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audience analysis development
evaluating target market segments
audience analysis
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Have you ever had the perfect outfit but could not find that perfect shoes and accessories? Or, have you ever found the perfect shoe but, after you got all excited, the store did not have your size? The Diva In You is a company that will take pride in solving this annoying dilemma. The Diva In You is a company that carries quality and fashionable shoes and accessories for women at an affordable price. Our selection will carry a wide array of different shoes from sandals to boots to flip flops, casual to formal. The Diva In You is an online based store that will be able to service clients 24 hours a day 7 days a week. At The Diva In You, our target market is all type of women. I will not target a particular demographic area since the products that I sell will be online and I would like to reach as many consumers as possible. Since I will offer all types of shoes from beach wear to formal shoes, it’s not necessary to target a particular area to market to.
Target Market
We have shoes that are for your typical career woman, which would be a nice comfortable shoe that can carry the load of a woman for 8 plus hours. We also have shoes for the mother/ mommy in you, which will be fashionable, comfortable and also take this client through running errands, soccer games, and trips to the grocery store. A woman normally wear many hats, after working and taking care the kids, we have the perfect shoe for the night out on town. After all this you are probably wondering what our prices are or how we will beat our competition. After shopping at different shoes stores I found that there are few places that sell quality shoes at a fair and affordable price. Below I’ve listed the type of incompetencies that I have found with my competitors:
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...om a retailer that was recommended by a friend instead of a random company. In addition to promoting on facebook, I will send a mass mailing as well as a mass email. I will use banner advertisements which is cost effective. Banner ads will cause the revenue of The Diva In You to increase and at the same time, we are reducing marketing costs. In addition, banner advertisements will provide direct traffic to our site, which will generate additional sales. Using banner advertisements is the best way to establish the brand (The Diva In You) across the Internet.
Domain Name
Selecting the perfect domain name is very important in defining you brand name. Below is a list of preferred domain names starting with most preferred name to least preferred domain name.
• www.thedivanushoes.com
• www.divashoes.com
• www.shoes4adiva.com
• www.divastyleshoes.com
In conclusion, we would attract about 458 estimated customers a year for our spa service, and we will use different media in our campaign to target different segments based on their geographic, demographic, and psychographic factors. By using social media advertising campaign, we could measure how many response rate we can get and to set up a clear objectives for our spa service. We try to differentiate ourselves with a lower price while providing high quality service as we previously stated in our objectives. We will try to maximize our profits and minimize the total of our advertising campaign cost, in order to have a high ROI to achieve our goal.
Direct Mail- Brandy Melville is teaming up with American Eagle and Pacsun for their promotional advertising. They will be helping promote our campaign in their direct mails to their loyal customers. At the bottom of their emails to their customers they will mention our campaign that will be going on. We will also be giving everyone that buys something in our store or orders anything online will get a rubber bracelet that says ¨Brandy Boost¨ on the back of them.
Cross-marketing strategies are most effective when woven into a partnership where both parties benefit from the marriage. In this ad, Lorde’s new song helps to promote the new product of Samsung and, in turn, Samsung helps Lorde by introduce her song to more people. Everybody wins. Cross-marketing has become an important element of cooperation, it is not just for large enterprises, as long as have certain conditions, businesses of all sizes can be carried out within a certain range cross-marketing to help enterprises in the fierce market competition; excitation more people shopping motivations; more frequent exposure to more potential customers; building trust with customers and
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
The Shoe Industry consists of a multitude of footwear categories, varying in utility, style and occasion. When overseeing the market for the shoe industry, we must look at the influence of all shoe trades universally to comprehensively understand how the disparities in sales relate to the needs of specific regions. The global retail market within the shoe industry currently represents $185 billion, driven primarily by Asian and Latin American economies and is expected to reach $211.5 billion by 2018. The growth rate globally was 6% between 2004 and 2008, contrasting to the 2% compound annual growth from 2008 to 2012. The United States holds over 24% of the overall industry size it projected over $48 billion in annual revenue in 2012. Domestically, the growth rate has been flat at 0.3%. On a unit volume basis, global footwear consumption for 2012 is approximately 11,421.3 million (in pairs), where the United States makes up roughly 2,741.1 million (in pairs). By 2018 the U.S. Census Bureau has forecasted a steady decline within demand domestically of 3% and an increase of 1% globally.
The first way, businesses express their ways of marketing in the 20th century is through social media and expressing interest in people 's hobbies. It has been recorded by the "Forrester research" all ads trading trafficking on exchanges, which increased about "17.5% to about 629 billion impressions in 2012, from 535 billion in 2011" (Vega, Tanznia). This fact shows how much the Internet has blossomed and started a revolution of different ways marketing can be portrayed to people outside of the area of where your business is located. As a business you can have your ad posted on a website for a lower charge than you would if you wanted to pay for a billboard for a lease. The cost of advertising o...
What's in a shoe? Perhaps it was originally intended to protect one's feet from the elements but today the shoe has evolved from its practical origins to grandiose heights, and at the highest level is of course, the high heel. Heels are not something one simply wears on their feet, but a passion, hobby, personal expression, source of authority, sexual independence, staple of gendered feminine culture, mark of flaunted femininity, psychologically empowering, and joy. Women choose to wear high heels for many reasons; the key is that they indeed are the ones who proactively choose to endorse the high heel, often at the expense of their own physical com...
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
Charles & Keith, a well-recognized women’s footwear brand was established in 1996 in Singapore Amara shopping centre by the two young brothers, Charles Wong and Keith Wong. The company began its foreign market venture in 2000. To date, Charles and Keith has a presence in more than 20 major cities around the world. The brand are well-known internationally today with the vision “to be the most admired fashion-forward company” and the mission “to offer high quality products and services, with a commitment to perfection” in mind all the time (Charles & Keith, 2013).
They say that shoes are the best friends of a woman. Fashion lovers around the world have dozens of pairs of shoes and some devote their entire time to get the best pairs in their collection. You may also have heard the famous phrase on everyone's lips : "The voices tell me to buy more and more shoes", not to mention the famous character Carrie in Sex and The City who testified at one point that prefers to keep money in sight, that invest in shoes. Incidentally, this passion for shoes does not come with age but still unwittingly cultivated during childhood.
Most people in the world gratefully have the chance to make their own choices and decisions every day. One of those choices and decisions that they make is what they are going to put on their feet for the day. Unknowingly the decision of what type of shoe a person wears for a specific day will affect their entire day. There are also many factors that contribute to what type or style of shoes a person buys or wears such as economic status, design, usefulness, and popularity. As of today, there are various types of shoes which are sandals, heels, boots and athletic and casual shoes.
the shoe industry has are making shoes that all people wear such as setting a
Consumers pay millions of dollar for an advertisement campaigns, but word of mouth advertisement is absolutely free and reliable. This type of marketing spread quickly and effectively among consumers. (Jacques Bughin, 2010)
The first types of ladies shoes are the cheap shoes. First, cheap shoes usually cost anywhere from twenty-five dollars to around sixty dollars. They are often on sale because of large quantities stocked by department stores. These shoes are often sold out during sales because their prices are marked down considerably to make room for the next shipment of cheap shoes. Secondly, cheap shoes are low quality. Cheap shoes have very bad workmanship, for example: they are easily ripped or torn, the soles often are not glued properly to the shoes, and each pair of shoes is a slightly different size. When cheaper shoes are manufactured the companies use very cheap material such as: low grade plastic, foam, imitation leather, and coarsely woven fabric. Cheap shoes are generally not very comfortable at all. Next, cheap shoes come in styles to appease to the economical customer. These customers are generally the very young and the very old, or those who cannot afford shoes that are more expensive. The most common styles for cheap shoes are the slippers and the very low-heeled shoes for old women, and the high platforms that appeal to younger women.
Through providing a more convenient means of purchasing our products online, it is anticipated that we will retain its current customers while carrying out an online marketing campaign for more new customers as well. The company will distribute online purchases via direct shipping from the nearest stores.