Sustainability and Success of Alberta Ballet Company

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Company’s Effectiveness The Alberta Ballet Company, being that it is a registered Canadian not-for-profit organization makes their money through ticket sales (season, individual and group), corporate sponsored performances, donations, government grants and the Alberta Ballet Foundation’s Endowment Fund. This Fund development program includes ongoing fundraising campaigns such as Artist Fund Memberships, Artist Director of Creation, Adopt-A-Dancer and Dance Circle Memberships. They’ve hosted events like Ballet 101 and gotten support for education as well as outreach programs. They have a very solid reputation, attracting both national and international talent to their schools. For graduates, there was a worldwide demand for Alberta Ballet-trained dancers. They have built good relationships with conductors, musicians, choreographers and guest artists, …show more content…

Performances for smaller communities were too hard to accommodate for because of insufficient logistical resources, budget costs and facilities too small making it hard to hold performances in. A solution that was suggested was to have dancers from The School to perform in these smaller communities but even that came with its own set of complications. A lot of preparation goes into developing a performance; choreography, props, set design, wardrobe etc. however, the Company didn’t have enough resources or strong dancers to pull it off. Not to mention the scheduling of dancers was too difficult considering every student dealt with different academic requirements. They had so much increasing demand and they had all these smaller cities that were willing to pay for the accommodations and the food etc. as well as ready sponsors yet Alberta Ballet did not possess the right formula or enough assets to address the

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