Disruptive Technology Essay

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“DISRUPTIVE TECHNOLOGIES” ARTICLE REVIEW The development of technology has been serving for the development of the economic and society for long time. The technology not only bring the competitive advantage to the economic but also it create more challenges that make companies to stay update and awake with new technologies all the time if they do not want to left behind with their competitor. The most difficult organizations have been facing, special with the leading companies that is how to recognize which new technology is potential and bring more benefit for companies. Have many new technologies initially look so unattractive and did not meet the need of the customers, but then they later turn to become super profitable. For that reason, it is easy to understand why a lot of companies did not interest with new technology in the beginning when they were introduced to the market, after that they are realizing they missed a big opportunity. In this article, “Disruptive technologies” by Joseph L.Bower and Clayton M.Christensen is excellent case study in the computer industry and provide good example help organizes prevent this issue. (Bower, …show more content…

Bower and Christensen provide a good method to spotting and cultivating disruptive technologies: Determine whether the technology is disruptive or sustaining. It is important to decide what technologies are disruptive. Companies should not use the same method that is used to identify potential sustaining technologies because it cannot work for disruptive technologies. The most common method should be used to examine the internal disagreements between two parties marketing, financial managers and technical managers over the new technologies. Whatever technology has that disagreement, the company should consider investing new technologies. (Bower, Christensen,

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