Analysis Of Michelle Obama 'Let's Move' Campaign: Fighting The Obesity Crisis

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Manchester, Kentucky is a small town, fighting an obesity crisis. “The national obesity rate for adults is 24 percent; in Manchester and surrounding Clay County, it’s been estimates to be as high as 52 percent” (407 Haygood). Some of the issues in the town are, that the residents do not want to acknowledge, or are ignorant of the issue of obesity. Other issues in this town include limited physical activity, and poor food choices. Certain aspects of Michelle Obama’s “Let’s Move” campaign could change the obesity crisis in Manchester, if they are portrayed in the right manner. The first step to fighting the obesity epidemic is education. The mayor of Manchester admits to her ignorance on the issue “I just don’t know a lot about obesity” (408 Haygood). Informing the mayor would be the first step to informing the town. Once the mayor is informed, she could speak out at community event and at schools. It is vital to have a …show more content…

Although many of the towns people do not have the knowledge to make healthy meals, Obama’s “Let’s Cook” video series can inform families on how to cook affordable, healthy, fast and easy meals. The video series can only work if the word gets out into the community. Since kids in Manchester are active on the internet, doing something as simple as advertising at the local school or holding a school wide meeting could inform students about Obama’s “Let’s Cook” campaign. Having a mandatory parent meeting could also assist in getting the word out about the campaign. Families like the Robinson could benefit immensely from this campaign. Scott Robinson is a single father rising his two daughters. His daughters know all the fast food restaurants and their menus, giving the impression they eat out quite often. Being a single father, it is hard for Scott to make healthy and nutritious meals on a budget. Promoting the web series, cannot force families to buy healthy

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