People all around the world are always setting goals for themselves. Whether these are fitness or academic or career related goals, each one requires effort and motivation. While many will start our strong, full of hope and intent, many will fall by the wayside. When this happens, there are often excuses abound on why the goal was unattainable. Since 1989, the Nike slogan has flown in the face of these excuses and challenges people to “Just Do It.” As the New Year approached at the end of 2008 and people contemplated their New Year’s resolutions, Nike set about creating a commercial to try and motivate people to carry through with these resolutions. Dubbed “No Excuses,” director Errol Morris’s powerful commercial exemplifies the Nike message as it aims to inspire those who have set themselves challenging goals.
The “No Excuses”commercial features basketball player Matt Scott. For the majority of the minute long commercial, Matt Scott listing off
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The sudden discovery that Scott is in a wheelchair is where Morris is able to make an emotional connection with the audience. By having Scott list off excuse after excuse, it sounds familiar to the audience as many will have gone through a similar thought process before. By the time the big reveal comes about, the viewer feels as though it is them in that position, listing excuses. Suddenly seeing how Matt Scott has built himself into an incredibly fit man while being confined to a wheelchair drives a feeling of guilt. The purpose of all the previous excuses he had listed off suddenly make sense as reality dawns on the viewer. The fact that someone in such a difficult situation overcame all those challenges to reach the level he is at makes one feel guilty as to how those excuses stack up against Scott’s. The final moment when the Nike swoosh appears with “Just Do It”
Pamphlets were often used to spread ideas throughout Ireland in the late 1600s, however, many were discarded and ignored. “A Modest Proposal,” by Jonathan Swift, uses the pamphlets to his advantage by proposing a ridiculous idea to show how messed up the state of Ireland was. Swift proposed that the babies of all the poor would “contribute to the feeding, and partly to the clothing, of many thousands” or in other words, improve Ireland 's economic problems and standard of living (Swift). His main reason for proposing this drastic idea was because women continued to have children they could not provide food or anything for in some cases and Swift’s idea would make the children “beneficial to the public” (Swift). For these reasons, Swift looks at not only the politicians to blame for the poor conditions but the citizens of Ireland as well. In “A Modest Proposal”, Swift uses harsh
In 102 Minutes, Chapter 7, authors Dwyer and Flynn use ethos, logos, and pathos to appeal to the readers’ consciences, minds and hearts regarding what happened to the people inside the Twin Towers on 9/11. Of particular interest are the following uses of the three appeals.
Media such as movies, video games and television, in general, are all created to support some form of social context. This helps with generating popularity because people are able to relate to the form of media. In Greg Smith’s book What Media Classes Really Want to Discuss, he describes 6 different representational strategies that justifies people’s way of thinking. The trope that I will be amplifying is the white savior tactic. In addition, I will connect this strategy to the movie The Blind Side. There are clear examples throughout the film where racism and low-income cultures exist in which the white family is there to help. The Tuohy family from the movie “The Blind Side” serves as the white savior for the progression of Michael
Throughout his preface of the book titled Why We Can’t Wait, which entails the unfair social conditions of faultless African Americans, Martin Luther King employs a sympathetic allegory, knowledge of the kids, and a change in tone to prevail the imposed injustice that is deeply rooted in the society—one founded on an “all men are created equal” basis—and to evoke America to take action.
In the book Into the Wild, Jon Krakauer wrote about Christopher McCandless, a nature lover in search for independence, in a mysterious and hopeful experience. Even though Krakauer tells us McCandless was going to die from the beginning, he still gave him a chance for survival. As a reader I wanted McCandless to survive. In Into the Wild, Krakauer gave McCandless a unique perspective. He was a smart and unique person that wanted to be completely free from society. Krakauer included comments from people that said McCandless was crazy, and his death was his own mistake. However, Krakauer is able to make him seem like a brave person. The connections between other hikers and himself helped in the explanation of McCandless’s rational actions. Krakauer is able to make McCandless look like a normal person, but unique from this generation. In order for Krakauer to make Christopher McCandless not look like a crazy person, but a special person, I will analyze the persuading style that Krakauer used in Into the Wild that made us believe McCandless was a regular young adult.
Elie Wiesel’s “The Perils of Indifference” speech, discusses a point on how oppressed people should be considered as human beings and not just as outcasts in the world. Wiesel applies the pathos appeal, ethos appeal and logos appeal in his speech to prove to the audience that indifference is a problem not only in America but the whole world. He wanted people to change in a way for others to feel good about themselves. Each of the different types of appeals gives a reason to why he believes things have to change. Along with the appeals, Wiesel utilizes fallacies in his speech, such as the many use of an overly sentimental appeals and either or choices.
Today’s economy and the environment are hurting due to the lack of nurture we have been providing. Conventional farming rules the world of agriculture, but not without a fight from organic farming. Organic farming is seen as the way of farming that might potentially nurture our nature back to health along with the added benefit of improving our own health. With her piece “Organic farming healthier, more efficient than Status Quo,” published in the Kansas State Collegian on September 3, 2013, writer Anurag Muthyam brings forth the importance behind organic farming methods. Muthyam is a senior at Kansas State University working towards a degree in Management. This piece paints the picture of how organic farming methods
“A Modest Proposal” was written in 1729 by a satirical author by the name of Jonathan Swift. Swift studied at the University of Oxford and was also know for his popular writing in Gulliver’s Travel. The purpose for his satire “A Modest Proposal” was to enlighten the citizens of Ireland about their hardship and suffering. He informed them about their scares of food, money, and property, but provided a possible solution to their problem. To persuade the people Swift adopts a comforting and friendly tone to his audience for the people to react to his solution.
In order to have the results that you desire, you must be willing to give 100 percent. Mike Sellers of PreGameSpeeches in his speech Give 100 Percent asserts that giving your all will get you the result that you want. However, he also says that it won’t be easy and will take a lot of work. He supports this claim by first using anaphora to emphasize that you must give your all, logos to show that it would not be an easy task, and by finally using ethos to motivate people tdo better. Sellers purpose is to motivate athletes to give there all in order to achieve their goals
The YouTube video “U.S. Armed Forces – We Must Fight – President Reagan” by Matthew Worth was made with the intention to motivate the viewers to support the U.S. Armed Forces. The purpose of this Rhetorical Analysis is to determine whether or not the video has been successful in doing just that, motivating and drawing support for the United States Armed Forces. The video was uploaded to YouTube on February 19, 2012 and has nearly 4 million views. Matthew uses the famous speech “A Time for Choosing” by the United States former President, Ronald Wilson Reagan, who has a reputation for his patriotism, to complement the video. This video has been effective in motivating the viewers because of its strong use of the rhetorical concepts logos, ethos, and pathos.
Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athletic shoes. The company’s products are sold in more than 170 countries across the world. The company also sponsors various sports events at national and international levels. The company slogan “just do it” is catchy and attract many people tom buying its products. This makes the company to grow continuously due to wide and stable customer base.
The message being conveyed, throughout this advertisement, “No Excuses”(NIKE), is that if you really want something bad enough you will do it as opposed to finding an excuse. This commercial can be used as a tool and provide individuals with motivation and inspiration. As humans sometimes we allow excuses to begin controlling our lives but we need to get up and work hard to achieve our goals and this commercial serves as the additional push we require in our general public.
Nike's ad, "MAKE YOURSELF FIT," gives a strong central message that the female athlete is the only one who can take control of her life by getting fit. The bold, white, simple copy relays a message that excites the reader. The aggressive illustration motivates women to have confidence that they can get a body just like Sofia Boutella. The dominant design catches the female reader's eyes across the entire two page ad. Nike's message gives women the motivation and excitement that they need to accomplish their dream body by wearing Nike.
For my Senior Colloquium, I plan to evaluate and analyze Nike “Just Do It” campaign launched in 1988. The campaign is one of the top two taglines of the 20th century with it being both “universal and intensely personal” (“Nike, Inc.”). Nike mission is to bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete according to Nike. Nike does more than just make gear for athletes; as a company, Nike believes in the power of human potential. This paper will discuss all aspects of Nike's persuasive campaign. Some of the campaign's strategies, goals, and techniques will be discovered and some persuasive theories that can be useful to the Nike advertising campaign will be identified and explained as well. Afterwards think about these theories, the particular arguments of the campaign will be legitimate.
Haciendo un paralelo entre NIKE y esta teoría piramidal, podemos darnos cuenta claramente que la estrategia de comunicación de NIKE apunta a las necesidades mas altas, sobre todo de Reconocimiento y de Autorrealización. Si partimos de lo básico, el slogan, “Just do it” nos dice claramente, solo hazlo, una frase completamente apuntada a la autorrealización, tu puedes correr, párate y corre, como nos decía el caso, son frases que motivan al consumidor, tocándole el “nervio” de las necesidades de autorrealización y de reconocimiento a la persona, logrando un vinculo de entendimiento hacia el consumidor, diciéndoles que nosotros te ayudamos a que tu te superes, te realices, seas reconocido, exitoso. Ese es uno de los puntos de la estrategia de NIKE que pueden verse explicados con la teoría de Maslow, pero eso es solo el slogan.