7 Eleven In Taiwan Case Study

1070 Words3 Pages
bulb-icon

Recommended: The influence of Cultural differences on enterprises

7 – Eleven in Taiwan
According to the article “Taiwan Convenience Stores 2010”, “In 2009, Taiwan’s four major convenience store chains such as 7-Eleven, Family Mart, Hi-life, and OK operated a total of 9,184 stores around the country, a density of one store per 2,500 people, making Taiwan the densest market in the world in terms of convenience stores. (Yuko Matsumaro 2013)” Among several convenience store chains, 7-Eleven is the most popular one in Taiwan now. Convenience stores control theory of law "Convenience stores, development and trends, according to the stores need to think about the history of Taiwan, Uni - President Industry Corporation (UPEC) - played an important role in the development of convenience stores in Taiwan (economic , 2000)" May 27, 1979 in The UPEC ten chain stores in which UPEC most have a long history of South America 's largest convenience store chain, Southland Corporation, in collaboration with Taiwan 7 - Eleven goods (administration, economics, 2000)” . The first in Taiwan 7 - Eleven opened 27 stores in 1980, the annual sales of is only was one NTD 1.2 billion. 7 - Eleven stores, but sales still increased by 62 in 1984 is not a lot of improvement, and in 33 stores (Lu and Luo, 2010) has been closed. However, the 7 - Eleven did not stop the company will increase the number of stores, 168 shops, 24, who in 1987 began working hours. This turning point, 7 - Eleven try to expand their businesses, and in April 2010, since the 7 - Eleven sell the year NTD 1017.6 billion (Lu and Luo, 2010), 4733 has been expanded to the chain stores.
“The main difference was made in the floor size of the store. The stores in US were big and were generally in the suburban areas so that people have a drive way and sample p...

... middle of paper ...

...dit to their work.
When we consider “Customizing Global Marketing (John A. Quelch and Edward J. Hoff)”, we should check which strategies are used; adaptation or standardization. When we analyzed the case, we see that 7- Eleven made adaptation strategy in Taiwan. Because, there is not enough space in stores to apply standardization strategy. In U.S., 7 – Eleven uses so much space in stores, but they cannot have similar conditions in Taiwan. Therefore, they are used adaptation strategy to this conditions and they are designed their stores again. Another reason is applying this strategy is that Taiwan culture.
In conclusion, Differences the operation format of 7-Eleven in Taiwan can be expanded to South Korea but not the UK. Cultural, geographical and economic differences or similarities should be taken into account when considering expanding business to other regions.

Show More
Related

  • Power and Manipulation in The Ladies Paradise

    1866 Words  | 4 Pages

    The department store began as an expansion of the small family- owned draper’s shop but soon grew to be a capitalist power in the French economy. By the twentieth century, in order for to be considered a department store, an establishment needed to be

    Read More

  • Business Analysis: Home Depot

    1590 Words  | 4 Pages

    Globalization is a factor that is prevalent for companies wanting to succeed in gaining competitive advantage over their competition. Taking advantage of markets overseas can prove to be a process that can serve a company well. The Home Depot is no different. In 1998, the company saw the opportunity and went with it, opening stores in Santiago, Chile, and in San Juan, Puerto Rico. In order to avoid the obvious roadblocks of cultural and language barriers, as well as product barriers, the company shaped an alliance with a local retail chain. Prior to opening these stores, The Home Depot’s international portfolio consisted of stores located solely in Canada (Johnson, 1998). The company had the foresight to realize that certain barriers would likely come up with the location of these stores, and planned to team up with a local retail chain in order to ease some of the difficulties. This move allowed The Home Depot the ability to control the external factors involved in the openings.

    Read More

  • Essay On The Retail Sector

    2413 Words  | 5 Pages

    The retail industry is as old as human civilizations, and it’s worth noting the retail sector is much better geared to change than most sectors. Over the past couple of decades there has been a wide range of changes in the retailing business. The retail sector dates back to the early 1800’s when the first local corner store sold common household items and basic groceries. As its name states, the corner store was just that, stores strategically placed on corners on high foot traffic areas for easy access. As society started to grow so did the need for new consumer goods and how a consumer would reach those goods. Department stores became popular simply because they were able to offer an assortment of categories and a variety of items within those categories all under one roof. The first two cities to start developing large scale department stores were New York City, and Chicago. In New York in 1846, the first building was built offering a variety of goods at fixed prices that were shipped from Europe. Department stores moved away from the idea of bartering and all items sold were considered fixed. However, department stores did offer discounts and coupons as a way to get customers in the door. In 1862, the largest department store was built during this time in New York City. The department store was on a full city block with eight floors and nineteen departments of dress goods, furnishing materials, carpets, fine china, toys and sports equipment. All these items were arranged around a central glass-covered court. The glass windows quickly became a staple in the department stores design. The act of window shopping was introduced and quickly all department stores had floor to ceiling windows advertising the newes...

    Read More

  • Personal Narrative: My Experience At The Pike Place Market

    822 Words  | 2 Pages

    Each floor I stopped at had a variety of stores. From eery-looking stores selling Halloween and magic merchandise to a magazine shop selling vintage Playboys and Time magazines from the 40s, to a saloon that invited customers, every corner filled up with something worth staring at or dropping my jaw on. Tibetan artefacts, leather bags, indie artist studios, thrift shops, liquor stores, stationary, carpentry shops, jewellery stores, clothing like t-shirts, hats, ties, and belts, pet care, human care, hair styles, Seattle mementoes, and thousands of other little and large shops lit up as customers

    Read More

  • Mom And Pop Shops Research Paper

    511 Words  | 2 Pages

    Mom and pop shops are the traditional back bone of the retail industry employing a significant amount of the populace. They are located conveniently near residential areas and have fewer operational costs. There are fewer aspersions nonetheless that the shops have been facing survival threats from large conglomerate such as wall mart. Several researches that have been conducted agree that the introduction of large wall mart stores have had predominantly negative effect on mom and pop shops.

    Read More

  • Marketing Research Plan: Starbucks in China

    1269 Words  | 3 Pages

    Harrison, J. S., Chang, E., Gauthier, C., Joerchel, T., Nevarez, J., & Wang, M. (2005). Exporting a north American concept to asia: Starbucks in china. Cornell Hotel and Restaurant Administration Quarterly, 46(2), 275-283. doi: 10.1177/0010880404273893

    Read More

  • Walmart And Publix Compare Contrast

    760 Words  | 2 Pages

    stores are smaller because the products are mainly grocery items. They have wide aisles and

    Read More

  • Business Analysis: The Case of 7-Eleven Inc.

    2006 Words  | 5 Pages

    It operates and franchises convenience stores around the world. It has been the prominent franchise in the convenience store industry for 46 years. (http://franchise.7-eleven.com) 7-Eleven is part of an international chain of convenience stores that is operating under 7-Eleven Japan Co. Ltd. The US subsidiary of the Japanese firm has its headquarters are located in One Arts Plaza building in Downtown Dallas, Texas. (http://corp.7-eleven.com) 7-Elevens are located in many different countries. Few of the largest markets being Japan, United States, Canada, the Philippines, Hong Kong, Taiwan, Malaysia and Thailand. They all have very similar 7-Eleven stores from the interior to exterior. The company entered franchising in 1964, also signing the first U.S. are licensing agreement in 1968. 7-Eleven operates more then 9,400 stores in Japan and Hawaii. (http://franchise.7-eleven.com)

    Read More

  • 7 Eleven PEST Analysis

    1414 Words  | 3 Pages

    7-Eleven, founded in 1927 in Dallas, Texas, is the world’s largest operator and licenser of convenience stores with more than 21,000 units worldwide and nation’s largest independent gasoline retailers. The name 7-Eleven was originated in 1946 when the stores were open from 7am to 11pm. Today, offering customers 24-hour convenience, seven days a week is the cornerstone of 7-Eleven’s business.

    Read More

  • Mcdonald's Restaurants Influence on Hong Kong Culture

    2087 Words  | 5 Pages

    McDonald’s is one of the popular fast food chains in Hong Kong and the success of McDonald’s is due to it is able to create a homogeneous “global” culture that suit to the demands of a capitalist world. In Hong Kong, Time is money thus McDonald’s strategy is consistently fit to the fast food industry. The company has both economic strategy targeting at customer globally and locally.

    Read More

  • Marketing In Global Marketing

    1565 Words  | 4 Pages

    In conclusion, it can be said that global marketing has been emerged very rapidly in recent years. It has provided various opportunities for the companies to expand their business to the other regions of the word. However, there remain certain environmental issues that need to be considered before entering in to the desired region. These issues can be resolved with designing the strong global marketing plans and strategies, the data for which can be gathered through conducting global market research. Despite numerous issues, one can easily say that globalisation has reduced the global reach of the organizations as well as customers. It would not be wrong to conclude that

    Read More

  • Chad's Creative Concepts

    792 Words  | 2 Pages

    Q2. How did the sales and marketing affect operations when they began to sell standard pieces to retail outlets?

    Read More

  • Increasing Responsiveness of a Convenience Store Chain

    1131 Words  | 3 Pages

    3. WHAT HAS SEVEN-ELEVEN DONE IN ITS CHOICE OF FACILITY LOCATION, INVENTORY MANAGEMENT, TRANSPORTATION, AND INFORMATION INFRASTRUCTURE TO DEVELOP CAPABILITIES THAT SUPPORT ITS SUPPLY CHAIN STRATEGY IN JAPAN?

    Read More

  • Mistine The Number One Cosmetic in Thailand

    1068 Words  | 3 Pages

    ...ing in unique outcomes in different geographic areas” (Guo, 2013). Guo gives an example of Starbucks in China (2013). In China, Starbucks stores have incorporated Chinese cultural design elements despite the corporations branding is based on Americana (Guo, 2013).

    Read More

  • Competitive Analysis of Metro Holdings Ltd

    880 Words  | 2 Pages

    Metro Holdings Ltd is a multi-national company that operates two major business segments, namely Property Development and Investment, and Retail. This report explores the retail arm of Metro, which manages three department stores and four specialty “accessorize” stores in Singapore, and another five department stores in Jakarta and Bandung, Indonesia.

    Read More

More about 7 Eleven In Taiwan Case Study

Open Document