Electronic Commerce

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Introduction

The growth of Electronic commerce made easy with the disbelieving enhance in internet and the explosion of its procedure that is illustrated like the progress of selling and buying of products, information and service between the organizations and individuals all over computer networks including the internet (Laudon & traver, 2001). The internet has brought theoretical changes for business around the world. It has created a new business standard: e-commerce, in a cover article in the Atlantic magazine, the late (peter Drucker, 1999) wrote: “in the psychological natural features of e-commerce, remoteness has been removing. Ever business must be internationally competitive. The rivalry is not local anymore.” tactical assessment will result in to the best reward, while make an investment in online marketing (Scanlon, 2009).

Communication with customers through the business order to made scheduling and maintaining can be costly and untimely. For example this kind of communication channels can be familiar collect significant customer feedback and to evaluate customer satisfaction, either they are contented or not. However; most consumers gather information on products, make cost comparisons and then go or visit a local store to make purchase. Internet marketing is becoming a more and more significant tactics for the company to promoting advertises and interact more customers online. This is especially true in the environment of Malaysia where internet shopping or online purchasing is still new and consumers are less familiar and often more sceptical towards online shopping, but slight is known about them. Therefore, to know and understand consumers need and want, it is very important for us to have a survey and study to find out the impact of the internet marketing in computer industry in Malaysia towards customer satisfaction (Ahasanul and Ali Khatibi, 2007).

Connectivity has increased quickly in both developed and developing countries; with one of the greatest growing regions being Asia. Malaysia is spending $5 billion on building a Multimedia Super/great Corridor. In Malaysia, the development of Multimedia Super Corridor (MSC) has concerned much attention on the development and accomplishment of Multimedia. In this regard, the use of multimedia in marketing products and services had improved in the local business activities. It is highly presumed that online marketing services can support retailers in expanding new markets as well offering real time dealings and processing feedback.

Despite this though, online sales or online marketing continue to develop as internet-based businesses become more complicated; indeed many users stay involved in online shopping.

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