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Recommended: Analysing advertisements

Who doesn’t like coke? Coca- cola has been around for many years. It is a favorite drink choice for many around the world. In the old ad, coke was only five cents. Although the prices have changed since then, the wonderful flavor has not. Both ads show creativity and do a fantastic job of promoting coke. There were numerous amounts of detail put into these coke ads; however, the older one is superior to the new one because it has better use of the elements: focal point, figures used, artistic choices, function decisions, and typeface options.
The focal point for the modern day ad seemed much more cluttered and did not stand out as much as the older Coke ad did. It is said that the focal point may be seen in a left to right, top to bottom reading pattern. The focal point of an image can be described as what catches the viewer’s eyes first. For the modern day ad Taylor Swift is representing Coke. She catches everyone’s eyes at first. Then after seeing her, the viewer realizes that there are two Taylor Swifts and half of the picture is upside down. This makes it confusing and the viewer has to concentrate to figure out what is happening in the image. Not only is it confusing because she is upside down, but there are way too many patterns on her clothes. This makes the image cluttered looking and the viewer might have a hard time keeping their attention in one spot because there is too much happening in the image. The older coke ad seems to have a more realistic focal point. In this image there is the phrase at the top which reads, “Sends thirst flying.” With the normal left to right and top to bottom reading pattern, this is the phrase which catches the viewer’s eyes first. After noticing this then the focal point turns to the woma...

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...rs that if they choose to drink Coke then they will be happy like the woman shown in the picture. Overall the function decisions can have a huge impact on the way a piece of advertisement is portrayed.
Many people around the world choose Coke as their favorite soda. In the past and the present Coke has done a splendid job of coming up with advertisements to keep their product around. In these ads, there was a clear focal point. The figures in both of these ads could easily be noted. The artistic choices which were made helped get the overall message across. However, the typeface of the words also helps to make them stand out. Finally, both pieces were clearly thought out to help the viewers interpret the function decisions. Although both of these pieces show all of these elements, the older ad did a better job which made it superior to the modern day advertisement.

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