Chart 5: Buyers find Providers
The best way to get the researching buyer to find the provider is to create amazing content thas has been search optimized. The provider needs to be where buyers go and their content needs to be there.
Google search is the current search answer for over 70% of Internet users. Although they are not presently a threat to Google’s search dominance, we do have new capabilities from Wolfram Alpha and Microsoft’s Bing which could improve the expectations for information retrieval.
Research on the Internet is dynamic in 2010
I’m going to assume that you know about the pervasiveness of the Internet in modern society and not show you a bunch of charts you have probably seen. The Internet is clearly the no. 1 information retrieval platform on the planet in the 21st century. Information retrieval and organization has gone digital.
Back when the Internet first started getting used for commercialization in the mid 1990s, there were three key ingredients for success defined. They were the three C’s of community, content and commerce. What this really meant was that if we use content correctly, we might execute a transaction and welcome you into our community! It’s not that those three C’s were wrong; it’s just an overly-simplistic and perhaps a little self-serving for a provider. It was like walking before we learned how to run on the commercial culture of the Internet. Today, content and community tools are much richer than most would have imagined and what really shocked the system was that many buyers want to contribute to the overall conversation.
The commerce part has much higher expectations in regard to relationships than in 1999. As of today, it looks like commerce will be dr...
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Building a long-term revenue engine shouldn’t rely on PPC (Pay-per-click) or SEM (Search Engine Marketing) but on constructing a foundation that leverages Digital Buyer’s research and process needs. PPC or SEM is something you can test on a limited basis after you have built your more sustainable marketing foundation. It’s a quick hit that goes away the second the provider stops paying. In addition, the provider still pays whether the website visitor buys anything or not which reminds of the advertising arrangements of the past. In contrast, SEO with great content lasts for a long time and although it should be maintained, offers a more favorable return on investment. If you are adversing on the Internet and your website delivers a poor experience, it won’t matter how money you spent on advertising. In summary, your priorities are SEO and great content.
Sergey Brin and Larry Page founders of Google, created Google in September 4, 1998, and since its creation the founder of google has made it their priority to make it “the perfect search engine.”(Carr Is google making us Stupid?). The way Google works is that it ranks each search results, by using automated programs called spiders or crawlers, just like most search engines. With a large index of keywords and where those words can be found in turn determines the order Google displays results on its search engine results page, Similar to artificial intelligence. Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score. Giving you the fastest answer for your search from thousand of websites. With every single search done Google is learning and adapting to becoming a more efficient search engine. Page co founder of Google describes “For us, working on search is a way to work on artificial intelligence.”(Carr Is google making us Stupid?). I agree with Nicholas Carr on how he is being shortsighted as he describes himself in his essay “Maybe I’m just a worrywart. Just as there’s a tendency to glorify technological progress, there’s a counter tendency to expect the worst of every new tool or machine.”(Carr Is google making us Stupid?). The
While it is true that the internet does seem to lower the attention span of today’s society, it also is the greatest tool of the modern-day. An extensive measure of information that was inaccessible to everyone but a select few in the past is now obtainable by anyone in mere seconds. Through the internet, anyone can
In 1998, when Google created its search engine, very little data was available about search engines. One of the first search engines was the Wold Wide Web Worm, which was not released unitl 1994. In order to research and create a more dynamic search engine Google’s creators had very little information to go on, and encountered many challenges. It is a challenge to create a high quality search engine as search engines need to crawl and then index millions of pages of information on the web. An additional feature of Google’s large scale search engine is that it will use hypertext information to refine search results. The challenge is to be able to scale the vast amount of data available on the web. The main goal is to improve the quality of search results. The second goal is to be able to make all the data on the web available for academic research. One of the key features of Google that sets it apart from other web search engines is that it is built to scale well to large data sets. It plans to leverage the increase in technological advances and decrease in hardware and storage costs to create its robust system.
Google is a search engine that helps you get answers to every question you have and solutions to every problem you have. As a search engine, it faces competition from other entities like Yahoo, OAL, EXPE, SNI, EBAY, DIS, FB, Twitter, Microsoft, and LinkedIn. None the less, it has done well to ensure it stays
One of the wonderful things about the internet is how it makes life much easier if the information can be found in the convenience of the home instead of going to a library and making a day out of it. This is especially true if the internet offers updated information as soon as it happens were as a library may only update a few things every week or month at a time. It is truly remarkable how much information can be found and because of this it isn’t unbelievable that more and more people are using the internet instead of going to a library or using another service the internet can offer them. However, without organization and direction information is useless. Search engines offer this stepping stone by storing all the data in a manor that is searchable. Two of the major search engines are Google.com and Msn.com. Both offer great search engines and services, but have different styles and appeal to different audiences looking for different things.
Google is the most popular search engine used all over the world. Every month there are more than a billion searches conducted on Google. What makes Google so popular? The brain behind Google is its ranking algorithm. Every search engine provides essentially the same function, but this was not the case when the World Wide Web was originally created. The founders of Google created pagerank which set it apart from all other search engines. Google uses keywords and links from other pages to help sort the relevance of webpages on the WWW and determine if they are useful to the contents of the search. When a user searches a term, pagerank attempts to present the data in the most viable way. The purpose of this research paper is to explain and demonstrate how the pagerank algorithm works. The paper will first outline the origin of pagerank and why it was created. It will also discuss what has set it apart from other ranking systems that others developed around the same time. Secondly, it will demonstrate the method used to rank the listings from a web search. Lastly, th...
The external technological threats to Google are competitors such as Amazon, Apple, Bing, Facebook, and Yahoo who all have a search engine capability Yahoo and Bing are the closest competitors to Google in the original search engine market. Still, Google remains the leader followed by Facebook as the dominate company in the search engine market both domestically and globally as ranked by alexa.com (Competitive Intelligence, 2014). However, being in the dominate position does not exempt Google from external factors that can bring threats to the company. According to Google’s 2013 fourth quarter results, 67% came from search engine revenue and represents a 22% increase over fourth quarter 2012 (Google Inc., 2014). As of January 2014, Google leads the U.S. search market with 67.6% market share (up 0.3 percentage points), Microsoft is at 18.2% while Yahoo reported at 10.8% (comScore, 2014). To continue to be the leading internet search engine provider, Google needs to guard i...
In today’s fast paced technology, search engines have become vastly popular use for people’s daily routines. A search engine is an information retrieval system that allows someone to search the...
The Digital Buyer – Uses 21st century technology to do their own goal-driven research, shares on-line content and takes part in on-line conversations with trusted relationships before they contact a provider. Once they are engaged with specific providers, they expect the active use of technology from the provider to improve their experience. Finally, they create their...
However, as time has moved on, research seems to support the proponents of the Internet, and can be explained by two changes in Internet use that have occurred since its manifestation. First off, an increase in the amount of Internet users has allowed for indi...
Certainly, the Internet, or Google itself, has become one of the easiest ways to access information with just a click of a computer mouse. Throughout the years Google searches have increased at an alarming rate. A recent statistic revealed, “The average number of Google searches per day has grown from 9,800 in 1998 to over 4.7 trillion today” (Statistic Brain). The upswing in technological advances has caused this surge in
Search engines, specifically Google, have probably contributed more to the distribution of knowledge than any other invention since the creation of the printing press. Google was created by Larry Page and Serge...
Takeaway: Minimize your competition and maximize selling potential. Conduct research, identify an audience to target and choose a niche.
Content supports potential customers, replacing overt selling methods. In exchange for their time and attention, companies have the opportunity educate buyers about their products.
The Internet’s influence on our lives has spread throughout. According a 2009 US Census survey 74% of Americans use the internet and have access within their household.A number that has increased every year since 1990 and will sure grow in the future. In this survey they relieved that they did various activities on the internet including social media, (Facebook and Twitter) researching and reading news articles, watching YouTube videos, shopping and so much more all can be done with a computer or Internet enabled phone. With this ease of use and convenience it casts a shadow upon the future of printed and broadcast information. The Web’s instant and vast knowledge bank has changed ...