company also provide various type of coffee in the market. Apart from the original taste, Old Town White Coffee also provide others flavors such as Hazelnut and Mocha. The uniqueness of the coffee taste must become a trend in Arab Saudi. Furthermore, Old Town White Coffee is able to maintain their growth by making high profits in most of the countries they expanded. Moreover, Old Town White Coffee launch their business by providing franchise to the public, this is not only expanded to Arab Saudi market but also other Asia countries such as Singapore, China and Indonesia. Franchising enables the company to get more sales and profit easier as well as the fees from the franchisees. Additionally, the products of Old Town White Coffee are standardized in all the market. All the packages of Old Town White Coffee products are equally produced in best

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