Effective Communication

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Effective Communication The American Speech-Language-Hearing Association (ASHA) mentions effective communication more than one time on the website. Effective Communication is part of the vision and mission statements for this professional organization. The ASHA’s vision statement is “Making effective communication, a human right, accessible and achievable for all” and the Mission statement is “Empowering and supporting speech-language pathologists, audiologists, and speech, language, and hearing scientists by advocating on behalf of persons with communication and related disorders, advancing communication science and promoting effective human communication” (“About ASHA”, 2011). The website is very organized and has important features to provide information “accessible, usable and relevant to a variety of people in a variety of settings” as Gurak and Lannon pointed out. (Gurak & Lannon, 2007, p.4). The target audience for the American Speech-Language-Hearing Association includes audiologist, speech-language pathologists, speech, language, and hearing scientists, students and general public. To attend all this different community, the website has specific information divided by sections, and according to the specific audience; also, the webpage is easy to navigate and has a variety of articles and characteristics mentioned by Hargis, Hernandez, Hughes & Ramaker “accuracy, clarity, completeness, concreteness, organization and visual effectiveness in order to make the communication accessible” (Hargis, Hernandez, Hughes & Ramaker, 1997, p.2). Paper Analysis Effective communication is necessary in any aspect of our lives and beneficial changes in the personal or professional areas are visible when effective communication skill... ... middle of paper ... ...of his work, Nielsen was able to target a broader audience. Although, the different audiences do not share the same preferences on the way the information is presented to them, both audiences share the curiosity and recognize the importance to have effective communication in order to archive their goals. Communicating effectively is essential and indispensable in all roles of a society and without a doubt the key to having personal and professional success. References Gurak, L. J., & Lannon, J. M. (2007). A concise guide to technical communication (3rd Ed.). New York: Pearson: Longman. American Speech-Language-Hearing Association (ASHA). 2011. http://www.asha.org/public/ Nielsen, J. (1997). Reading on the web (Alertbox). Useit.com: Jacob Nielsen on Usability and Web Design. Retrieved October 14, 2011, from http://www.useit.com/alertbox/9710a.html

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