Amazon.com: The E-commerce Revolution

1054 Words3 Pages
bulb-icon

Recommended: Value creation of amazon

Amazon.com

Taking the e-commerce market by storm, Amazon.com was founded in 1994 (Amazon.com). Bringing the company to life was Princeton engineering graduate Jeff Bezos. He first thought of the idea to create Amazon.com when he was simply searcing the internet. He first worked as an investment banker D.E. Shaw & Co. where he was looking for investment opportunities for the company. surprisingly, he found that the internet was growing over 2,000 percent per month (“Jeff Bezos the King of E-Commerce”). He saw this as a massive opportunity and decided to start Amazon.com to first sell books. Amazingly, Amazon.com now has over 232 million products for sale for United States residents including electronics, clothing, and their own movie streaming …show more content…

This mission statement reflects Amazon’s beliefs that they are interested in growth and helping people in their daily lives. In the future, Amazon wants to continue to offer their services with even more products and shipping locations. In addition, they are starting to expand on their own endeavours such as Amazon Prime video and their Kindle line. The mission statement matches the public’s view of the company in many ways. Most of the public views Amazon.com as one of if not the biggest online retailer. Their goal is to have anything a person could want on their website. This is true for the most part as I, personally, use Amazon more than any other website for online shopping. The image that Amazon presents is that they are a growing, and competitive company. They are constantly releasing new products and services that show the public that they are interested in growing. Amazon is named after the Amazon River. The Amazon River is the largest river in South America and is one of the largest in the world. It discharges the highest volume of water out of any river in the world (Britannica). Amazon’s image reflects this because as the Amazon River moves many gallons of water, Amazon.com sells an immense amount of products every year. In Amazon 's logo the arrow begins under the “a” and ends under the “z”. This indirectly implies that the company sells anything from a to z online

Show More
Related

  • Amazon Business Advantage

    723 Words  | 2 Pages

    History”, n.d.). But the unbelievable pace at which Amazon added new products and new customers proved to be a formidable barrier for any competitors. Within the first 10 years Amazon accomplished an unbelievable feat; it had 49 million customers and 6.9 billion dollars in revenue, and it had done so by selling some products at a loss to build market share (Rivlin, 2005). At times it was difficult leveraging so much capital to grow market share, but Jeff Bezos’ focus on the customer and long term growth of the company proved to be the real reason Amazon didn’t fall prey to the .com bust like so many other internet

    Read More

  • Case Analysis Of Amazon

    1837 Words  | 4 Pages

    Amazon was founded in 1995 by Jeff Bezos and became one of the first major companies to sell goods over the internet

    Read More

  • Leadership in the Organization: Jeff Bezos and Amazon

    1697 Words  | 4 Pages

    Jeff Bezo’s began Amazon in his garage in July 1995 with three Sun workstations setting on wooden doors for tables and extension cords running from everywhere (Academy of Achievement, 2010). Right from the beginning he was a visionary leaving his well paying job as a senior vice president with D. E. Shaw to begin Amazon.com (Academy of Achievement, 2010). Being the visionary that he is he saw an opportunity prompted by the huge growth rate of internet use in a single year and ran with it never looking back. Jeff realized that the internet had “no real commerce to speak of” so he began researching possible businesses (Academy of Achievement, 2010). “After reviewing 20 mail order businesses and deciding which could be conducted more efficiently over the internet than by traditional means he decided on books” (Academy of Achievement, 2010). He thought books were perfect because attempting to send huge catalogs for all the available books would be expensive and cumbersome, but an online resource database that was easy to navigate would provide customers with easy access and a single point from which to shop. “In 30 days, with no press, Amazon had sold books in all 50 states and 45 foreign countries, obviously by the success of Amazon he was right (Academy of Achievement, 2010). In a case study written by Javad Kargar called “Amazon.com in 2003” he stated that “Amazon's online store was a big hit, with about $5 million in the first year of operations” (2004). This huge success so quickly would have confirmed for Jeff that his idea was viable and drove him to continue to strive for more. Jeff Bezo’s charismatic-visionary leadership is the key to his and Amazon’s success.

    Read More

  • Amazon Business Analysis

    1042 Words  | 3 Pages

    In the article “Inside Amazon: Wrestling Ideas in a Bruising Workplace” by Jodi Kantor and David Streitfeld, both authors noted Amazon’s business and work strategy as harsh and strict but rewarding and life-changing at the same time. Apparently, Amazon’s business model focuses on harsh and strict regulations to keep employees more motivated, productive, and innovative. In comparison to other companies who values benefits and positive reinforcement for their workers, Amazon values constant productivity for improvement and growth and compensation as a competitive aspect in workplace. Many people may see this business strategy and the company as harsh and a horrifying experience; however, I believe and agree that this strategy

    Read More

  • Amazon Case Study

    1751 Words  | 4 Pages

    Since the creation of Amazon in 1995, it has been a reference of adopting a successful strategy which has preserved over time; being the largest online store in the world nowadays. In addition, i...

    Read More

  • Walmart And Amazon Case Study

    721 Words  | 2 Pages

    Another part of Amazon’s retail strategy is to serve as the channel for other retailers to sell their products and take a percentage of cut of every purchase. Amazon does not have to maintain inventory on slower-selling products. This strategy has made Amazon a ‘long tail’ leading retailer, expanding its available selection without a corresponding increase in overhead costs.

    Read More

  • Amazon.Com's Inventory Management

    1830 Words  | 4 Pages

    Launched by Jeff Bezos, the Amazon.com website started in 1995 and is today considered as one of the most prominent retail website on the internet with a record turnover of US$ 14.87 billion in 2007. Jeff Bezos’s intention was to create an internet based company with the most dedicated product portfolio on the internet where customers could find anything they might want. Amazon’s success is based on technology, services and products (Jens et al., 2003).

    Read More

  • Amazon Business Strategy: Amazon's Competitive Advantage

    1115 Words  | 3 Pages

    Amazon has been able to maintain sustainable competitive advantage based on three operational strategies. These are low cost-leadership, customer differentiation and focus strategies. Low cost-leadership is pursued by Amazon by differentiating itself primarily on the basis of price. By offering low prices to customers Amazon ensures its future success. Partially modifying the costs of lowering prices over time through achieving higher sales volumes, negotiating better terms with suppliers, and achieving better operating efficiencies. Amazon makes sure that it offers the same quality products as other companies at a considerably cheaper price. Another strategy that Amazon has is its fast delivery service and there are many delivery services that one can choose from. With Amazon Prime, there are certain, but many products that have free two-day shipping. Also, with Amazon Prime, there are many offers specifically for people that have Amazon Prime. For example,

    Read More

  • Amazon.Com Case

    963 Words  | 2 Pages

    When Amazon.com first began in 1995, as strictly a book retailer, Bezos knew he had discovered an excellent company. After all, a physical bookstore cannot stock anywhere close to the number of books Amazon can offer online. Within a year, the company had a customer base of approximately 340,000 consumers and daily site visits were huge as well. But Bezos wanted to expand the company to offer music and DVDs, because he realized there was little or no barrier of entry. In the next years Amazon would emerge as a marketplace, expanding the company globally offering products from toys to kitchenware. Because of the relatively cheap prices Amazon was offering and also the growing number of online shoppers, the company was doing tremendous amounts of sales and creating profits.

    Read More

  • Amazon Creates Value for Customers

    1964 Words  | 4 Pages

    Amazon.com creates value for its customers by offering customers broad array of products to select from through their website and ensuring timely delivery of products to exhibit high level of commitment towards their business and customers

    Read More

  • SWAT Analysis of Amazon's Original Business Plan

    1842 Words  | 4 Pages

    Looking at Bezos’s business model from an entrepreneurial standpoint is very interesting. He decided to take a very unique approach to business and in doing so he took some big risks to get where he is today. For a company like Amazon that is constantly pushing the boundaries and moving into new territory one could do a SWAT analysis for nearly every year they have been in business and it would look drastically different. For now I want to retrospectively focus on the initial plan that Bezos laid out and strengths, weaknesses, opportunities, and threats that came with it.

    Read More

  • Amazon Business Profile Case Study: Amazone PACE Represented At Amazon

    1569 Words  | 4 Pages

    For our business profile project, we focused on Amazon. Amazon.com Inc. was founded by Jeff Bezos in 1994. Amazon was first started in Bezos ' garage and has turned into a billion dollar operation over the course of 22 years (Smith). Amazon is currently headquartered in Seattle, Washington and has branch locations all over the world. Amazon is most known for their kindle, fast shipping, and selling various products (Smith). With Amazon being such a large corporation professionalism, academics, character, and engagement are crucial parts of the success of the company.

    Read More

  • History and Success of Amazon Inc.

    766 Words  | 2 Pages

    Amazon.com, Inc Company started in 1994 and featured online in 1995. The company has done extremely well in the market achieving remarkable success. Initially, Amazon was known as Cadabra. Inc. however, the name of the company changes when the owners of the company knew that people confused the name for cadaver. Jeff Bezos is credited for founding the company. The company has its base in the United States of America as a multinational e-commerce company. Its headquarters are in Seattle, Washington. It has been rated as the largest online retailing company, in the entire world. It has close to three times the sales revenue that staples, Inc made as a runner up, in January 2010 (Shire, 2008).

    Read More

  • Explain and Show How the Environmental Factors Influence Marketing Decisions of Amazon.com Inc.

    1375 Words  | 3 Pages

    Amazon is the world’s largest retailer online. Founded in 1994 it has started as an online bookstore but soon expends its catalog with software, video games, electronics, furniture, food, toys etc.

    Read More

  • Amazon - A Company Analysis

    1447 Words  | 3 Pages

    Jeffrey Bezos, the founder and current CEO of Amazon.com, initially started the company as an online bookstore in 1994. Within several months, Amazon spread its operation to all 50 states and abroad. Presently, customers from over 45 countries buy at Amazon. Over a short period of time, the company expanded sales to electronics, video games, software, CDs, DVDs, MP3 downloads, food, furniture, apparel, jewelry, and toys. Today, the company even produces its own products such as the Kindle series. Also, Amazon.com is one of the major providers of cloud computing services. Currently, the company is the largest global online retailer responsible for 20% of online retail market share.

    Read More

More about Amazon.com: The E-commerce Revolution

Open Document