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Sports drinks begin to provide an advantage over plain water for athletes when
Sports drinks begin to provide an advantage over plain water for athletes when
Should you drink sports drinks over water essay
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Staying hydrated is one of the most important parts of physical activity. In Clinics of Sports Medicine, it explains that “Maintenance of water and electrolyte balance is important for sustaining cognitive and physical performance. Dehydration degrades morale and desire to work. Body water deficits of as little as 2% body weight can impair physical performance. Water deficits of 5% to 7% body weight are associated with headaches, dizziness, and apathy” (Latzka, Montain 1). To prevent dehydration and its effects a medical team created Gatorade for the University of Florida’s football team in 1965. Since then, there has been a large market of beverages to hydrate athletes and improve performance. In Sports and Energy Drinks: Answers for Fitness Professionals, it explains that the three main goals of sports drinks since they were created 40 years ago are: to prevent dehydration, replace electrolytes in sweat, and provide carbohydrates for use during exercise (Kravitz, Mayo par. 2-4). Do these sport drinks actually enhance performance and hydrate better then water? Sports drinks and water both have advantages and disadvantages in how well they are absorbed, what minerals they contain, their ability to boost energy, and how well they taste.
Water is great for hydration and moves rapidly through the blood stream, but without the necessary sodium, it does not absorb into working muscles as well as sports drinks. In Tomorrow’s Beverages Today, it states that,
“Quaff a sports drink on the run, and its vital fluids will get to your working muscles more quickly than if you were to drink an equal amount of plain water. This is because most sports drinks contain between 4 and 8 percent carbohydrate plus small amounts of sodium, which spee...
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...s Medicine. Natick, Massachusetts, United States: Clinics in Sports Medicine, 1999. MD Consult. Web. 22 Mar. 2012. .
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Fink, Heather Hedrick., Alan E. Mikesky, and Lisa A. Burgoon. (2012). Practical Applications in Sports Nutrition,3rd edition. Sudbury, MA: Jones & Bartlett Learning.
Jost, Kenneth. "Performance-Enhancing Drugs: An Overview." Performance Enhancing Drugs. Ed. Louise Gerdes. Detroit: Greenhaven Press, 2008. At Issue. Rpt. from "Sports and Drugs." CQ Researcher 14 (23 July 2004): 616-622. Gale Opposing Viewpoints in Context. Web. 31 Jan. 2014.
For more than 50 years, Gatorade, America’s premier sports beverage has proven that their product is vital when it comes to hydration because it effectively replaces the fluids and electrolytes lost through sweat and replenishes the large amounts of carbohydrates that players’ bodies use for energy. Since the dawn of the media age, Gatorade has been on the forefront of promoting their product through advertisements, the main linkage between business and consumers in any field or market. One of the main reasons the company has retained this respectable dominance for the entirety of the twenty-first century is their ability to attract and retain their audience through their popular commercials. These virtual ads from Gatorade almost always feature
Barnard, J. (1992) Caffeine in Sport: influence of endurance exercise on the urinary caffeine Concentration.
Caffeinate drinks and energy drinks are very common on amongst adolescents, and the consumption of alcohol is also a regular occurrence among adolescents (Rohsenow et. Al, 2014). At that age, they may consume caffeine or energy drinks to wake themselves up or stay up late when working on homework assignments. Which at times can be helpful when working on multiple assignments. When a person consumes a certain amount of alcohol, he or she begins to feel drowsy/tired. There is nothing wrong with having a drink on occasions, especially if you drink responsibly. Recently people have begun to mix caffeine with alcohol, resulting in Alcoholic Energy Drinks. People buy and consume these drinks to combat the drowsiness that comes with drinking, so if he or she is out partying, it won’t interrupt his or her drinking and the can consume more alcohol because they will not feel as tired as quickly as the normally would. Alcoholic Energy Drinks have been a trend in recent years, and this is especially true among college and high school students (Kponee, Siegel, & Jernigan, 2014). Do Alcoholic Energy Drinks represent responsible drinking? Should companies mix caffeine and alcohol and sell it in stores? To go even further, should the drinks be legal in the United States? Alcoholic Energy Drinks are harmful because they affect the person’s ability to judge his or her level of intoxication, it also influences people to drink more than he or she should because he or she feels less intoxicated, and because of those reasons, people who consume Alcoholic Energy Drinks are more likely to drive while intoxicated, among other dangerous risk-taking behaviors (Kponee, Siegel, & Jernigan, 2014). Because of the adverse effects, Alcoholic Energy Drinks should...
After PDB acquired Crescent Pure in July of 2013, its management team was faced with a decision when discussing how the product was to be marketed -- some felt that the drink’s energizing ingredients would make it a better fit as an energy drink, while others felt that its hydrating elements would make it a better fit as a sports drink (Quelch, Zalsoh 2014). Crescent Pure was founded in 2008, as founder Peter Hooper wanted “a drink that would refresh, energize and enhance mental focus” (pg 2). However, Crescent Pure will be PDB’s first entry in the U.S., sports and/or energy beverage markets; therefore, in discussing the
In 2003, Palmer Jackson, Inc. created a new line of sports beverage called Green Ox. This beverage has some differences from other similar beverages, as it contains the benefits of antioxidants and it can compete in more than one category, such as sports drinks, vegetable juices, and antioxidant supplements. These are not the only advantages of Green Ox, because some reputable reports argue there is a strong link between using the vitamins and minerals that Green Ox has to reduce the risk of some specific types of cancers, and Green Ox will launch on a type of market that is growing to 15% per year. In order to ensure the success for Green Ox, the company has contracted with Marketing Studies Incorporated (MSI) to study the market and do some important researches. However, Palmer Jackson, Inc. faced one of the challenges that has been common when companies prepare to launch new products on the market. First, the company needed to determine the target audience, especially as we know the large variety of people who deal with this kind of product. Second, the company needed to think thoroughly about how it could position Green Ox with its benefits on consumers’ minds, as Green Ox has the capacity to compete in three different
Donna A. Lopiano “Modern Hisory of Women In Sports” Clinics in Sports Medicine19.2 (2000): 163-173. Academic Search Premier. Web. 1 April. 2000.
In 2002, a group of Australian researchers published a paper entitled the "Effect of different protocols of caffeine intake on metabolism and endurance performance". Caffeine use during sporting events has become much more popular and has widely studied. The purpose of the research was to examine the work increasing (ergogenic) effects of differing regiments of caffeine on metabolism and performance while simulating the typical nutritional preparation an athlete would do for a race. The study also sought to examine the effect of timing of caffeine intake, comparing results when caffeine was given before an event (precaf) to results from caffeine given during an event (durcaf). In addition, the researchers wanted to understand the practice of endurance athletes drinking defizzed Coca-Cola towards the end of a race. It was widely observed that many triathletes and marathoners feel they derive a boost from consuming Coca-Cola in the final stages of an event as a replacement to sports drinks.
You’re in the middle of the most intense workout of the season, your muscles are burning, you tired, sweating, and thirsty. What better thing to drink to than Gatorade? Gatorade is the official and favorite drink of many professional athletes in sports worldwide, and when Gatorade makes commercials or starts an ad campaign, it tries to garner the attention of athletes or people interested in sports, and with the Gatorade commercial I’ve chosen nothings different. This commercial for Gatorade drinks targets athletes of both, male and female of all ages, by appealing to their need for achievement, aggression, and domination. The commercial actually has two messages. The first one is one man’s dream is another man’s nightmare, and the second message is that by using Gatorade, it will help you train and get better.
Through this evidence, Gatorade is the most essential drink on the planet when it comes to revitalizing and replenishing the body. This is why top athletes in professional sports endorse and use this produce. The commercial for Gatorade ask “Is it in you?” Gatorade and other numerous sports drinks have become a very important part of today’s sports market, and it seems to be with good reason. Research has confirmed that for the most part, the claims made by companies such as Gatorade about the effectiveness of their sports drinks are true. Gatorade is a useful sports drink.
Water makes up 75% of human body. It is the most important ingredient in our bodies. Today many people ignore drinking water and concentrate more into the carbonated drinks. One of the main reasons I would think people drink more carbonated drinks (such as sodas and sport drinks) is because of the way a company hype up their products and use their marketing strategies to influence people into buying them. Many benefits come out of drinking water. First, it quenches one’s thirst much better than any carbonated drinks. Second, it keeps one’s skin clear and healthy looking. In addition, it protects the human body from several diseases. Many people choose drinking sodas and sports drinks than water because water does not have much of a taste and carbonated drinks are flavored and tasteful. I guess I am one of those people who has being caught on to the hype of the soda companies. I do not really drink much water I would say I barely drink two cups a day, but I know the how good water is for my body. So I am modifying my behavior by adding more water to my diet.
Competition also presents itself in original sports drinks, such as Gatorade (Pepsi) and Powerade (Coca Cola). Furthermore, premixed alcoholic drinks like the Smirnoff range form part of the competition.
Hydration with water and other water-based liquids is critical for survival and functioning of the body’s organs. Water is 60% of the total human body composition. Water is involved in the function of temperature regulation, elimination of waste and secretion, digestion, and is 80% of blood composition. Deborah Boardly, assistant professor of health promotion and human performance at the University of Ohio in Toledo says, "I truly believe that dehydration (insufficient body fluids) may be the number one nutrition problem for athletes—and, possibly, people in general." Boardly goes on to say, "Today we have all these concerns about everything we should and shouldn’t eat—and yet here is this absolutely fundamental substance and it is grossly overlooked."(http://www.tdo.com/features/health/stories/0803/)
Wick, Jeannette. “Performance-enhancing drugs A New Reality in Sports?” Pharmacy Times. (2014): 53-54. Academic Search Premier. Web. 10 Apr. 2014.