Asian Institute of Technology
Manfield Coatings Company Limited was founded in 1986 to provide high
quality customized paint and pretreatment products supported by
on-site technical services to industrial manufacturers whose
end-customers are mainly in Europe and USA. To cope with the heavy
demand amounting to over 1000 tons per month, it utilizes a
purpose-built factory in Songgang, Shenzhen which features 25,000 sq m
of land, 24,000 sq m of floor space and a work force of over 600 to
provide efficient service to its customers. The company is well known
for adopting best practices in production. It is planning for rapid
expansions in Shenzhen, Tianjin and Shanghai in the coming years.
Its customers appreciate that the products and service enhances their
competitiveness which in turn leads to the rapid growth of the
company. To cope with heavy demand amounting to over 1000 tons per
month a purpose-built factory in Shenzhen has been utilized, which
features 25,000 sq m of land, 24,000 sq m of floor space and a work
force of over 600 to provide adequate service to our customers.
The center piece of its service strategy is 'prompt & reliable' which
effectively caters to the special need of the industries it serves
such as toys, motor-cycles, bicycles, audio equipment, domestic
appliances, electrical appliances, lamps, clocks, candles, can
coaters, powder coaters etc.
To be "prompt", the company successfully set up a system which enables
daily production of over 280 customized products and 160 color samples
with a typical delivery time of two to three days. Moreover, a
pre-conceived spare capacity allows them ...
... middle of paper ...
... source of profit.
Because of all the changes the company had been gone through, Manfield
had realized increases in turnover and profit, which is the most
valuable for the company itself.
So although the difficult business environment world-wide, the company
had done a good job and on the right moment to improve its business in
the right way.
Bibliography
1 https://eez105.ee.ust.hk/job_open/des/Manfield_Coatings.doc
2 case: Manfield Coastings Co.Ltd.: Quality Management as the Winning
Formula, V. Mak, The Asia Case Research Centre, The University of Hong
Kong, 2003
3
http://www.trade18.com/detail.php?mode=cmpy&id=6383&PHPSESSID=8e4e988998ee4879584fbf3fe3d1517f
4 http://www.hkma.org.hk/news_view.asp?news_no=20050805001&ver_type=E
5 www.apmf.asn.au (Australian Paint Manufacturers Federation)
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