Internal Scan Of Apple

1261 Words3 Pages
bulb-icon

Recommended: Summary of SWOT analysis of an organization

STRATEGY FORMULATION: SITUATION ANALYSIS This part of my project will summarize the Internal Scan and the External Scan of Apple Company. I will be discussing the Strength, Opportunities, Weaknesses and Threats of the company and use these SWOT Analysis elements to develop the company corporate governance, functional and determine the future of the company by studying it’s business strategy. I. Developing a TWOS Matrix The TWOS Matrix is the summary of the information put in the internal scan and the external scan of Apple Inc. Brief, The TWOS Matrix will show Apple Inc. can use his opportunities to be strong and resist to the competitions. It will also show how Apple Company can avoid Threats and weaknesses by using its opportunities. Lets start with the Internal and External Scan of the company: Apple Internal Scan Internal Factors Weight (out of 1) Rating (1-5) Weighted Score Comments Strength Productive Innovative products 0.10 3.5 0.35 Good R&D efforts The make advertised pro 0.10 4 0.40 Stable product Brand loyal customers 0.15 4 0.6 High end customer satisfaction level Virus free system 0.05 2 0.10 High level of security Produce aesthetic products 0.10 3 0.30 Cutting edge, high end stylish products Introduce USB firewire ports 0.05 2 0.10 Enabling portable peripherals Weakness High manufacturing and inventory cost 0.05 3 0.15 More focus on development and R&D Has low market share in software industry 0.15 4 0.6 Less awareness No compatipiliy option 0.10 3 0.30 Extremely high end product Decline in sales of iMac 0.05 2 0.10 Less emphasis on marketing issues to create awarness 0.10 4.5 0.45 Total 1 3.45 Apple’s External Scan Key External Factors Weight Rating Weight Score Opportunities Increasing demand fo... ... middle of paper ... ... Strategy - Long term agreements between Apple Inc. and the suppliers to guarantee production commitments - Continue investment in technology in order to stay ahead of competitors and become a market leader The develop of the company, it needs to improve lot of thing in the organization. To increase apple’s sales in iPhones and other devices, the company needs invest in more major acquisition for its external growth. Apple’s strategy for the future is to have it store all the continents to improve their sales. Apple strategy choice includes its product differentiations. Tim Cook, the CEO of Apple said” Apple's strategy is one of differentiation, not cost leadership based on market-leading scale. For Apple, it is not about making the most of each of the product categories in which it has a presence - it is about making the best in the market.

Show More
Related

  • Riordan Manufacturing

    1296 Words  | 3 Pages

    To meet the company focus of being the industry leader in R&D, there must be a commitment by management to stay ahead of the curve in technology for R&D.

    Read More

  • W.L. Gore & Associates Marketing Analysis

    1689 Words  | 4 Pages

    Just contrary to Porter’s five forces model, the SWOT analysis deals with both internal and external variables and forces of the company. The main quality of this analysis is that it is helpful in tracing out the real position of the company along with its strengths, weaknesses, opportunities and threats or the self-assessment. Consequently, it offers the company a proper framework to formulate, vision plans, strategies and goals. Here, it should also be assumed that the SWOT analysis includes both internal and external factors, whereas Porter’s five forces model only deal with external factors ignoring the internal factors.

    Read More

  • Swot Analysis Of Mayo Clinic

    864 Words  | 2 Pages

    A SWOT analysis is simple exercise that could be implemented on multiple subjects including an individual or a whole corporation. The SWOT analysis is an operational tool for managing change, defining strategic direction and setting realistic goals and objectives according to Simoneaux and Stroud (2011). Discovering new opportunities and manage and eliminate threats that are present in the company and the surrounding market. SWOT is a valuable technique that leads to a better understanding of the strengths, weaknesses, opportunities and treats both internally and externally. The strengths and weakness are to be considered internal factors and opportunities and threats to be e...

    Read More

  • Swot Analysis And SWOT Analysis Of Starbucks And Apple

    1316 Words  | 3 Pages

    Therefore, the organization should take a strategic growth-oriented and reverse type combine. On the one hand, the use of outsourcing and vendor competition to reduce costs in order to compensate for management and manufacturing inefficiencies, pay attention to controlling costs; On the other hand, combined with the advantages of their own technology, innovation, branding and marketing and other aspects of the product 's high school three grades are low pile of competitive products, consumer electronics growth to seize the opportunity to obtain efficient growth performance, and further expand market

    Read More

  • Apple Case Analysis Paper

    1594 Words  | 4 Pages

    Cutting costs by competitors is the most logical way for competitors to be more competitive in the market. By cutting costs, there are more profits to be made and to gain market share by offering lower cost substitute products. The industry is flooded by competition, but no other competitor of Apple really focuses on creating great technical upport or brand loyalty. (Elliot, 2014)Apple’s primary focus is to develop innovative products and create a unique product that consumers can depend on the being the most highly anticipated technological device while offering great service and support for these new products. Apple uses business model innovation which introduces new products that are compatible with each other such as iTunes and the iPhone or ipod. This has proven to be a very effective business model and competitors are trying to replicate the same model to their advantage. (Jakab, 2015) By being an innovator and first mover on this type of technology, it gave Apple the competitive advantage in the market. In order for competitors to be more effective in the industry, they must attempt to gain customer loyalty and offer a simliar business strategy to that of Apple if they are to be the industry

    Read More

  • Apple Globalization Case Study

    1176 Words  | 3 Pages

    Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology

    Read More

  • Apple Inc: The History Of Apple, Inc.

    704 Words  | 2 Pages

    This paper will research the company Apple, Inc. I chose this company because I personally I have used Apple products since they released to the market the iPod. I fell in love with the quality and craftsmanship that goes into every product they market. I currently have a MacBook air, iPhone 6 and an iPad. As long as Apple continues making excellent products, I will keep using their products. I always look forward in seeing what Apple brings to the table.

    Read More

  • Apple's Organizational Change Management Plan

    735 Words  | 2 Pages

    Apple has made reasonable management of its human and material resources since its innovational approach demands effective strategic allocation of its resources to the development and utilization of its productive resources to support its innovative investment strategies. Effective strategic control brings power to Apple’s decision-makers to allocate its resources to confront the technological, market, and competitive uncertainties which are inherent in the innovation

    Read More

  • Apple After Steve Jobs Case Study Summary

    1053 Words  | 3 Pages

    In 1980, Apple went public; it instantly created more millionaires than any other companies, meanwhile, Apple had announced three improved versions of the personal computer. However, the new entry, IBM became the strongest competitor in the personal computer market; it rose even quicker and more substantive than Apple. With the passion of designing and styling, the finest and unique appearance had applied to Macintosh, the new introduced personal computer in 1984. Jobs was proud of the unique industrial design and ease used Macintosh; however, Apple’s strongest competitor IBM PCs had advantage over Macintosh, with faster processor, incompatible software programs, and lower cost. Obviously, consumers prefer IBM over Apple. To be able to increase Apple’s profits, Jobs decided to hire John Sculley who was a talented marketing guru to run the company with him. Sculley create an innovative advertising for Macintosh, which also successfully created brand identification for Apple as a revolutionary company of 1980s. Apple went very well after Sculley joined, but Jobs and Sculley began to diverge; because the core identity changed with Sculley in charge. Although Apple’s business strate...

    Read More

  • Product Market Expansion Strategy In The Apple Inc.

    1713 Words  | 4 Pages

    The Apple Inc. can use this tool when they want to increase their sales either by expanding product or by entering a new market. With the help of this grid, market expansion strategy is determined.

    Read More

  • Apple Inc.

    2375 Words  | 5 Pages

    Marketing strategies are based on the 4 P’s or Product, Price, Promotion and Place or Distribution Channel. This section will briefly look into the Product and Pricing strategy of Apple and will illustrate various factors how it has been capable of sustaining competitive advantages in times of extreme competition.

    Read More

  • Apple's History

    1144 Words  | 3 Pages

    In almost every part of the world Apple and at least one of their products is known. The Apple brand started in the 1970s. Three men founded the organization in 1976, to produce a computer that every citizen could use personally (Sohail, 2010). The first item released was the Apple 1 personal computer kit made by Steve Wozniak (Sohail, 2010). Through the 70s, Apple concentrated on developing storing technologies such as the floppy disk and the use of color, graphics, and spreadsheets used for business (Sohail, 2010). Apple was about to have their first major product release with a million dollar ad campaign. This was the release of the Macintosh personal computer, which also led to Apple’s great reputation (Sohail, 2010).

    Read More

  • Business Analysis: Apple - Value Proposition and Culture

    1039 Words  | 3 Pages

    Apple management must bridge the perceived innovation gap with some sort of product breakthrough. Otherwise, it is reasonable for the company to accept lower Street expectations built upon the premise that while the company remains an exceptional production, distribution and branded business, the days of unparalleled enterprising innovation and leadership may be ebbing.

    Read More

  • Strategic Management of Apple, Inc

    1524 Words  | 4 Pages

    Introduction and Background Apple, Inc is a well known name in the computer technology world; Apple, Inc leads the computer industry in innovation thanks to the award winning desktop and notebook computer known as OS X operating system (Yoffie & Slind, 2008). This paper will focus on Apple Inc., strategic management and why is it critical to the success of the organization in meeting its goals and mission. It is therefore important to define strategic management, according to Certo, Peter & Ottensmeyer, (2005), strategic management is a continuous process that directs an organization to be appropriately suited to its internal and external environment. Strategic management benefits organizations by providing personnel, capital, helps to set standards and most importantly activates people. For an organization to have a successful strategic management plan, the mangers must learn to think strategically and have the ability to evaluate their environment and develop new ideas.

    Read More

  • Apple Inc.: An Analysis Of Apple Inc.

    1899 Words  | 4 Pages

    Apple Inc. is a multinational company, based in America, which innovate, develop and sell personal computer its software named Macintosh and various other products like the iPhone and the iPad. In 1976, Steve Jobs started the apple era and the business has grown rapidly to one of todays’ iconic inventors of consumer electronics. Despite the company operates in a wide field of products, Apple is handling every of their products as a separate business unit, but with a similar and recognisable design. This report will focus on Apples last invention, the iPad, and analysis its position within the market and future perspectives (Apple Inc., 2012).

    Read More

More about Internal Scan Of Apple

Open Document