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Technology has changed drastically over the years. From the first automobile, to computers, to even smartphones, technology has changed and it has changed our lives so much more than we may know. The question is whether or not this statement works for every new technological advance that is introduced into society. George Rodman, author of “Mass Media in a Changing World”, states that this theory is know as technological determinism, which is defined as “the introduction of every new technology changes society, sometimes in unexpected ways.” This theory can be disputed, however three print medias can help in seeing whether or not this theory holds any truth by putting these mediums up against this theory. The three print medias are books, newspapers, and magazines, all of which have been on top of the way people have gathered media over the past century, all of which, I believe, affirm this theory.
The question that comes up next is, how do these three print medias, affirm this theory? Lets start off with books, which are one of the main print medias used today. Books have been here for a very long time. All the way back to the ancient Egyptians and their papyrus, which was a reed that the Egyptians used to invent paper. It grew along side of the Nile River, and paper is derived from it. Later on came the first resemblance of today box, know as a codex, which was made up of parchment, dried animals skins, bounded together on one side. Books have changed forms over many of years, and even have become digital. The book may have changed forms, but the main change it did was for society. Before books, the culture that existed was known as oral culture, which is “a culture in which information is transmitted more by speech than by wr...
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...society. This can go on for a long time and each case can be debated, but I feel that we are still at the surface of what is to come in technological advances.
Works Cited
Rodman, G. R. (2011). Mass media in a changing world (4th Edition ed.). Boston, Mass. [u.a.: McGraw-Hill.
Fulda Free Press Poker. (n.d.). The role of newspaper in the modern society. Retrieved March 7, 2014, from http://www.fuldafreepress.com/the-role-of-newspaper-in-the-modern-society/
K., T. (2009, August 20). Cosmopolitan Magazine and Gender Stereotypes. Yahoo Contributor Network. Retrieved March 7, 2014, from http://voices.yahoo.com/cosmopolitan-magazine-gender-stereotypes-4065713.html?cat=69
Willett, M. (2013, December 2). 25 Books That Changed The Course Of History. Business Insider. Retrieved March 7, 2014, from http://www.businessinsider.com/books-that-changed-history-2013-12?op=1
Dizard, Wilson, Jr. Old Media New Media: Mass Communications in The Information Age. New York: Longman, 2000.
Media and Popular Culture. The McGraw-Hill Reader: Issues across the Disciplines. Ed. Gilbert H. Muller. 12th ed. Boston: McGraw-Hill, 2012. 426. Print.
David. "Mass Media and the Loss of Individuality." Web log post. Gatlog. N.p., 11 Sept. 2007. Web. 10 May 2014.
Croteau, D., Hoynes, W., & Milan, S. (2012). Media/society (4th ed.). Thousand Oaks, CA: Sage.
Stromback, J. and Esser, F. (2009) Shaping Politics: Mediatization and Media Interventionism, in Lundby, K (eds) Mediatization: Concept, changes, consequences. New York: Peter Lang Publishing, Inc, pp. 205-223.
Mass Media. Ed. William Dudley. Farmington Hills, MI: Thompson Gale, 2005. 121-130.
Campbell, Richard. Media & Culture: an introduction to mass communication. Bedford/St. Martin?s: Boston, N.Y. 2005.
Thirty years ago, if I told you that the primary means of communicating and disseminating information would be a series of interconnected computer networks you would of thought I was watching Star Trek or reading a science fiction novel. In 2010, the future of mass media is upon us today; the Internet. The Internet is and will only grow in the future as the primary means of delivering news, information and entertainment to the vast majority of Americans. Mass media as we know it today will take new shape and form in the next few years with the convergence and migration of three legacy mediums (Television, Radio, Newspaper) into one that is based on the Internet and will replace these mediums forever changing the face of journalism, media and politics. In this paper I will attempt to explain the transition of print media to one of the internet, how the shift to an internet based media environment will impact journalism and mass media, and how this migration will benefit society and forever change the dynamic of news and politics.
Introduction In an attempt to find out why most governments and economists encourage technological changes even though it increases structural unemployment, it is important to first and foremost understand the meanings of ‘technological change’ and ‘structural unemployment’. Technological change refers to the improvement of processes that make it easier to produce more, efficiently and at reduced inputs. On the other hand, structural unemployment refers to a situation where skills needed to produce efficiently cannot be matched to appropriate unemployed persons due to technological change – in other words, it refers to inefficiencies in the labor market. Governments and economists and encourage technological change in order to efficiently improve production with reduced inputs, thereby boosting the economy. Impact of technological change on employment As new innovations and technologies are brought into production processes, matching continuous training is necessary to ensure that the supply of skilled labor is available to work with these technologies.
Human beings are creative species. They have come up with great ideas and invented some wonderful tools since they have been on earth. From the time that someone threw a rock in the ground to make the first tool, to the introduction of the wheel, to the development of electricity and the Internet. These alterations, and many more have been made to provide us the modern life we are living today. There are many inventions that have changed the world dramatically. Historians suggest that the printing press was one of the most revolutionary inventions in the human history. The printing press was invented over five-hundred years ago and was the first step in transforming societal literacy. Around 1440, the printing press was invented by the German Johannes Gutenberg, who was the first to design a technique that has the ability to transform the ink from the movable type to paper. Basic development of the printing press was, the hand mold which is the process that enabled the production of metal movable types. Printing presses with this movable type mechanism increased the rates at which copies of books
In order to understand new media, one must first have a solid background of the old media. The old media traces its origins back to the “elite or partisan press [that] dominated American journalism in the early days of the republic” (Davis 29). With the advent of the penny press around 1833, the press changed its basic purpose and function from obtaining voters for its affiliated political party to making profit (Davis 29). With more available papers, individual companies competed with each other with “muckraking journalism”—investigative journalism exposing corruption—and “yellow journalism”—sensationalist journalism that completely disregarded the facts (Davis 30). The press continued to evolve its journalistic approaches and next shifted to “lapdog journalism,” r...
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Throughout the previous years, the effect of mass media has produced exponentially with the innovation of technology. Initially there were books, tabloids, journals, photography, movies, broadcast, TV, New Media of the Internet, and now mass media. Nowadays, each individual are most depended on the news media and gossips to preserve their lives moving within everyday accomplishments. We trust the mass media for the existing newscast and evidences concerning anything that is significant and what we must be conscious of. We rely on the media as a consultant for gossip, info, and amusement. The amount of authority varies on the obtainability of media. All of the customary mass media partake excessive impact throughout our existence. For example the 20th century port...
The power of the mass media has once become so powerful that its undoubtedly significant role in the world today stays beyond any questions. It is so strong that even politics uses it as a means of governing in any country around the world. The mass media has not only political meaning but also it conveys wide knowledge concerning all possible aspects of human beings’ lives and, what is utterly true, influences on people’s points of view and their attitude to the surrounding environment. It is completely agreeable about what kind of virtues the mass media is supposed to accent. Nevertheless, it is not frequent at all that the media provides societies with such a content, which is doubtful in terms of the role consigned to it. Presenting violence and intolerance as well as shaping and manipulating public are only a few examples of how the role of mass media is misunderstood by those who define themselves as leading media makers.
Hence, any debate of the future becoming digital must take into consideration the reaction of the media to the technological innovations of the world, from the Personal Computers (PC) to the smallest Smartphone. Although mass media has increased with technological innovations, what driv...