One would think in this day in age, the designs created for the websites seen on the internet would bring in the largest number of customers as possible. However, upon searching the internet, the results concluded to prove otherwise. There are hundreds of websites that either use incorrect font size, use outdated servers, causing the web page to load slowly, or either has too much or too little “eye candy” to draw in consumers. This case study will start by first focusing on a website I found that is an example of some of these traits. Poorly Designed Website The website I found that needs work to appeal to consumers is a website for vacation rentals called http://paradisewithaview.com/. There are so numerous items wrong with this web page, …show more content…
Having played soccer for years I decided to look at the Adidas web page found at http://www.adidas.com/us. This web page is clean and appealing to the eye. For starters, we will examine the text on the web page. Asides from a couple of spots on the web page, all the text on the main page is either in white or black text. This causes the main page to be easy to read without having to use over bearing colors such as the first website I looked at. Also, they use different font sizes in the correct places on the web page. For example, the text in the navigation bar on the top of the page is smaller than the text below it to not pull the consumer away from what the main page is advertising. Their choices of design layout known as simplifying the web page set up. Strickler (2016) states “many businesses are taking web design back to the basics with minimalistic designs and layouts” (Minimalism, para. 1). This leads into the navigation of the web …show more content…
If one were to navigate to the men’s soccer page, we can visualize how well the images are being used. The web page admin displays each piece of footwear with its name and price below it. The pictures of each footwear show it with a grey background so it is easy to discern the photo from the white background of the page. The layout of the pictures are in a simple grid pattern that is easy to follow and not overbearing. Lastly, we will look at whether the web servers are playing a part in the issues the ParadiseWithAView.com web page is having. Web Servers With regards to the web servers ParadiseWithAView.com is using, I do not notice this as one of the issues it is having. When opening the web page, it opens relatively quickly with no delay. The only delay that was noticeable was trying to open the e-mail to the admin link. The link never opened, but this could be due to a broken link and not to a web server issue. As stated before, the admin should look at this link and insure the address for this link is correct for the rest of the web page seems to function without issue.
1. Is the international market arena in which your athletic footwear company competes characterized by multicountry competition or global competition? Explain why.
I’ve tried to read some of the message on the website, but I can’t get a clear message because my eyes keep jumping around the page. I’m afraid to open some of the links from fear of getting a possible virus on my laptop.
One of the key elements of marketing is the ability to predict consumer behavior. Marketers understand that consumers behave in predictable ways. In this regard, many businesses use physical design to influence the behavior of their potential consumers. It is important to note that this approach is not limited to physical stores. Online marketers also use the same principles in web design to influence the behavior of consumers. This paper explores how Sport Chek uses the physical design of its premises to influence the behavior of its customers. The goal of the paper is to identify how Sport Chek uses its internal and externa...
In order to beat its competitors, Under Armour Company can engage in market sensitive fresh product invention. New products are more likely to draw curiosity amongst the populations especially if they commensurate well with the prevailing trends (Hill & Jones 2009, p. 308).
Part of the website’s visual appeal is the color scheme. The background for the website is white making it easier for the audience to focus on the important information such as the contact information and resources, which is accentuated with purple ribbons and text. The purple is
The purpose of the website is to make the company money and ensure that a large profit is made. It does this by selling items such as clothing, footwear and accessories. JD sports is not just an online business, it also operates as a high street shop as well. The website runs alongside the high-street shops to help makes sales. The reason it has a website is because this offers a worldwide option and means that anyone over the world can buy products form JD increasing the profit massively. Having a website also means that there are less overheads and staff then in one of the high street shops. The website has more than one purpose. Another purpose is to ensure that the customer keeps on using the website. This is called ‘retaining’ the customer. The website does meet these objectives successfully as the company is still running and is a very wealthy company so it is obviously making a good profit. JD sports is a very well known company around the world any many people buy products form JD time and time again so they are very successful in retaining their customers.
With the increased monitoring and enforcement of labour practices; Nike being in the public spotlight and subject to negative publicity on their subcontracted factories is forced to readjust the working conditions of their cross ocean factory workers to abide with proper regulations. This has caused Nike to modify their factory standards and employee working conditions by; limiting the maximum hours worked a week, implementing proper ventilation systems to filter out toxic fumes, increase worker access to protective equipment, and increase the capacity of medical facilities and medical staff for their workers.
In this Case Study Analyses, an objective SWOT Analyses will be done to help identify potential strengths, weaknesses, opportunities, and threats within the Nike Corporation.
In reviewing the case of New Balance Athletic Shoe, Inc. it is clear that there are a few major problems that the company is facing. First of all, New Balance falls behind its other major competitors, Nike, Adidas and Reebok, in the area of marketing. Unlike its competitors, New Balance does not undertake celebrity endorsements. This puts them at a disadvantage when it comes to brand building. This also causes the company to lose out somewhat on gaining awareness on a global scale as it lacks endorsements in major sporting events. Most global brand names generate strong brand recognition through celebrity endorsements in sporting events that would give them the needed momentum to carry their brand name further into the global market.
Companies use a collection of brand equities to represent their products in the market (Voolnes, 2012). Brand equity refers to the commercial value that is derived from the perception of consumers on any given brand name of particular products in the market as opposed to the product itself. Ataman (2003) notes that the effect to the consumer is in the brand name and not the product itself. Companies use logos, trademarks and a collection of other symbols to present this information to the customers. The use of these symbols is meant to try and capture the customer mindset so that they can be thinking about the company products at all times through the items they possess at home (Estes, Gibbert, Guest, & Mazursk, 2012). This can well be explained by use of the customer-based brand equity model that brings together the requirements for a publicly renowned brand in the market.
However, one small but significant aspect to the design of website involves color. This is very important when advertising in the international arena. The company will need to do accurate research to determine what colors to use based on the target audience. For example, the color white does not have the same overall meaning in other countries like in the west. White normally signifies pureness and virtue but in many Asian societies it is connected with death and lamentation. Thus, very little, if any, color of white should be used in website. Another important step in setting up the website is the process by which the information is presented. This can heavily affect the outcome of a business deal. For example, there are cultures that consider that the importance of the individual presides over that of a group, and the opposite view in others. This outlook can be reflected in the web content’s style. The remaining factors include: language selection, images, numbers, symbols, three-dimensional orientation, and navigation (Iler,
Pupz N Palz needs an internet face lift. Organizations should consider overhauling their appearances every few years to keep up with the times. A modern look sets you apart while provide a sense legitimacy and professionalism. Revamping your internet presence can take many forms. What Pupz N Palz should consider is its personal website. Presently, the website needs more personality. It looks outdated. Website renovation, luckily, is remarkably easy now. I took the liberty of starting a new website for your organization. The website is yours to use no matter the outcome of our interaction. It brings Pupz N Palz into modern times. Your new site is both desktop and mobile friendly at no cost. Pairing innovation and information the site gives viewers an a wonderful impression of what your organization is all about. Should you want to make any sort of changes the company I went through,Strikingly, has streamlined the process of editing and publishing the site. If you are skeptical just take a look at some screenshots of the
The aim of this project is to highlight the product by considering the objectives of marketing and communication. Sports shoes are the most common shoes used as regular basis. These kinds of shoes are meant for running, exercise, walking .Sports shoes are commonly known as: running shoes and athletic shoes. Due to a great competition in the market of Sports shoes, Marketers are providing modified sports shoes as per requirements of customers.
The design of the Web site is very bright and appealing to the eye. Its layout is inviting and easy to navigate. Its design is consistent through all pages. There are many graphics including, photographs, illustrations, and animated buttons and GIFs. These graphics are placed in an orderly fashion and do not create a cluttered appearance. The site has its own search engine which assists in navigating throughout the site.
Since its inception in 1949, adidas have been a leader in innovation; which is also their main competitive advantage in the market place. Along with innovation, the company differentiates itself in the market place with its strong brand equity, supported by a strong global marketing and advertising program.