Analysis Of J. Cole's 2013 Crooked Smile

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The music video for J.Cole’s 2013 Crooked Smile is an expressive, and powerful production. It reveals itself as a short film commemorating seven-year-old Aiyana Stanley – Jones who was killed by an officer during a 2010 raid in Michigan. The video was nominated for the MTV Video Music Award for Best Video With a Social Message (Kaufman, 2014). It begins with an inconspicuous frame of J. Cole solemnly looking though a window appearing to have been arrested. The video then reverts backwards to show a comparison of two men leading similar lives earlier in the day. It is then revealed these men, although similar, are identified as binary opposites through ideological representation. Throughout the video a repertoire is built showing a white man, and a black man (J. Cole) living their natural lives. They then interact as the white DEA officer enters the home of the black drug dealer during a raid. With guns …show more content…

J. Cole is an avid activist for the black community in the United States. He uses his star power to disseminate distinctive and critical social messages to the mass public. It is important to note that race is a socially constructed concept with no scientific basis. The concept suggests a biological difference between ethnicities, yet this conjecture has been proven invalid. Unfortunately, the identification of race has long been established in society’s ideologies through media and social norms. Race also plays a large role in self-identification, public perception, and the normalization of prejudice ideals. O’Shaughnessy and Stadler (2012) agree that the media plays a vital role in the constructions, images, and representations of racial and ethnic differences. Furthermore, the majority of media that is produced by white people is laden with stereotypical jargon and images. This only perpetuates the negative connotation associated with race and creates an

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