Analysis Of Clueless In The Neocolonial World Order

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“Clueless in the Neocolonial World Order,” by Gayle Wald is an article that analyzes the film Clueless and provides points that can be attributed to American society in the nineties and today; all while the film draws of social norms of yesteryear. Clueless is a teenage drama tht was written and directed by Amy Heckerling. This film is based off the novel, Emma, by Jane Austen. The following quote allows the reader to realize that Cher Horowitz is a foil of Emma Woodhouse; who represented consumerist and imperial Britain. “Clueless's representation of its protagonist's consumer identity is further complicated by its coding of Cher as Jewish.” (Wald, 60) In the 90s, Jewish jokes and stereotyping was made familiar by comedians like Jerry Seinfeld; one such instance is when George is thought to be a white supremacist. In the 90s, the audience would understand that most people would relate the modern Jew to being …show more content…

He is a man that gets paid to argue, and every aspect of him screams stereotypical Jewish man. He is successful, he has a thick east coast accent, and he spoils his daughter. In a scenario that today’s generation would decry as racially insensitive, this setting perfectly describes a modern twist to Emma’s setting in aristocratic, and slowly industrialized Britain. “She was the youngest of two daughters of a most affectionate, indulgent father; and had, in consequence of her sister’s marriage, been mistress of his house from a very early period.” (Austen ch.1) Mr. Woodhouse dotes on Emma and spoils her. This plays into her portrayal as a haughty character. In Clueless, Cher is spoiled as well and is often found on or around the Sunset Strip, but rarely seen in The Valley. The fact that her father is successful plays into her belief that she is empowered to matchmake with other people. Effectively, this creates a mess of miss-communication that results in her being rather lonely towards the end of the

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