Disney's Global Struggles

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Recommended: Strategic Assessment of The Walt Disney Company

The Walt Disney Organization has many different business units. For example the company produces movies, television shows, a television network and music. It also has merchandise to support the movies, music, and tv shows. Another entertainment sector of the business is the cruise lines, adventure travel and amusement parks. The amusement parks are located in Paris, Tokyo, Hong Kong and two locations in the United States, Florida and California. We will discuss the park history and some of the challenges and accomplishments that Disney has faced expanding its parks globally.

History

The Walt Disney Company was launched into popularity with a little mouse called Mickey in the first fully sound synchronized cartoon called Steamboat Willy in 1928 (The Walt Disney Comany and Affliated Companies, 2011). Next came merchandise, animated and live action feature films, television shows and theme parks.

With the success of the production side of the company, Walt Disney was interested in finding something new. He focused on a place that parents and children could enjoy the entertainment together. Disneyland, the company’s first amusement park opened its doors in 1955 in Anaheim California, with Walt Disney welcoming everyone with the phrase “To all who enter this happy place, welcome”. It is indeed was a very happy, a very popular and profitable place. The park’s four hundred acres allowed visitors to fly with Peter Pan and experience the animated characters face to face (The Walt Disney Comany and Affliated Companies, 2011). Some of the limitations that the California Park encountered was space. The city of Anaheim had grown around the park and there was little space for expansion. They did eventually take a large portion o...

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...usy and the winters lacking.

Works Cited

The Walt Disney Comany and Affliated Companies. (2011). Retrieved January 25, 2011, from Comapny History: http://corporate.disney.go.com/corporate/complete_history_1.html

Ahlstrom, D., & Bruton, G. D. (2010). International Management Stategy and Culture in the Emerging World. Mason: South-Western Cengage Learning.

Leerhsen, C., & Gleizes, F. (1992, April 13). And now, Googy goes Gallic. Newsweek, 119(15), 1.

Solomon, J., & Stranger, T. (1994, Februrary 14). Mickey'd trip to trouble. Newsweek(123), 5.

Spencer, E. P. (1995). Educator Insights: Euro Disney--What Happened? What Next? Journal of International Marketing, 3(3), 3.

Toronto Star. (2010). Walt Disney egar to spread its magic kingdom to Shanghai. Canada: Reuters News Agency.

Yoshida, R. (2010, February 4). Mojo eludes Disney in Hong Kong. Japan Times, p. 1.

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