American Exceptionalism: A Global Business Deterrent

American Exceptionalism: The Cultural Problem of Anti-Americanism in the Competitive Market Trends of the Global Business Community

This international business study will define the negative cultural effects of American Exceptionalism and the Anti-American sentiment that is creating competitive barriers in the global business community. America is the predominant superpower in the world, which has created the impression that America is economically superior to less powerful nations. More so, some countries have become the victims of American business superiority, and it has made them resentful of American business interests entering their local economics. The main barrier to business dealings with these countries is the global conflict of

More so, this type o view allows Americans to be perceived as being “above the law”, which has caused resentment on the issue of cultural superiority in a socio-economic perspective: “The United States rejects global human rights norms because they embody a different conception of rights—one skewed toward “positive” socioeconomic rights” (Ignatieff, 2005, p.162). This form of American Exceptionalism defines the materialistic view of Americans as neglecting human rights and fair trading policies in corporate dealings around the world. More so, the global business community is forming regional and national alliances to oppose this form of cultural superiority being projected by the

global hegemony in business dealings. BRICS is an international trade consortium that was founded by Brazil, Russia, India, China, and South Africa to compete against U.S. global hegemony in the trade markets (Glickstein, 2002, p.134). The necessity of this type of global define the competitive threat to American business, which have typically dominated the international markets: “Fair competition and a level playing field do not exist in most emerging markets, but some BRICS companies are more powerful” (Jones, 2005, p.256). These trends define the growing antipathy to American economic and trade power in BRICS companies, which lessened U.S. global hegemony as “more and more Western companies re no longer market leaders” (p.256). Therefore, American companies have to become more culturally savvy to compete with BRICS, since they are seen as a threat in the global markets. This type of competitive global market defines the negative effects of American Exceptionalism that will culturally challenge U.S. corporations in the