Advertisement Analysis: The King Marathon And Humpty

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The intended audience for this advertisement are runners because Brooks, the company, is marketing a shoe, and Humpty Dumpty wears clothing that people in marathons wear. As well in the book, it shows the King’ marathon and Humpty Dumpty supporters in the marathon, and key words, which is run. Pathos is being used as the means of persuasion because it gives off the emotion of happiness, that the shoe is so comfortable that it will make a person feel comfortable and happy while they run a marathon or exercise. The need for aesthetic sensation is displayed because the drawing is a type of art that is depicting the advertisement and it draws toward the creative side and enhances the advertisement. The story that is depicted in the advertisement

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