1960's Fashion Trends

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In the 1950s a separate market came into being, specifically for young people with large disposable incomes. Hollywood film stars James Dean and Marlon Brando popularized jeans and the motorbike jacket and also transformed the T-shirt into a fashionable item of clothing. Teenage girls wore tight sweaters and cardigans over pointed brassieres, with circular skirts held out stiffly by layers of nylon petticoats. Young people around the globe danced to the new American rock’n’roll music, and it was from this date that the fashion and music industries became inextricably linked.
The rise of mainstream feminism in the 1960s and 70s saw many women partaking in an anti-cosmetics movement. They claimed that makeup was a tool in objectification, which …show more content…

Men’s clothing also received attention from inventive young designers during the 1960s, becoming more informal, more flamboyant, and notably more colorful. Jeans remained popular and denim was also used for shirts, jackets, and hats. Vince, opened by Bill Green in 1954, was one of the first menswear boutiques in West Soho. Three years later the influential menswear designer John Stephen opened the first of his chain of cutting-edge menswear boutiques in Carnaby Street. By 1962, West Soho had become famous for its small specialist menswear shops, including John Paul’s “I Was Lord Kitchener’s Valet”, which sold ex-military uniforms and clothing emblazoned with Union Jack …show more content…

Some female punks wore mini skirts, fishnet tights, and high-stiletto-heeled shoes. Clothes were slashed and ripped, embellished with safety pins, zips, and studs. The most famous retail outlet for Punk garments and accessories was the shop Seditionaries in London’s King’s Road, run by Vivienne Westwood and Malcolm McLaren - key figures in the visual styling of the Punk movement. To the left is a British shirt designed by Vivienne Westwood and Malcolm McLaren from Seditionaries from around 1974-80 made of cotton.

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