Admt Swot Analysis

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David Allen
FIN-335
Professor: Spicer
Final Project

I. Company Choice: ADT

A. “We are the leading provider of monitored security, interactive home and business automation and related monitoring services in the United States and Canada. Our mission is to help our customers protect and connect to what matters most—their families, homes, and businesses. The ADT brand is synonymous with security and, as the most recognized and trusted brand in the industry, is a key driver of our success. A 2017 survey found that the ADT brand had approximately 95% brand awareness, and nearly half of ADT customers surveyed did not consider any other security alarm provider during their purchase process. We estimate that we are approximately five times larger than the next largest residential competitor, with an approximate 30% market share of the residential monitored security industry in the United States and Canada.” (ADT)
II. Market Overview …show more content…

At the same time, NASDAQ, which has been divested by the NASD in 2000/2001, listed 2,934 stocks with total capitalization of $2.6 trillion. By June 2011, NYSE listing capitalization had grown to $13.791 trillion and NASDAQ listing capitalization totaled $4.968 trillion.” (TEALL, J. L.) “Traditionally, the New York Stock Exchange (NYSE) and the American Exchange (ASE or AMEX) were regarded as the two national exchanges in the U.S., but the NYSE acquired the ASE in 2008, incorporating its equity business into its own.” (TEALL, J.

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