Aligned Insurance: Entrepreneurship Report

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Personally, I have long been fascinated by the insurance industry. It is comforting to know that an industry deals in ensuring people have protection in the event of theft, fire, or a serious car accident, and are taken care of in terms of medical and recovery costs. I have had the opportunity to work at the Kitchener branch of Marsh Canada Ltd., in the summers between 2013 and 2017. I performed many tasks related to data-entry, processing reports and entering claims information to the corporate system, which helped to ensure that sales and service people had adequate information. This gave me a solid introduction to the insurance industry, but from a technical, low-skill perspective. Interviewing Andrew Clark, the leader of Aligned Insurance, a flourishing new company, presented a great opportunity to get some insight as to what the industry is like from a high-level, managerial perspective. Andrew Clark founded Aligned Insurance, Inc. in March of 2014, making the business nearly four years old. The business is an insurance brokerage that deals in commercial insurance sales and service, with 1,400 clients across Canada. As of 2018, Aligned Insurance has three branches which are located in Toronto, Vancouver, and Calgary, and they have a National …show more content…

He wanted to take what he had learned and apply it to a new venture in which he would have full control over his unique vision. Thus, he began to develop Aligned Insurance’s 18 Points of Differentiation. For example, Aligned Insurance differentiates itself by having specific tiers of service, each with clearly delineated levels of policy coverage and service provided. As well, Aligned Insurance deals exclusively in Business Insurance, which means unlike other brokerages such as Marsh and Aon, Aligned Insurance will never be backlogged with personal lines service work, and they put the commercial client

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