"Even when you lose, you win." A phrase like this sounds like a good deal. It makes me think of when I was younger. Playing games with friends where we all competed against each other and it didn't matter who lost. In the end, we all remained friends and still play games to this day. If you were to see the advertisement that it was posted on, you might not feel the same way about it.
Rumble Roses is the video game that every guy wants to play. It has a picture of two, digitally created, beautiful, scantily clad, women. These women are not posing like super models would. One woman is on top the other and applying the headlock technique. She has this angry look on her face like anyone would in competition, but still looks beautiful. The other woman is trying her best to not submit to this move. Even though she is about to lose she still looks beautiful. Both women are wearing clothing that wouldn't be comfortable for wrestling, but might be good for a night club. The light shines towards the wrestling ring making them the center of attention. In the background you see the ring posts, ropes, and the audience shaded in the back ground. The other half of the ad shows screen shots of the game and more pitches for the game. The color red is also a big part of the advertisement.
This advertisement has now just attracted all male video game players. I think that the game succeeds in drawing in the male viewers. The pictures clearly show that it is poised for men and the quote just reenforces it. A picture with two beautiful women wrestling will catch the eye of any man. The picture also makes the women the center of attention from the way the light highlights them. Reasons for why this fantasy is well liked is unknown. My guess is that it has to do with primal thinking. Red was a bright background color they used to present the ad. It was a good strategy because the color red represents all kinds of meanings. In this case, the color represents rage, hot, and sexy. It was a good way to persuade male gamers to buy a copy of this game.
This is another commercial where we can directly see how the advertisers are overlooking gender stereotypes, by it being ranked number one it proves that when gender stereotypes and gender bias are not incorporated the advertisement becomes effective and
This advertisement uses a combination of star power and a simple color scheme to draw viewers in. Most people know who Kim Kardashian is and by showing her having fun, the viewer subconsciously links that to the fun they would have. The black and white shades are all bland when compared to the green color of the bottle, the drink, and Kim's dress. By using the natural color of the drink to show off Kim's dress in the middle of the crowd, tells the viewer that by drinking this liqueur, they will also stand
A vast majority of this ad is in black and white. The Psychology of Color says that black is a powerful color and with the black and white the producers are giving an authoritative tone to the woman. With no colors, the image is simplified, giving a wide range of ways it could be taken. There is only one hint of color in the ad, which can sometimes be indicated as the most important piece; the pink, the tribute to our femininity. Just like in Haley’s chosen ad in the [Re]Writing, this image is in black and white with pink writing. “By using the ‘girly’ colors that symbolize love and passion with the negativity associated statement, [the thunder thighs] it suggest that women should love their bodies,” Sarah Haley, page 108. Pink is a prime component of all Playtex ads, it is meant to salute our feminine side. With the new liners it is advertised that our tough, athletic side can also be praised, giving a best of both worlds kind of image. Even the box of this product is meant to stand out and promote our love with our bodies, with an emphasis in pink and yellow. Yellow is known to advance from surrounding colors and install optimism and energy, and pink is bright, sensual, and passionate. A wrap of all these colors, the black and white image, and the pink and yellow box and writing, it can be inferred that we should be happy with our
Other aspects strengthen the advertisement design's sexual appeal. The foreground woman's strapless swimming suit, highlighted in red, is the most notable example. Her chest prominently resides above horizontal boxes in both th...
The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to the attractive woman on the right with bright colors drawing your attention there as well as the bottle of whiskey which is right in the middle of the page. Then what gets these peoples attention to stay there is the fact they have an incredibly good looking female who is posing in next to nothing. Then a way that they try and get the females to look at the advertisement and read it is by showing a very plain girl who seems to be very typical of girls during their younger years. Then beside they show the same girl who now has become a women who is very attractive and just seems so much more powerful and sure of herself. One way that you can achieve that is if you drink Evan Williams Kentucky straight bourbon whiskey.
The Paco Rabanne Invictus fragrance for men advert, published in 2013, seems to portray how a modern male should appear: strong, muscular, and heavily tattooed while women are perceived as relationship-oriented, and eye-candies: a lightweight drapery hides their private parts whilst revealing their forms. Thus, it reinforces gender stereotypes. As Buying Into Sexy points out sex sells, and people tend to be heavily exposed to adds as well as “music videos that feature plenty of sexual innuendo”. That is why humongous corporations “(create) a certain environment of images that we grow up in and that we become used to (in order to) shape what we know and what we understand about the world”, states Justin Lewis in Mickey Mouse Monopoly. So, how is the ideology of masculinity represented throughout this ad? The warrior-esque man is physically desirable, and irresistible to women. Even though the audiences are aware of the existed hyperbole, they might focus on the experienced feelings of smelling good.
While it can be said with relative certainty that not all men in the 1960s were male-chauvinists, Milton Bradley designed an artistic cover for their board game which suited what they saw as the social norms of the time. In an attempt to market to the masses, they employed subtle advertising tactics meant to subconsciously gain approval from the greatest number of potential buyers: white, middle-class males. Even though this image does not necessarily reflect how the designers and marketing experts at Milton Bradley felt about women, it does reflect their feelings regarding the buyers themselves.
The photo is part of a series of ads created by U.N. Women, the United Nations
It clearly depicts characteristics of Craig’s men’s men and men’s women. Firstly, the commercial was aired during sports related shows, which a lot of men tend to watch. The lead male in the commercial was muscular and handsome, radiating clear masculinity. He is also has unchallenged freedom since he is not portrayed as being tied down to any responsibility. In addition, Craig states that, “On the other hand, the absence of women must not suggest homosexuality. Men’s men are clearly heterosexual.” His point is that even if there are no women in the commercial, there has to be a clear indicator that the men are not homosexuals. Indicators include that men in ads are heterosexuals are that more than two males are present and the men are introduced as brothers.
There are several aspects to the layout of this advertisement. Women, regardless of age, tend to be drawn to the use of beautiful, younger women in an arrangement, which makes this design effective. Firstly, Taylor Swift (the young woman in the picture) has been properly dressed so that the lip-gloss she is using matc...
The ad is full of different colors, as they are playing a remarkable role in the image. The Character also has been chosen and designed masterly and made the ad effective throughout the years. Overall, I believe this ad is an all-around winner in effectiveness.
How have women been portrayed in sports advertisements? Before I started school, I spent a large portion of my days outside, being an active child. I continued to be active throughout elementary school, and then in middle and high school I joined just about every sports team I could, including: cross country, golf, volleyball, gymnastics, and track. I consider myself lucky to have been given so many opportunities, since women were unable to participate competitively in sports until the 1900’s. I have always been interested in sports and living an active lifestyle, so when I reached high school and became more competitive, I wanted the best equipment to reach my athletic potential. I did some research and asked friends and family which brand of sports equipment and athletic wear they would recommend; many said Nike. This is understandable, because Nike outranks many competing companies due to its brand becoming a community of loyal customers, who continually buy quality products from a company that adapts to the times, and outperforms their competition. When I looked at Nike’s advertisements, however, I found the men’s advertisements to be athletic and inspirational, but the women’s were seductive and sexualized. Women have been given more rights since the 1900’s, and are hypothetically equal to men, but there is a difference between how they are portrayed in advertisements. Are women portrayed in all sports advertisements as sex objects, and if they are, why are women portrayed in a different way than men are in advertisements where many would think they’d be portrayed similarly?
... with this advertisement, utilizing a young married couple that is moving into the same household. Further, the ad says, “Into any relationship a little reality must fall, like agreeing on a budget.” This is clearly targeted towards newly married couple’s, which share buyer influence.
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
The photograph of the young lady supposedly “blowing” a long sandwich with the word “BLOW” written under it is what attracts males. You could even indicate that the only things that males truly wish for in life are sex, food and women. Clearly this advertisement has combined all three elements into one single advertisement. Women are often used as sex objects to attract a man’s attention. This is quite dangerous in today’s society because of the lack of females who actually appreciate themselves for who they are and what they look like. Whenever, women see advertisements portraying them as objects, some women begin to assume that they should use sex to be accepted and feel comfortable. While on the other hand, many women may feel disrespected. It is not just the images or what is being sold that take part in a woman's mindset but the philosophy of what these ads are doing. Men love to lust over very attractive females while somewhat considering what is actually being advertised. Society today has women thinking that being submissive, promiscuous and provocative is the only way for guys to stare at them and want them. Young female viewers are led to think that those types of characteristics are perfectly fine and accepted therefore, leaving them wanting to be considered a “sex