Analysis Of 'OK ! Caught Up With Big Brother Winner Ben ''

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“OK! Caught up with Big Brother winner Ben!” is an online article about an interview conducted just after Ben won Big Brother. The article paints a very positive picture of Ben and OK! Magazine, giving positive publicity for the magazine and attracting more potential readers. Published in OK! Magazine, we can deduce that the target audience is a particular group of people who watched the recent Big Brother show and are interested in knowing more about Ben´s feelings after the show. The author has used stylistic devices as well as literary features to deliver a positive message about and OK! Magazine, and utilized the layout, context, style of language, allusions and tone in order to achieve this intended purpose. First, it is clear that the target audience is a very specific group out of the ubiquitous Australian audience. The article is found on a website, which means that it is easily accessible to the general public. The target audience is most likely going to be young teenagers or so called Millennials who are used to reading celebrity gossips from different internet source. They want to know what the experience of Big Brother was like for Ben, and they might be interested in participating in Magazine. The context, audience, and purpose play a significant role in understanding the stylistic and structural elements of the article. OK! Magazine has conveyed to the reader the attitudes and values that are important to celebrities and to itself as an entertainment magazine. The text is extremely effective in shaping the perception of the reader and painting a public image for Ben and other celebrities. The article reinforces the values that are inherent in our modern society, as every person wants to gain recognition from other people and become a beloved celebrity who is remembered for their outstanding

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