The Walt Disney Studio’s Diversity Mission Statement is “To create an inclusive environment that is open to all perspectives, allowing us to tell compelling stories in film, animation and music that visually and emotionally reflect our audience worldwide.” “The Walt Disney Studios maintains that the only existing boundaries are those of talent, ambition, imagination and innovation.” (Moore, 2007)
“The Walt Disney Company incorporates best-in-class business standards as a key pillar of its business practices.” (Unknown, 2008) Disney Company provides business standard and ethics training to all of its domestic and international employees through a web based tutorial to ensure that all employees representing the Disney Co. act ethically and legally within the company’s standard of business conduct. (Unknown, 2008)
Disney is continually upgrading and modernizing all aspect of its company to keep up with today’s technological advances; from advances in digital movies and digital game versions of the movies to virtual and interactive rides and on-line components. Disney has come a long way form its humble beginnings when Walt Disney started the company. "Pretty soon you will have graphics in video games that look just like movies, but will react in real time, and guests will expect us to do much more than that when they come to our parks," said Bruce Vaugn, vice president of research and development for Walt Disney Imagineering. (Ogles, 2005)
A huge internal factor that impacts the functions of management is the increasing desire and pressure to “Go Green.” People choose what they buy, where they work, and how they live based on preserving the precious resources of our planet. They are now looking at the companies they purch...
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... to revenue, productive and loyal employees, and customers that will keep coming back for more.
References
Dictionary.com Unabridged (v 1.1). (2008). Retrieved on April 13, 2008 from
http://dictionary.reference.com/browse/dub
Disney Corporation. (2008). Retrieved on April 12, 2008 from
http:// Disney.go.com/index.
Moore, Colette (2007). 2007 Diversity in business. BusinessWeek, Retrieved 4/8/2008, from http://www.businessweek.com/adsections/2007/pdf/08202007_MBA.pdf
Ogles, Jacob (2005, October 31). Disney's technology grows up. Wired, Retrieved 04/08/2008, from http://www.wired.com/science/discoveries/news/2005/10/69297?currentPage=all
Unknown, (2008). The Walt Disney Company and affiliated companies - business standards and ethics. Retrieved April 10, 2008, from Disney.com Web site: http://corporate.disney.go.com/corporate/cr_business_standards.html
Granted that Disney is a highly-publicized company, trade secrets, intellectual property, and sensitive information needs to be safeguarded; confidential agreements should be incorporated in succession planning to secure the business. The items to include in the confidential/noncompete agreement are an extensive screening of high-level employees, and they participate in a trade secret program. High-level employees must complete a thorough background clearance before beginning the new hire onboarding process (Swartz, 2006). Throughout the duration and the end of employment, high-level subordinates must sign a confidential agreement about his or her conduct in handling sensitive data, have an escort while visiting other locations, and remind ex-employees during exit interviews of confidential policies and agreements (Teska,
problems. In a study done on the role of the Walt Disney Company, Vincent Faherty explains
The first animated movie produced by Pixar, a famous space ranger named Buzz Light-year said, “To infinity and beyond!” and that is exactly where Pixar has taken the animation industry. The success of Pixar is duly noted worldwide and they remain a leader in the animation industry. The company reeled in more than 100 awards and nominations for their work on animated films, commercials, and technical contributions to the animation industry. The trials and triumphs of this company have earned it its spot as one of the leading animation companies in the entertainment industry today. With all this success it is hard to think it was almost over before it ever began. Pixar’s history of trials and triumphs starts with a group of men and their ideas that would revolutionize the entertainment industry.
For a Disney film to be popular and successful, some facts must come together to create the blockbuster.
The Disney corporation is easily the greatest empire of entertainment in the world thanks to the creator Walt Disney and his brother. Disney’s influence has been great within culture and society and I learned how much of an influence Disney has had through our course this semester. This influence is reflected and broadcasted through the many works and readings that we examined in class. The articles gave me new knowledge about Disney that I was previously unaware of.
[1] Information was mainly taken from the Harvard Business Case Study “The Walt Disney Company: The Entertainment King”
His work in modern media was revolutionary. Moreover, he broadened communication and made it easier to learn about new cultures. Disney’s movies play a vital role in children’s development and their productivity when they enter the “real world”.
Disney has made it his life 's goal to create home entertainment for both young and old. From the creation of Mickey to his work in films, Disney had made it clear that happiness is something that everyone should have. Disney had also know that animations is not just for the imagination of the children. Early movies such as Snow White and Pinocchio have clear messages for the younger views. “In Snow White- the main characters are victims of injustice who are eventually restored to their rightful place. In Pinocchio, the characters Pinocchio, Jiminy Cricket and Geppetto are faced with dilemmas, and their own actions result in them becoming victims of ev...
This case provides a brief history of management conflict and change at Walt Disney Company. Former CEO Michael Eisner was considered to be controversial because of his abrasive style and tendencies toward micromanagement. It was this style that strained several important relationships to the Disney Company. Though his reign as CEO during the 80’s and 90’s helped advance Disney Company, it was his conflicting management style that led to his demise and the beginning of Robert Iger’s epoch at Disney. Since Iger has taken the helm as CEO Disney was ranked 67th in the Fortune 500 list for largest companies, it has become the largest media conglomerate in the world, and relationships and disputes stemming from Eisner have been reconciled.
One of the key factors of the successful diversification is the very strong branding of the name Disney. That the name was famous after the success in the early years made it among other things possible to go into the theme park industry. Evaluated isolated, the theme parks was a success. But when also accounting for the synergies created, the decision to go into this industry was a huge success. It has created a spiral of synergies, where the characters in the movies get more popular due to the parks, as well as the fact that when people are visiting the parks they get stimulated to buy the merchandise. This is just one example of the synergies that exist in Disney. When Michael Eisner took over control in Disney, he kept focusing on same corporate values as earlier, which are quality, creativity, entrepreneurialism and teamwork. These values have been preserved despite of the size of Disney, and are an important factor in sustaining and building the Disney brand.
The entertainment industry holds the immense potential for growth and development. The industry is constantly evolving and Walt Disney emerge as a global leader and recognized as the world’s second largest media conglomerate in the terms of revenue after Comcast. The Walt Disney Company is a multinational entertainment conglomerate headquartered at California, United States. The company integrated its products into five target segments are as follows: (1) Media Networks (2) Parks and Resorts (3) Walt Disney Studios (4) Disney Consumer Products (5) Disney Interactive. The company has strong diversified product portfolios and generate high returns and revenues from all the target segments but the media networks contributes
In conclusion, going green in the workplace is catchy new trend. Choosing to go verdant can be a grueling task and one that is confronted with some unique pros and cons. Although making green choices come at a slightly higher price, the rewards that are earned more than cover these costs. When a company chooses wisely going green can not only help the environment, and reduce the carbon foot-print the company makes but it can also prove to be a very smart business decision that can be financially gratifying.
The Walt Disney Company, or more commonly known as Disney, is an American corporation headquartered in the Walt Disney Studios, Burbank, California. Disney (DIS) is the largest operator of theme parks and resorts and largest media conglomerate, reported total revenue of $11.58 billion, a 4% raise from the previous year in its third-quarter results. Most of its revenue is generated from the media network segment and the park and resort segment. Disney's strategies mainly focus on generating the best creative content possible along with innovation and utilizing the latest technology. (Seekingalpha.com, 2014)
The company that I choose to explore is The Walt Disney Company. Walt Disney started the Disney Brothers studio in 1926, after years of working as a cartoonist. I selected this company due to the fact I am a fan of their products and services. Disney produced some of my favorite films like Aladdin, Hook and The Lion King. After I visited their website, I discovered that Disney owns multiple media outlets, in such areas as film, Internet, music, broadcasting, publishing and recreation. According to Disney’s “The mission of The Walt Disney Company is to be the one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, service and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world”. The Disney brand is doing exactly what their mission states.
They include: excellence in leadership, excellence in casting, guest satisfaction, financial results, and repeat business (Coverly, 2013). As it pertains to leadership excellence, Walt Disney is cognizant of the fact that communication is indeed the key driver and foundation for a collaborative culture within the company. Therefore, in this regard, the company encourages the cultivation of collaboration by essentially creating an enabling environment where ideas are spoken without fear of favoritism. Hence, Walt Disney promotes the use of positive language as part of its strategy of fostering leadership and collaboration. The use of positive language lays a basis for the realization of excellence in casting as one of the company’s policies. It is necessary to note that according to Coverly (2013), Walt Disney does not refer to its staff as employees; rather, the company classifies them as casts within the whole business arena. This concept, as Coverly (2013) continues to elaborate, emanates from the cognizance by the company that each employee has an intrinsic and unique role to pay within the company. As such, it is more natural to refer to them as casts, rather than the traditional “employee” notation. This strategy is very influential in generating and sustaining employee motivation which stems