An Analysis Of Thank You For Arguing By Jay Heinrichs

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The chapter I will be summarizing is Chapter 23 from the Advanced Agreement section of “Thank you for Arguing” by Jay Heinrichs. In this chapter, the author focuses on describing Cicero’s five cannons of persuasion: invention, arrangement, style, memory and delivery. He explains that these were purposely placed in this logical order because, “First, invent what you intend to say. Then decide what order you want to say it in; determine how you’ll style it to suit your particular audience; put it all down in your brain or on your computer; and finally get up and wow your audience.” Throughout the whole chapter, he in detail, describes how to structure and write a persuasive speech using these cannons of persuasion. The first cannon of persuasion …show more content…

From page 251 of the text, the author states, “Division can actually help your ethos, if you use the reluctant conclusion: when the audience seems against you, pretend that you came to your decision reluctantly. In his example of proposing a noise ordinance, you would, “talk about your deep belief in property rights, but then define those rights in broader terms than your opponent does. The right to enjoy your property may include the right to peace and quiet.”This then leads to the proof where you begin your strong argument and examples, resulting in the refutations of your opponent’s arguments. To end this is our conclusion, where the strongest points should be restated and if needed to help your argument, invoke some emotion. The third cannon of persuasion is the style in which you present your case. Virtue number one of the presentation of your case is using proper language. You should use language that suit your occasion and audience, you do not want to speak too complex if your audience cannot comprehend what you are

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