Public Relations Essay

Public relations, is an activity aimed at increasing communications and understanding between an organization and individual and one more groups called public. The terms are also applied to the professions responsibility for handling such assignment. Companies, education institutions, religions groups, government agencies, trades union, politicians, and entertain is among those who used public relations. Their public from employees and share holders to an entire communities or members of the new media. The communications between organizations and its public, range from the simple news releases to a sophisticated campaign featuring film, advertisements, speech and televisions appearances. Such communications is aimed at gaining the goodwill of the public (Public Relations, 1994). The basic of any effective public relations campaign is public benefit. If organizations do not serve the needs of the public, the public does not support it. Public relations expert helps organizations learn what the public needs and then establish policy that reverse worry for the public’s interest. Public relations generally practiced through (1) corporate public

Research is a pivotal part of it because organizations may not know the public opinion's about it. How people think and why they have such opinions about organizations are important in supporting management establish policy and practices. Public relations expert uses research and opinion surveys to take out acquaintance from the public. Researchers collection acquaintance on the many troubles and odds confrontation a company, its industry, and the business community. They may collection acquaintance on public opinions so that a political candidate know what issues to talk over during an operation. Researchers also test the effective of a PR operation. In addition, they convoy with public relations technics being developed in other