American Apparel Essay

American Apparel strategy has several goals in order to increase sales and overcome their current economic situation. They adopt account both international and external into factors to make sure that they managed their strategies to be successful. American Apparel has 285 stores in 20 countries, placed according to the target market like metropolitan areas (American Apparel). American Apparel proud of their belief such as selling products and emphasizing log “made in the USA”. They have variety of clothes not only sell it to people in the USA, but also sell their products in the world. They promote their products in several ways. For instance, the display of the merchandise can be picked, and various information can be gained by turning the camera of a mobile to pop and the merchandise image of the store, “AR application” to promote purchase with online store at home as long as customers do look at products through the internet.

Main strategy point is “Sexual appeals”. They think that American apparel also has a really unique tips of marketing their brand. In advertisement, they are using provocative and obvious sexual appeals to sell merchandises. They also use somebody to be model and do not edit and stimulate consumers to pollute American Apparels appearance. Through this strategy, the females’ attitudes toward this brand had a little bit effective impact and persuade women to purchase merchandises (Ruoh.N.Y 2010). The brand name is constantly in the news. The new Chief Executive Officer (CEO) Paula Schneider still wants to sell their products in different way as her strategy even though their products might be embarrassed (Derek Loosvelt March 11,