Analysis Of Hilton Hotel

Hilton Hotels Market Segmentation In a review of the history of the Hilton hotels, this hotel chain has set many standards in being the first to accomplish major goals in the hotel industry. Conrad Hilton purchased his first hotel in Cisco, Texas in 1919. In 1927 Hilton was the first hotel with cold running water and air conditioning. Later in 1947 it was the first hotel chain to install televisions in the guest rooms. The first airport hotel was built in 1959 and in 2008 in Vancouver, Washington the hotel chain made history as the first hotel to be held as Leadership in Energy and Environmental Design and Green Seal certified (History of Hilton, 2017). With hotels and resorts in 85 countries and 6 continents, the Hilton hotel chain now

The criteria differs somewhat depending on which analyst you consult, however the main criteria of marketing segmentation include accessibility, defined or identifiable, stable or suitable and measurability. The Hilton hotel chain has met and far exceeds this criteria. Accessibility is obvioulsy met with the hotel chain being compiled of 574 hotels and resorts in 85 countries and on 6 continents, thereby targeting both national and international travelers. The definition or identification of the services target individuals that are accustomed to a more sophisticated lifestyle and tend to stay at luxury hotels and those individuals who perceive their social class as being high status. Hilton hotels stability or suitability is evident based on the growing numbers of hotels and resorts being constructed as well as the number in service globally. Finally, the Hilton hotel chain has over 13 brands ranging from luxury and ocean front suites, full service hotels and extended stay suites (At-A-Glance, 2017) Their measurability of the characteristics and the size of their existing sales can be seen worldwide through effective management and leadership (Dudovskiy, 2016). This is also very evident by the number of years the hotel chain has been in

As of June, 2017 their hotel chain boasted over 63 million people belonging to the loyality program created in 1987 (At-A-Glance, 2017). That number is sure to increase significantly upon completion of the new construction currently underway globally. References

At-A-Glance. (2017, October). Retrieved from Hilton.com: http://newsroom.hilton.com/assets/HWW/docs/brandFactSheets/HLT_CorporateFactSheet_July2017.pdf

Dudovskiy, J. (2016, August 24). Hilton Hotels Segmentation, Targeting and Positioning. Retrieved from Research-methodology.net: https://research-methodology.net/hilton-hotels-segmentation/

History of Hilton. (2017, October 24). Retrieved from Hilton.com: http://www3.hilton.com/en/about/hilton/history/index.html

Market segmentation: basic strategies to identify segments and select a target market. (2012, January 30). Retrieved from Tisconsulting.org: