After World War II: Is Television A Friend Or Foe To Sport?

1644 Words4 Pages

There was a big debate after World War II if television was a friend or foe to sport. If television was a friend to sports, then franchises needed to find a way to expand into new revenue opportunities without destroying old opportunities. Many sports feared the idea of the games being advertised on television because it would bring numbers down at the gate. Many sports took a more conservative approach with the idea of television. However, there were new players like the NFL that took a more aggressive approach to widen their opportunity to be seen. The idea of sports being broadcasted on television grew very quickly from a novelty to the nation’s primary form of mass media. The NFL football games being broadcasted on television significantly helped the league grow to what it is today. The television mainly emerged after the end of World War II. The growth in sales of televisions after World War II was due to the fact that many people had money to spend because of the healthy economy after the war. In 1950 …show more content…

But, he also wanted to make sure that the already existing audience was satisfied. Between the years 1966 and 1969, CBS network took care of Rozelle’s idea by broadcasting five pro football games on Monday nights. Monday night football ratings were at best mediocre but, Roone Arledge believed that “football could compete for a general audience with sitcoms and serial dramas” (Oriard 25). However, Arledge could not convince his bosses at ABC to indulge in Monday night football. Then came a day in 1970 when Rozelle threatened to sell Monday night games to an independent network. ABC was not happy about this because they saw their third ranked network drop to the fourth ranked network on television. There then was a shift from “treating football as a sport to treating it as an entertainment product” (Oriard

More about After World War II: Is Television A Friend Or Foe To Sport?

Open Document