1. What is the Kitchener Rangers current strategy? How well is the strategy working? Kitchener Rangers needs to find a new arena that would offer more seats while he still can keep the nonprofit structure of the organization. In 2011, the Kitchener Rangers borrowed $9.6 million from the City of Kitchener, agreeing to pay it back over 16 years. The Kitchener Rangers had a different focus than did for-profit OHL hockey franchises while it considered extending community consultation with its season ticket holders, its fans, and the local municipalities. The Kitchener Rangers proved to be successful, with 136 team members moving on to play in the NHL and five being named to the Hockey Hall of Fame. It also appeared in the Memorial Cup tournament …show more content…
Perform a SWOT analysis of the Kitchener Rangers. What are the key insights from your analysis? SWOT analysis of the Kitchener Rangers: Strength: +The location where they played is convenient for customers +The Kitchener Rangers club had an advantage in that it was extremely well known in the local community, and as a result, it did not use mass marketing to promote games or gain awareness +Benefited from the second highest attendance in the OHL +Provide a forum on website to help season ticket holders sell tickets to games they were unable to attend Weak: +The limit number of reserved parking spots for Kitchener Rangers home games. +Still pay for radio advertisements. +Used social media in a limited way +Without Tuesday games, the team would be forced to play three games in three days, which could have a significant effect on player performance +Received no revenue generated from concessions during …show more content…
Due to their organizational structure, there was low staff turnover and lean management of the team. Given the community focus of the organization, business decisions were made that did not necessarily generate revenue and, at times, resulted in financial losses, but that characteristic of the organization often worked in favor of the local community and the fans. Because the Kitchener Rangers was a nonprofit organization, many season ticket holders and community stakeholders expected the Kitchener Rangers’ revenues and expenses to match at the end of every fiscal year. Unlike for-profit OHL franchises, the Kitchener Rangers had to operate its franchise in accordance with its bylaws to provide hockey entertainment to the community and not necessarily maximize
... milestone game in 1980, hockey in the United States has grown significantly at the professional and amateur levels. (USA Hockey, N.d.)
A threat for the Red Sox organization could be the increase in dorm buildings in the city and the push by the Mayor to get students back into dorm housing to make room for families in the city. If students are living in dorm buildings again there will most likely be an increase of students going home for the summer and thus not as many students to target between the months of May and September. Another article also stated that because of these trends in college consumers the costs of certain advertising methods has gone up. There seems to be more competition between sports teams and social platforms advertising that has created price increases and the best spots are reserved for the highest bidder. This may pose a threat for
Sporting is one of the universal activities that brings people from different backgrounds together and is viewed as an income generating activity that creates revenue for the participants as well as the location where the activities are held. The NCAA Final Four Basketball Tournament is one of the most anticipated sporting events in the US that attracts a high number of fans in the cities where it is held. Before the Final Four is held in given location, it is imperative for the organizers to have a detailed understanding of the venue so that they can introduce marketing strategies that are in line with the demands of the fans (Snipes & Ingram, 2007). The host committee is charged with the responsibility to come introduce an exhilarating experience for the locals and visitors. Owing to the interest generated
The Portland Trail Blazers organization is a sports entertainment company dedicated to not only winning NBA Championships, growing new basketball consumers, providing superior entertainment, value and service to the people but making a real difference outside the basketball arena in the local and regional communities. The Trail Blazers work outside the arena to make a difference in the local and regional communities by effectively serving people in need. The Trail Blazers enrich the lives of all of the people associated with the Trail Blazers brand as we thrive to diverse opportunities and contributions through charitable donations, solid ethnics and morals within the employment hiring’s and extreme respect for all that are part of this organization. On and off of the court, we aim to achieve our mission by working hard to emphasize our core values: community, diversity, excellence, transparency, revolutionary and humility.
Fortunately for the NHL, they had/ have the Chicago Blackhawks, the Franchise to bring hockey back. The Chicago Blackhawks started the 2012-2013 series with a 24 point streak, meaning that they went 24 games with at least 1 point gained in each game. As many people don’t pay attention until the season has hit 20 or so games, the Hawks, had come to break the lockout of that particular attention span causing more attention towards not only the NHL , but for the Blackhawks themselves. As fans joined the progressing bandwagon, the NHL was gratefully coming out of the “drought” with numourus sponsorships with companies, and gaining profit from their
That night, the people of Lake Placid went running and cheering through the streets. The next day, the victory made hockey the front-page of newspapers everywhere; the impact reached everywhere, and is still felt today. Since that victory, hockey has almost tripled in popularity in the US at both amateur and professional levels.
The NHL later started to expand. They added the Boston Bruins. The Bruins were the first NHL team based in the United States. Six other teams later entered. The were the Maroons, the New York Americans, the Pittsburgh Pirates, the New York Rangers, the Chicago Black Hawks, and the Detroit Cougars. There were now ten teams in the NHL. Then the Great Depression happened.
Based on the information provided in the document, The new Economics of the NHL, by T. Keller, it states, “Only one 5fth of the NHL’s teams are Canadian, yet the country’s fans account for nearly one third of the league’s revenues” (Keller, 2011). This demonstrates that despite Canada’s relatively low population to the United States and lower team numbers in the country, Canada still accounts for one third of the NHL’s revenues. Even when Canadian dedication is compared to hockey in the United States, who has more NHL teams and higher population, Canadians still contribute significantly to the leagues overall sales. If Canada had even more teams in different locations, such as Quebec, this revenue contribution could possibly grow even more and further establish the bond Canada has with hockey
A SWOT analysis is used to assess a company’s strengths and weaknesses found within the company, as well as opportunities and threats that emerge from the external environment. In this analysis, the main strengths, weaknesses, opportunities, and threats facing the Ford Motor Company will be discussed to provide a powerful analysis tool that supports the planning process for marketers.
Scouts Canada has a legacy of more than a century, which has helped it to continue its operations smoothly, despite the economic and financial downturns based on low membership rate. Scouts Canada is a volunteer-led organization that is operational in various parts of Canada, which offers more than 600 scouting camps. Based on the industry specifications of Scouts Canada, its major stakeholders are defined by the children and their parents, who are the customers of the organization and a direct source of income generation. In addition to this, donors and volunteers are also considered as important stakeholders of Scouts Canada and have a significant impact on its profitability.
A sports team is vital to a large city such as Montreal. A sports team may have
A SWOT analysis is simple exercise that could be implemented on multiple subjects including an individual or a whole corporation. The SWOT analysis is an operational tool for managing change, defining strategic direction and setting realistic goals and objectives according to Simoneaux and Stroud (2011). Discovering new opportunities and manage and eliminate threats that are present in the company and the surrounding market. SWOT is a valuable technique that leads to a better understanding of the strengths, weaknesses, opportunities and treats both internally and externally. The strengths and weakness are to be considered internal factors and opportunities and threats to be e...
This research will jump forward in time to the late 1990’s and early 2000’s. Starting from youth hockey where the interest in the sport is developed, was a great way to see why there has been an increase in the popularity of the sport across the nation, especially in regions not normally known as hockey areas. According to USA Hockey and the NHL, youth hockey has been on the rise for the last decade in almost every state. This research is aimed at finding out where and why this increase is happening.
The National Collegiate Athletic Association is an organization that some universities are a part of, but not recommended to join. It is a non-profit association that regulates athletics of institutions, conferences, organizations, and individuals. It organizes the athletic programs of colleges and universities in the United States. It is designed to help prolong the lifelong success of college athletes. There are 1,121 college and universities, 99 conferences, and 39 affiliated organizations. There are over 460,000 athletes that make up the 19,000 teams that participated in over 54,000 competitions each year. My SWOT analysis will identify the strengths, weaknesses, opportunities and threats facing the association, when it comes to its daily business, finances, and rules and regulations of this organization.
more. There are over 100 professional sports teams in the United States and Canada combined,