A Rhetorical Analysis Of Compassion For Animals

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Compassion for animals In the article there are two parties involved which are the author and the readers of the magazine. In which the author is trying to persuade the readers to go vegan and give up animal slaughter. The title of the article is “compassion for animals”. The name of author of the article is not mentioned. The author claims that animals should not be killed as his purpose was that they are not ours to control not to mention that they have feelings as well. The audience in this situation are the readers of “Happy Cow” magazine. The argument was not effective as the rhetorical appeals which are logos, pathos and ethos were not strong enough but rather weak. The appeal to logos was not effective since most of the reasons were …show more content…

The overall tone of article is sad filled with grief for the killing of animals, furthermore the author’s word choices considering the pathos was smart as he used a lot of words that most express the saddening situation as compassion, slaughter, loneliness and fear. In a way or another; the author describes animals as humans since they feel loneliness, happiness and fear and that they deserve to live as much as humans. The emotional evidence given by the author was that lots of animals are brutally killed without mercy, moreover we should not kill them since it is inhumane as they feel stressed, scared and lonely just as humans does. In conclusion the pathos in the article was well taken care of; since it is the appeal that the author has counted on to persuade the readers so it is strong and effective. In the article the ethos was the weakest of all the appeals since the name of the author is not even mentioned. As a matter of fact the magazine that published the article which is “Happy Cow” is not a well-known magazine so the credibility of the article is doubted. The author was too emotional; he did not refer to a single flaw in his claim and when he backed his claims with a quote he quoted Gandhi who was a Hindu while Hindus basically worship cows. So he was clearly biased to his claim. Given these points the ethos was neither strong nor effective since he did not back his claim with solid

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