4 Important Design Concepts
If you pay attention to these four concepts as you put the visuals together, the end products will be effective.
1) Make it BIG!
Naturally, you'd like everyone in the audience to be able to actually see the visual you plan to use. This is complicated by not always knowing the size of the audience you'll speak to, or the size of the room you'll use.
As a rule of thumb, if it looks right on the computer screen, it's probably too small. If it looks big, it's still too small. Aim for outrageously large. Here are a few hints on estimating appropriate sizes during the design phase . . .
That, by the way is another good reason to plan ahead. If the visuals are done before you actually need them, you can try them out for size and re-do them if necessary.
Make it BIG
2) Keep it Simple
The visuals you use should introduce only the essential elements of concepts you'll discuss. The audience ought be able to get the point of the visual within the first 5 seconds after it appears. During that short period, don't say anything - allow the audience to absorb the information. Then, when you have their undivided attention, expand upon what the slide has to say.
For this approach to be effective, you'll have to include only the most pertinent information in each visual. You should limit the text contained on each visual and restrict the contents of tables or graphs to include only the information most pertinent to your topic. A common pitfall, particularly for those new to the possibilities of computer graphics, is creating artistic rather than useful visuals.
3) Make it Clear
If the information in the visual isn't easy to see or read, the audience will be trying to figure it out instead of listening to what you have to say. That's the first step towards losing the attention of an audience or confusing them. Bad move . . .
Here are a few hints to help make the information contained on a visual more accessible to the audience. You should consider carefully as you Choose a Font for the text, Select the Size of the Font you'll use, and settle on a Color Scheme.
There is an entire industry out there devoted to creating new and exciting font styles. Feel free to experiment, but the old standards tend to be the most clear and the easiest for an audience to read quickly
The effects of color help to understand how audiences may perceive visuals used in business communication. The use of color has become more prevalent in business as the costs of including color graphics has decreased. Color is often used in business communication to represent categories. Some examples would be charts and presentations. A summary of empirical studies on the effects of color by The Program of Research for Investigating Management Information Systems was reviewed in this article. The studies show significant time improvements in business related activities when color was utilized. Also that the use of color improves: recall, search-and-locate tasks, retention, comprehension and decision making (Hoadley, 1990).
Psychographics: All members of the audience will have some college education and will be in an attentive mood because of my topic. Music is something that everyone can relate to. These factors will affect my speech by allowing me to grab the audience’s attention and allow the audience to focus on my topic.
There exist a relationship between visuals and words, which is a constantly changing phenomenon. It is due to less understanding of the art of life; verbal communication is used to better understand the events. The paper highlights the concept of the art and how our life is impacted by various forms of art and its implications. The importance of the visual art becomes tenfold when the observer is left to rely on his interpretation. Due to the presence of personal interpretation, the visual language cannot be taken as a reliable source of open and independent communication. It is considered that people with similar social and cultural backgrounds would be able to have same symbolic meaning and contextual understanding of the visuals.
I did not specify the audience, actually I did not specify the audience of my project, but when I finished the presentation I realized who my audience is.
...ave to ensure, ahead of time, that there are seating arrangements for audience, whiteboard, blackboard, lighting, location of projection screen, sound system, etc. are suitable for my presentation.
I have also learned about different types of audiences and speeches including persuasive, informative, entertaining and delivering special occasion speeches. It came to my attention that whenever I was making these presentations or speeches, I needed to do so with confidence, consistence and practice before the actual presentation and completely eliminate the element of panic. It was also clear that capturing the attention of the audience and engaging them in the whole process, it was necessary to have a very strong introduction and also try and use visuals to deliver the message. It was therefore vital to respect each person’s diversity and cultural values (Lucas, 2011).
Normally sighted people think of visual literacy as the way in which we interpret and decode meaning in advertising, signage, art, and so on. What this course in visual literacy has taught me, is that the term “Visual Literacy” can be altered depending on the persons individual sense of vision. James Elkins comes the closest to the best description of visual literacy, “Understanding how people perceive objects. Interpret what they see and what they learn from them.”
...e, also moving arms and gestures are important, but not too much to distract the audience.
This is probably the most engaging thing that can be done in a spoken presentation. Showing picture, encouraging audience participation for understanding of the topic and draw attention to the subject at hand is an excellent idea. She shows on a screen the same research method she used on the gamers and control group. Words in color opposite of what they are such as: blue, yellow, red. . The correct answer is the color of the ink rather than the word itself. Her research has shown that those who play a lot of action games are better at doing this task faster showing increased attention span. She also uses a game of rotation of shapes to show overall effect of video games on training the mind “After two weeks of training on action video games, they actually perform better” at the task “and the improvement is still there five months after having done the training”. She again after explaining the benefits qualifies her statements. Clearly, one who plays video games all day every day may have a limit to these benefits that can be received. She explains this well once again appealing to
Hence, at this stage it is to explore and experiments with models, dummies and storyboards so that we can portray a glimpse of how the design will look like in reality, not to mention this method also can be used to convey ideas so that they can be understood in this context.
Visual Communication could be described as processes that rely primarily on rich visual content as the means of conveying information through words, photos, colors, shapes, and many other components. However, visual communication explores the use of graphical components in achieving communication goals. Visual communication has both critical and practical parts. According to the current book we use in the class “Visual Communication, Images with Messages”, the critical part of visual communication is known as visual rhetoric, which explores the way that designers use visual elements to influence audiences.
Without realizing it, I learned about what a visual learner is and methods I used in school to make sense of the knowledge I obtained. According to Judie Haynes (2009), a visual learner is able to learn best by seeing or observing and includes examples of using computer graphics, cartoons, posters, diagrams, graphic organizers, text with pictures, and maps. Pictures are essential to children’s
Title: Compare and contrast the presentation of visual information in two different types of media today, focusing on how effectively the information is communicated.
An important part of decision making is having a clear understanding of the information used to base decisions from. Charts can be valuable when a need to represent numerical data would benefit communicating information visually. Some of the most important aspects of a good chart are to select the right type of chart (or graph) that can best characterize the data, also, to keep the design simple in order for an audience to easily understand the information.
Pictures, images or graphics are a very useful way of brightening up a document and making it more appealing and interesting for the end user. Graphics can be added to Word in a variety of ways, including inserting; Pictures, Clip Art, Shapes and SmartArt. When images are added to a document it is important to consider the graphic formatting options available, such as cropping, wrapping, styles, effects and position (graphics will be discussed in detail in LO2).