Instant Karma The Commercialization Of Asian Indian Culture Summary

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Cultural appropriation, as described in Sabeen Sandhu’s article “Instant Karma: The Commercialization of Asian Indian Culture,” is not new. Rather, it is the latest iteration in a long history of Western imperialism and exploitation of other cultures and societies. Using a primarily a symbolic interactionist lens, in her article Sandhu highlights two fundamental aspects of appropriation that differentiate the phenomenon from appreciation: the focus solely on one facet of a symbol and commercialization. Symbols, by definition, have meaning that is established and changed by interaction through the cycle of meaning. This meaning, then, is multifaceted and complex with a rich history of culture and tradition behind it. However, in cultural …show more content…

Traditionally a religious symbol worn by women at Hindu ceremonies, the bhindi has become a temporary piece of jewelry worn to make a fashion statement (Sandhu 81). The perceived front-stage presentation of the bhindi as adornment has been taken out of its religious and cultural context in South Asia and placed into the context of Western society. Western culture, in contrast with South Asian traditional culture, has a focus on instant gratification and temporariness. This dramatic difference in cultural context drastically shifts the symbolic meaning of the bhindi, undermining its deep significance to Asian Indian …show more content…

Even though Asian Indian culture has been commodified and accepted in its white-washed form, it is not as readily accepted in its original Indian context. A participant in Sandhu’s study articulated this idea: “It’s one thing when an American person wears a bhindi and stuff, but when my mom does it people stare and whisper. In general, when people wear it for a religious statement they get stared at, but for a fashion statement it’s okay” (Sudha 86). Mainstream white culture can benefit from the commercialization of bhindis, mehndi, and yoga, among other symbols of Asian Indian culture, yet Asian Indians are disadvantaged by the same

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