About the company
Durex is the trademarked name for a range of condoms that used to be made by the English company, SSL International. The branding strategy of Durex condoms whose name was derived from Durability, Reliability and Excellence started in 1929 when the London Rubber Company (LRC) registered the trademark and began selling in public areas in 1980. The company was sold to the multinational Reckitt Benckiser in July 2010.
Durex’ mission is to develop and support key initiatives that harness sexual health expertise globally to raise awareness of the safer sex message, communicate a “prevention not cure” ethos and encourage consistent condom use. By pooling the expertise of key sex and reproductive healthcare professionals, Durex also seeks to share knowledge and help replicate best practice in the field to ensure safer sex stays at the top of everyone’s agenda. Durex’s core vision is to inspire people to take responsibility for their sexual health, based on the principle that information leads to knowledge, which, in turn, leads to action. This means talking to people to get an in-depth understanding of their needs before developing initiatives that will enable them to gain the knowledge they need to make informed choices.
Since Durex has been making highest quality condoms for nearly 80 years, with about 30% of the global branded condom market share, it is now the no. 1 condom brand in the world, covering all continents and being available in 140 countries. It sells more than four billion condoms every year. Obviously, at the different national level, the ranking can be slightly different with, for example, 80 % of market share in the UK, 59 % in Italy, 15 % in the USA and around 4 % in Japan.
The development of ...
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...sen, S. (2008). Essentials of global marketing. Harlow, Essex, England: Pearson Education.
Michelle Rotermann (n.d.). Trends in teen sexual behaviour and condom use. Retrieved from http://www.statcan.gc.ca/pub/82-003-x/2008003/article/10664-eng.pdf
Mission & Vision. (n.d.). Durex Network. Retrieved from http://www.durexnetwork.org/en-GB/aboutthedurexnetwork
PR. (n.d.). Eurobest RSS. Retrieved from https://www.eurobest.com/winners/2013/pr/entry.cfm?entryid=385&award=99&order=0&direction
Reckitt's Durex Enlists Ice-T to Take On Trojan Condoms. (n.d.). Bloomberg.com. Retrieved from http://www.bloomberg.com/news/2012-06-28/reckitt-s-durex-enlists-ice-t-to-take-on-trojan-condoms.html
Trojan U.S. SEX CENSUS Finds Sexual Diversity and Satisfaction on Rise. (n.d.). Trojancondoms.com. Retrieved from http://www.trojancondoms.com/ArticleDetails.aspx?ArticleId=25
It has been almost thirty three years since the first federal funding was put to use in “. . . sex education programs that promote abstinence-only-until-marriage to the exclusion of all other approaches . . .” according to the article “Sex education” (2010) published by “Opposing Viewpoints in Context;” a website that specializes in covering social issues. Since then a muddy controversy has arisen over whether that is the best approach. On one hand is the traditional approach of abstinence (not having sex before marriage), and on the other is the idea that what is being done is not enough, and that there needs to be a more comprehensive approach. This entails not only warning against sex, but also teaching teens about how to have “Safe Sex” (“Sex Education,” 2010).
"Washington Watch: Advocates Seek Support for 'Real' Sex Education." Contraceptive Technology Update 1 June 2009. Academic OneFile. Web. 4 Apr. 2012.
Over the past couple centuries that the United States has existed, society has always had a judgement to make on one’s sexuality. At the head of society has consistently been white, Christian, hetereosexual males; therefore, they had the power to define sexual and societal norms. As a result, judgements on one’s sexuality have always intersected with one’s race, class or gender, groups of people that are not dominating society.
Yarber, William L., and Barbara J. Sayad. Human Sexuality: Diversity in Contemporary America. 8th ed. New York: McGraw-Hill Higher Education, 2013. Print.
2000: The Burberry Prorsum menstheyar line is launched. The renegotiated Japanese licenses with Mitsui and Sanyo take effect.
Sexuality) not just in the United States but also around much of the globe. Increased
The focal point of this report is the Victorian Health and Wellbeing plan 2015 – 2019, created by the Victorian State Government after the imminent success of the original Victorian Health and Wellbeing plan allying the years of 2011 – 2015. The plan shares the ambitions of the World Health Organisation’s Global action plan on prevention and control of non-communicable disease. These ambitions of the distinct plan are “to reduce modifiable risk-factors and underlying social determinants by creating equitable health-promoting environments while aiming to strengthen and orient health systems for disease prevention and control through people-centred healthcare” (Department of Health, 2015). The report will tackle the priority area of Improving Sexual Health and Reproductive Health along with major components of the priority area such as the determinants of health and the at-risk groups affected by such an alteration. The determinants discussed are both biological and social, the biological; sex, the social; the social gradient, education and social support. The at-risk groups influenced by the priority area are; adolescents, pregnant women and new born children.
Milstein, Susan A. Taking Sides Clashing Views in Human Sexuality. Ed. William J. Taverner and Ryan W. McKee. New York: McGraw-Hill, 2009. Print.
Not surprisingly the lack of useful sexual information is one of the reasons of the spreading sex related diseases. According to The American Social Health Association (1998) each year there are near ten million of new cases of sexually transmitted diseases among the teenage...
We are segmenting the market following the Mass Customization because condom is a contraceptive product used by 20 to 40 years old males. Durex condoms are providing a full product line to satisfy different needs and tastes.eg (love for young people, avanti for the people who has allergic to latex material)
"Fulfillment at Any Age." Sexual Hookups and Psychological Health. N.p., n.d. Web. 24 Mar. 2014.
“The company introduced the first commercial first aid kits in 1888, and manufactured first mass produced sanitary protection products for women in 1896-1897” (MarketLine). In 1921, Johnson & Johnson invented Band-Aid adhesive bandages. In 1944, the company went public and its shares were listed on the New York Stock Exchange (MarketLine). Johnson & Johnson continued to grow by acquiring a number of biopharmaceutical and medical devices companies between 2001 and 2007. “In 2010, the FDA sent a warning letter to McNeil Consumer Healthcare, a J&J company, regarding significant violations of the current good manufacturing practice regulations at its manufacturing facility in Puerto Rico. Later in 2010, McNeil suspended operations at the Fort Washington plant in connection with the recall of infants' and children's liquid OTC products manufactured there” (MarketLine).In the US, Caribbean, and Brazil, McNeil initiated voluntary recalls at wholesale level of Tylenol, and certain lots of Benadryl, Sudafed PE...
Vrangalova, Z., & Savin-Williams, R. C. (2012). Mostly heterosexual and mostly gay/lesbian: Evidence for new sexual orientation identities. Archives of Sexual Behavior, 41, 85-101. doi: 10.1007/s10505- 012-9921-y.
Whereas, the Sexual Education program promotes safe sex and knowledge of the sex and it’s consequences. The motto would be, “Knowledge is Power.” As a result of this program has decreased the rate of unplanned pregnancy and sexual disease outbreak. This is why it is argued that Sexual Education should be taught in the public school system.
Fahs, Breanne. "Compulsory Bisexuality?: The Challenges Of Modern Sexual Fluidity." Journal Of Bisexuality 9.3/4 (2009): 431-449. Academic Search Premier. Web. 11 Apr. 2014.